New Business

Big Tobacco meets Silicon Valley in this gripping exposé of what happened when two of the most notorious industries collided—and the vaping epidemic was born.

Since the earliest drafts of what became the JOBS Act of 2012 through the SEC’s long rules process to today, Gene Trowbridge has been at the forefront of educating and advising investors. The US crowdfunding phenomenon in commercial real estate is estimated by some to reach $869 billion by 2027. This book will help you benefit from the anticipated dramatic growth. In this 2021 update, Gene includes the latest Securities and Exchange Commission laws, and he leads you through the legalities and techniques of funding commercial real estate projects through crowdsourcing.

Fraser Doherty's 48-Hour Start-Up is your handy and essential cheat sheet to starting your own business, giving the key steps for developing an idea and getting it to market quickly. Almost everyone dreams of starting their own business, but very few do it. What if it had to be only a decision of a weekend, and it didn't cost a fortune?

Innovation used to be seen as a game best left to entrepreneurs, but now a new breed of corporate managers is flipping this logic on its head. These Corporate Explorers have the insight, resilience, and discipline to overcome the obstacles and build new ventures from inside even the largest organizations. Corporate Explorer is a guidebook to the practices that enable these managers to go from idea into action. This actionable and proven framework explains how managers can become successful corporate innovators.

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".

This year, more than five million entrepreneurs will launch new ventures. Many of them believe they have the Next Big Thing. But very few startups live to see five years, and even fewer make it to 10. Even fewer still go on to become global success stories. This audiobook is a practical guide to evaluating your business idea and a must-listen for all aspiring entrepreneurs.

Today, number crunching affects your life in ways you might never imagine. In this lively and groundbreaking new audiobook, economist Ian Ayres shows how today's best and brightest organizations are analyzing massive databases at lightening speed to provide greater insights into human behavior. They are the Super Crunchers.

A New Age of Reason: Harnessing the Power of Tech for Good provides a roadmap for integrating emerging world-changing technologies, such as AI/robotics, chips/sensors, and quantum computing, to solve some of today's thorniest and most pressing problems like climate change and world hunger.

Turn your passion for sneakers into a profitable business with How to Start a Sneaker Reselling Business: Flip High-Demand Shoes for Big Profit with Low Startup Cost. This step-by-step guide shows you how to launch and grow a sneaker flipping business from scratch—even with limited capital. Learn how to spot valuable releases, source inventory through drops, raffles, and marketplaces, and legally set up your reselling business with low risk. Discover how to build a strong brand on platforms like Instagram and TikTok, attract loyal customers, and sell on StockX, GOAT, eBay, and more.

After a period of tremendous upheaval, it is necessary for organizations to transform alongside their employees and welcome new ways of working. While it is impossible to predict which changes will be successful, it is crucial for leaders to now ask: what should work look like to achieve productive, healthy, and safe organizations? In Brave New Workplace, Julian Barling argues that we should focus on creating environments in which employees can flourish, rather than relying on the resiliency of workers to withstand difficult working conditions.

Mastering Executive Transitions: The Definitive Guide, by Navid Nazemian, explores the intersection between executive leaders and their career transitions, the research of transitions versus the reality of it, and the increased complexity and demands from executives coupled with shorter tenure and executive overwhelm. This book demonstrates how the biggest transition mistakes can be avoided and provides a proven framework to transition most successfully.

Here’s how you can finally quit your dead-end nine-to-five job and start your own business from scratch! By the end of this eye-opening business guide, you will not only feel motivated but also equipped with all the essential practical and doable business ideas that show you a simple truth: “It’s time for you to build your own business!”

You can own a beautiful home. You can own a vintage sports car. And a yacht. But none of these external things will ever change how you feel about life and yourself. The truth is we get frustrated and disappointed with life because we don’t focus on owning the right thing. Without knowing how to own and manage our inner world, there will always be something missing. You’ll still feel empty and unfulfilled.

You and a partner go into business together and split the equity 50/50. You do all the work and your partner slacks off. He owns half your business - now what? Slicing Pie outlines a process for calculating exactly the right number of shares each founder or employee in an early stage company deserves.

You will learn: How to value the time and resources an individual brings to the company relative to the contributions of others.

An ordinary leader is someone who leads a small organization or team that is doing great things. They manage the majority of the world's workforce, but they don't lead large corporations or big government agencies. Ordinary leaders are rarely written about in books or quoted in magazines. They are, however, important. Maybe not globally, but in their own realm of influence, their leadership makes a difference.

While referrals are important, they're not the endgame. Beyond Referrals helps you turn referrals into introductions, appointments, and sales - showing you how to turn referrals into introductions to the prospects who are eager to hear from you. Then, you'll learn proven ways to convert a high percentage of prospects into high-value clients.

America’s number one small-business expert is back with a brand-new, updated, and expanded edition of her essential handbook, Become Your Own Boss in 12 Months. Using her years of entrepreneurial experience, Melinda Emerson guides you through the process of opening your own business with step-by-step instructions for leading effectively, developing a winning marketing plan, setting a budget, and maintaining your business once it’s up and running. She also offers new strategies for social media techniques, customer engagement, selling online, and more.

All in Startup is more than just a novel about eschewing temptation and fighting to save a company. It is a lifeline for entrepreneurs who are thinking about launching a new idea or for those who have already started but can't seem to generate the traction they were expecting. Entrepreneurs who achieve success in the new economy do so using a new "scientific method" of innovation. All in Startup demonstrates why four counterintuitive principles separate successful entrepreneurs from the wanna-preneurs who bounce from idea to idea, unable to generate real revenue.

What is the secret process for turning your food product idea into a shelf-stable manufactured item? Having a business plan is one thing, but the magic happens in the food science laboratory! The technical part of the food industry has always been a mystery because most food scientists work directly for food companies and are not allowed to share proprietary methods or know-how.

Move is your guide to mobilizing your whole organization to take your business forward. Whatever your needed transformation may be - a new initiative, a new market, a new product, your fresh strategy is up against a powerful foe - an organization's tendency to stay very busy and completely engaged what it's already doing. Author Patty Azzarello draws on over 25 years of international business management experience to identify the chronic challenges that keep organizations from decisively executing strategy, and to give you a practical game plan for breaking through.