Modern Wisdom Ancient

With the rapidly changing world that we live in, a new business or brand is introduced to us each day. Every brand needs a unique marketing strategy to make it big! This easy and compact manual sets out to decode the essential questions about marketing, using wisdom from ancient Indian scriptures to tackle modern marketing challenges.

What are the secrets to a contented life? One of Rome's greatest and most influential poets, Horace (65-8 BCE) has been cherished for more than 2,000 years not only for his wit, style, and reflections on Roman society, but also for his wisdom about how to live a good life - above all else, a life of contentment in a world of materialistic excess and personal pressures. In How to Be Content, Stephen Harrison provides fresh, contemporary translations of poems from across Horace's works that continue to offer important lessons about the good life, friendship, love, and death.

Prepare to hear ideas you've never considered. This ancient vision is new again, and adopting it today will take a complete family revision. But few are able to locate the root of the problem. This audiobook offers a surprising perspective. Maybe the way forward for the family can be found in the past. The Bible provides a lost family blueprint that is almost entirely unknown by modern Christians.

The advice handed down by Sun Tzu in "The Art of War" is surprisingly practical. Strategic principles such as planning, precise timing, and gaining the advantage are just as important to modern political campaigns as they were 2000 years ago. In "Ancient Wisdom for Modern Campaigns," Caitlin Huxley, a campaign strategist with over 15 years of experience, translates the ancient time-honored wisdom and shares relevant personal stories from the campaign trail, taking candidates through the process of planning, organizing, and winning political campaigns using these proven methods.

Ayurveda: Ancient Wisdom for Modern Wellbeing teaches us to reconnect with our natural biocircadian rhythms and nurture our intimate relationship with nature. The simple, daily applicable wisdom of Ayurveda can help lead you out of the doctor's surgery and on a journey towards self-healing. Expert practitioner Geeta Vara reveals a holistic approach to health care that can be customised for you. The book focuses on food as medicine, detoxification, movement, meditation, natural store cupboard remedies and daily rituals that you will love.

Uncover the timeless wisdom of the ages and equip yourself to navigate the complexities of our times. Ancient writings have been largely forgotten as we find ourselves in an age of information overload, as never before. Yet, in the midst of extraordinary data accessibility, where do we look to find the wisdom we need to live happy, successful and fulfilled lives?

A 30-day action plan to supercharge your brain and achieve peak performance using a proven combination of holistic ancient wisdom and modern BrainTap technology.

For nearly 2,500 years, students, politicians, political thinkers, and military leaders have read the eloquent and shrewd speeches in Thucydides' History of the Peloponnesian War for profound insights into military conflict, diplomacy, and the behavior of people and countries in times of crisis. How to Think about War presents the most influential and compelling of these speeches in an elegant new translation by classicist Johanna Hanink, accompanied by an enlightening introduction.

Ancient Romans liked money. But how did they make a living and sometimes even become rich? The Roman economy was dominated by agriculture, but it was surprisingly modern in many ways: the Romans had companies with CEOs, shareholders, and detailed contracts regulated by meticulous laws; systems of banking and taxation; and a wide range of occupations, from merchant and doctor to architect and teacher. How to Make Money gathers a wide variety of ancient writings that show how Romans thought about, made, invested, spent, lost, and gave away money.

Drawing on the wisdom of Epictetus, Marcus Aurelius, Seneca, and others, Nancy Sherman's Stoic Wisdom presents a compelling modern Stoicism that teaches grit, resilience, and the importance of close relationships in addressing life's biggest and smallest challenges.

One of the most influential Roman perspectives on religion came from a nonreligious belief system that is finding new adherents even today: Stoicism. How did the Stoics think about religion? In How to Think About God, Philip Freeman presents vivid new translations of Cicero's On the Nature of the Gods and The Dream of Scipio. In these brief works, Cicero offers a Stoic view of belief, divinity, and human immortality, giving eloquent expression to the religious ideas of one of the most popular schools of Roman and Greek philosophy.

Who doesn't worry sometimes that smart phones, the Internet, and TV are robbing us of time and preventing us from having a life? How can we make the most of our time on earth? In the first century AD, the Stoic philosopher Seneca the Younger offered one of the most famous answers to that question in his essay "On the Shortness of Life"—a work that has more to teach us today than ever before.

Nikos Pappas deciphers the teachings of foundational Greek philosophers like Socrates, Plato, and Aristotle, and shows you how their principles can revolutionize your everyday life. From ethical dilemmas and personal growth to the quest for a fulfilling life, this book offers practical insights for anyone looking to navigate the modern world with the wisdom of the ancients.

The ancient biographer and essayist Plutarch thought deeply about the leadership qualities of the eminent Greeks and Romans he profiled in his famous - and massive - Lives, including politicians and generals such as Pericles, Alexander the Great, Julius Caesar, and Mark Antony. Luckily for us, Plutarch distilled what he learned about wise leadership in a handful of essays, which are filled with essential lessons for experienced and aspiring leaders in any field today.

It has been proclaimed many times, but perhaps never more convincingly than now, when every news cycle seems to deliver further confirmation of a world gone mad. Is this the endgame? Author Spencer Klavan is a classicist, with a Ph.D. from Oxford, and a deep understanding of the West. His analysis: The situation is dire. But every crisis we face today, we have faced before. And we can surmount each one. Klavan brings to the West’s defense the insights of Plato, Aristotle, the Bible, and the Founding Fathers to show that in the wisdom of the past lies hope for the future.

How to Say No is a delightful collection of brief ancient writings about Cynicism that captures all the outrageousness, wit, and wisdom of its remarkable cast of characters—from Diogenes in the fourth century BCE to the column-stander Symeon Stylites in late antiquity.

Distraction isn't a new problem. We're also not the first to complain about how hard it is to concentrate. Early Christian monks beat us to it. They had given up everything to focus on God, yet they still struggled to keep the demons of distraction at bay. But rather than surrender to the meandering of their minds, they developed powerful strategies to improve their attention and engagement. How to Focus is an inviting collection of their strikingly relatable insights and advice—frank, funny, sympathetic, and psychologically sophisticated.

If recent history has taught us anything, it's that sometimes the best guide to leadership is the negative example. But that insight is hardly new. Nearly 2,000 years ago, Suetonius wrote Lives of the Caesars, perhaps the greatest negative leadership book of all time. In How to Be a Bad Emperor, Josiah Osgood provides crisp new translations of Suetonius's briskly paced, darkly comic biographies of the Roman emperors Julius Caesar, Tiberius, Caligula, and Nero. Entertaining and shocking, these ancient anti-role models show how power inflames leaders' worst tendencies.

In 63 BC, frustrated by his failure to be elected leader of the Roman Republic, the aristocrat Catiline tried to topple its elected government. Backed by corrupt elites and poor, alienated Romans, he fled Rome while his associates plotted to burn the city and murder its leading politicians. The attempted coup culminated with the unmasking of the conspirators in the Senate. In How to Stop a Conspiracy, Josiah Osgood presents a brisk, modern new translation of the definitive account of these events, Sallust's The War with Catiline.

Can jokes win a hostile room, a hopeless argument, or even an election? You bet they can, according to Cicero, and he knew what he was talking about. One of Rome's greatest politicians, speakers, and lawyers, Cicero was also reputedly one of antiquity's funniest people. After he was elected commander-in-chief and head of state, his enemies even started calling him "the stand-up Consul". How to Tell a Joke provides a lively new translation of Cicero's essential writing on humor alongside that of the later Roman orator and educator Quintilian.