New Business

Start mastering the art of business management today. Propel your venture to new heights of profitability without overwhelming jargon. Many entrepreneurs struggle to turn ideas into thriving businesses. The landscape of management, growth, and leadership can feel overwhelming—but it doesn’t have to be. With the right strategies, you can simplify decisions, boost efficiency, and achieve sustainable success.

An Instant New York Times Bestseller A Washington Post Notable Book A Financial Times Best Business Book of the Year “A first-rate financial thriller . . . Lucky Loser is one of those rare Trump books that deserve, even demand, to be read.” —Alexander Nazaryan, The New York Times...

Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".

From the #1 New York Times bestselling author and beloved television host comes We’ve Got Issues: How You Can Stand Strong for America’s Soul and Sanity, a new book on how to come home to our core values, fortify our families, and re-embrace self-determination and self-governance. Do you...

Writing in an exciting, fast-paced narrative style, Gerstner takes readers through his experiences at IBM -- from the high-powered recruiting pressure to take the Chairman's position, to first days on the job learning the strengths and weaknesses of IBM, to formulating and successfully...

Facebook, PayPal, Alibaba, Uber - these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms use technology to match producers and consumers in a multisided marketplace, unlocking hidden resources and creating new forms of value. When a company like Uber connects drivers with passengers, everybody wins - except traditional cab companies, which are scrambling to survive.

What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.

Unlock the secrets of success with Paul Jamison, celebrated host of the Green Industry Podcast, in "How to Build a Thriving Lawn Care Business." This guide distills years of industry expertise into actionable strategies that will transform your operation and skyrocket your profits.

Conversationally Speaking has become the most popular book in the world teaching conversation skills. Millions of people have used it to learn the secrets of effective communication. This revised edition provides more ways to improve your conversation skills by giving you strategies that work for starting conversations, asking questions that promote interaction, interesting people in what you have to say, listening so that others will be encouraged to talk, avoiding rejection-producing behavior, handling criticism constructively, and more.

We're building more products today than ever before, but most of them fail—not because we can't complete what we want to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. In this book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture. This new edition introduces the continuous innovation framework and follows one entrepreneur's journey from initial vision to a business model that works.

Whether you are a rookie or an established broker, this is the guide you need to lay the foundations for long-term success. Author Dustan Woodhouse has packed this book with dozens of tips and lessons gleaned from personal experience processing over 1,300 mortgage files and taking in over 2,000 applications verbally.

Exploring and explaining more than 80 of the world's most important theories and big ideas about trade, commerce, and management, this audiobook offers a fascinating look at the world of business past and present. A perfect primer on the fundamental tenets of the subject, The Business Book sheds...

Are you passionate about woodworking and ready to turn your hobby into a profitable business? 'How to Start a Custom Woodworking Business' is your ultimate guide to building a successful woodworking enterprise. Whether you are a seasoned carpenter or a woodworking enthusiast, this book provides step-by-step guidance on setting up your workshop, sourcing materials, acquiring clients, and marketing your unique creations.

The New York Times bestseller One of Barack Obama's Favorite Books of 2023 A New York Times Notable Book “A book of big and bold ideas, Humanly Possible is humane in approach and, more important, readable and worth reading. . . Bakewell is wide-ranging, witty and compassionate.”...

Derek Rydall, the author behind The Abundance Project, offers an empowering and actionable guide for workers, creators, leaders, and educators to unlock their full potential and not only survive but thrive in the AI era. As AI accelerates beyond human capabilities, the real threat isn’t that...

NOW A NATIONAL BESTSELLER The definitive guide to spreading ideas, building movements, and leaping ahead in our chaotic, connected age. Get the book New York Times columnist David Brooks calls "the best window I’ve seen into this new world." Why do some leap ahead while others fall behind in...

Start with Yourself is a game-changing, no-BS guide for anyone seeking meaningful success on their own terms. It’s an essential framework that will give you the tools and mindset to unlock your full potential in life and business—straight from a woman who defied all the odds to become a...

In today’s fast-paced digital world, traditional marketing strategies no longer guarantee success. The New Rules of Marketing is your ultimate guide to navigating the modern marketing landscape and turning your brand into a thriving online presence. Whether you’re a small business owner, entrepreneur, or marketing professional, this book equips you with the tools and strategies needed to attract, engage, and retain customers in the digital age.

Best-selling author and intuitive reader shares her essential guide to "reading" people, places, and situations for better clarity, peace, and success. "After reading for people for a few years, it became important to me not to just read for others, but to teach them how to do it for themselves...