Neuroscience Business

“Irresistible is a fascinating and much needed exploration of one of the most troubling phenomena of modern times.” —Malcolm Gladwell, author of New York Times bestsellers David and Goliath and Outliers “One of the most mesmerizing and important books I’ve read in quite some...

Psychologists and neuroscientists struggle with how best to interpret human motivation and decision making. The assumption is that below a mental "surface" of conscious awareness lies a deep and complex set of inner beliefs, values, and desires that govern our thoughts, ideas, and actions, and that to know this depth is to know ourselves. In this profoundly original book, behavioral scientist Nick Chater contends just the opposite: Rather than being the plaything of unconscious currents, the brain generates behaviors in the moment based entirely on our past experiences.

"Eagleman renders the secrets of the brain’s adaptability into a truly compelling page-turner.” —Khaled Hosseini, author of The Kite Runner “Livewired reads wonderfully like what a book would be if it were written by Oliver Sacks and William Gibson, sitting on Carl Sagan’s front lawn...

Aphasia, the amygdala, anorexia, the inner thought process, and testosterone. You’re probably wondering what the majority of these things are, don’t worry, you’re not alone. That is why this audiobook was written, to teach you about: Aphasia, a language disorder that prevents the understanding and production of speech, the amygdala, the tiny organ in our brain that is responsible for the majority of our emotions, anorexia, an emotional eating disorder, the inner thought process, a way to use your subconscious to better your life, and testosterone, a male hormone.

Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.

Be It Until You Become It is a life-changing guide for personal empowerment that combines ancient wisdom and modern-day neuroscience. Natasha Graziano’s approach encourages listeners to eliminate their inner blockages and create a life beyond their wildest dreams. Her writing cites some of the world’s leading experts and ancient philosophers, who present insightful answers to humanity’s most asked questions.

In the vein of the international bestselling Freakonomics, award-winning journalist Matthew Syed reveals the hidden clues to success—in sports, business, school, and just about anything else that you’d want to be great at. Fans of Predictably Irrational and Malcolm Gladwell’s The Tipping...

NATIONAL BESTSELLER Rediscover the superpower that makes good things happen, from the professor behind Yale School of Management's most popular class “The new rules of persuasion for a better world.”—Charles Duhigg, author of the bestsellers The Power of Habit and Smarter Faster...

An acclaimed historian of science uncovers the hidden history of brainwashing—and its troubling implications for today. Because brainwashing affects both the world and our observation of the world, we often don’t recognize it while it’s happening—unless we know where to look. As Rebecca...

The need for improved mental, physical and emotional wellbeing, and the ability to inspire a resilient mindset has never been greater. We were never designed to run in stress mode, and in a seemingly constant state of fight or flight. So, in those situations where we have little control over the sources of pressure, our only option is to influence the way in which we respond. Unashamedly Superhuman is a neuroscience-based peak performance training for anyone interested in reversing the impact of distraction and uncertainty.

From one of the world's foremost experts on the subject, a powerful argument that the greatest damage from drugs flows from their being illegal, and a hopeful reckoning with the possibility of their use as part of a responsible and happy life Dr. Carl L. Hart, Ziff Professor at Columbia...

The Success Code is a practical guide that gives you the tools you need to identify your ambitions, prioritise your well-being, revolutionise your learning and prepare for success. Including the latest coaching, neuroscience and cognitive psychology on learning and success, from executive success coach and social scientist Amanda Dewinter, The Success Code empowers listeners from every walk of life to set their own goals, invest time into shaping their future and make their own success a priority.

Leonard Mlodinow, the best-selling author of The Drunkard’s Walk and coauthor of The Grand Design (with Stephen Hawking), gives us a startling and eye-opening examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our...

In this bold, enlightening book, social psychologist and professor Daniel M. Cable takes leaders into the minds of workers and reveals the surprising secret to restoring their zest for work. Disengagement isn't a motivational problem, it's a biological one. Humans aren't built for routine and repetition. We're designed to crave exploration, experimentation, and learning - in fact, there's a part of our brains, which scientists have coined "the seeking system", that rewards us for taking part in these activities. But the way organizations are run prevents many of us from following our innate impulses. As a result, we shut down.

#1 NEW YORK TIMES BESTSELLER Arianna Huffington’s impassioned and compelling case for the need to redefine what it means to be successful in today’s world—now in a 10th anniversary edition featuring a new preface “A captivating look at what it takes to live a more meaningful...

Wall Street Journal bestseller An eye-opening journey through the magical, yet surprisingly little-understood, human emotion that is wonder. From the first tickle of curiosity to an unexpected shift in how we perceive the world, there isn’t a person who hasn’t experienced wonder, and yet...

Why are some people compelled to take big risks on big ideas, attempting to change a market or, indeed, the world in ways that others find delusional? And why do they keep trying, again and again, often after repeated failures and at great personal expense? Neil Seeman is one of those people: an internet entrepreneur steeped in North American start-up culture. He is also the son of one of Canada's most important brain scientists.

A revolutionary new understanding of identity, showing how our groups have a powerful influence on our feelings, beliefs, and behavior—and how these shared identities can inspire both personal change and social movements. If you're like most people, you probably believe that your identity...

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.

Leadership is a set of abilities with which a lucky few are born. They're the natural relationship builders, master negotiators and persuaders, and agile and strategic thinkers. The good news for the rest of us is that those abilities can be developed. In The Leader's Brain: Enhance Your Leadership, Build Stronger Teams, Make Better Decisions, and Inspire Greater Innovation with Neuroscience, Wharton Neuroscience Initiative Director Michael Platt explains how.