New Business

Finally, a book that speaks to the heart of small business struggles! Small Business, Big Opportunity is a beacon of hope for entrepreneurs drowning in overwhelm. Beverlee’s expertise shines through as she provides actionable strategies to streamline operations, empower your team, and finally make sense of your numbers.

Writing in an exciting, fast-paced narrative style, Gerstner takes readers through his experiences at IBM -- from the high-powered recruiting pressure to take the Chairman's position, to first days on the job learning the strengths and weaknesses of IBM, to formulating and successfully...

Tracy Kidder's "riveting" (Washington Post) story of one company's efforts to bring a new microcomputer to market won both the Pulitzer Prize and the National Book Award and has become essential reading for understanding the history of the American tech industry. Computers have changed since...

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".

Facebook, PayPal, Alibaba, Uber - these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms use technology to match producers and consumers in a multisided marketplace, unlocking hidden resources and creating new forms of value. When a company like Uber connects drivers with passengers, everybody wins - except traditional cab companies, which are scrambling to survive.

Whether you are a rookie or an established broker, this is the guide you need to lay the foundations for long-term success. Author Dustan Woodhouse has packed this book with dozens of tips and lessons gleaned from personal experience processing over 1,300 mortgage files and taking in over 2,000 applications verbally.

You'll never see leadership the same way again after reading this book. These 15 commitments are a distillation of decades of work with CEOs and other leaders. They are radical or provocative for many. They have been game changers for us and for our clients. We trust they will be for you too. Our experience is that unconscious leadership is not sustainable. It won't work for you, your team, or your organization in the long term.

What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.

Unlock the secrets of success with Paul Jamison, celebrated host of the Green Industry Podcast, in "How to Build a Thriving Lawn Care Business." This guide distills years of industry expertise into actionable strategies that will transform your operation and skyrocket your profits.

Now in paperback: At the cutting edge of science and spirituality, New York Times best-selling author Gregg Braden explains that evolution is not the whole story of humanity--and offers a new understanding of our origins that can help us tap the extraordinary abilities we already have. What...

The new money rules to live your best life The rules of personal finance have changed. Now more than ever, Gen Z needs a fresh, empowering approach to earning, saving, and investing with confidence. In this beginner-friendly guide, money educator Lillian Zhang shows you how to use today’s...

From the #1 New York Times bestselling author and beloved television host comes We’ve Got Issues: How You Can Stand Strong for America’s Soul and Sanity, a new book on how to come home to our core values, fortify our families, and re-embrace self-determination and self-governance. Do you...

Exploring and explaining more than 80 of the world's most important theories and big ideas about trade, commerce, and management, this audiobook offers a fascinating look at the world of business past and present. A perfect primer on the fundamental tenets of the subject, The Business Book sheds...

The New York Times bestseller One of Barack Obama's Favorite Books of 2023 A New York Times Notable Book “A book of big and bold ideas, Humanly Possible is humane in approach and, more important, readable and worth reading. . . Bakewell is wide-ranging, witty and compassionate.”...

Derek Rydall, the author behind The Abundance Project, offers an empowering and actionable guide for workers, creators, leaders, and educators to unlock their full potential and not only survive but thrive in the AI era. As AI accelerates beyond human capabilities, the real threat isn’t that...

NOW A NATIONAL BESTSELLER The definitive guide to spreading ideas, building movements, and leaping ahead in our chaotic, connected age. Get the book New York Times columnist David Brooks calls "the best window I’ve seen into this new world." Why do some leap ahead while others fall behind in...

Experience, Opportunity, and Developing Your Career is filled with practical advice from HBR experts who can help you answer questions like: Should I choose to follow my passion, my purpose, or my values? How will I know if a job is really right for me? What's the best way to use my network? And how can I make big decisions about my career?

Start with Yourself is a game-changing, no-BS guide for anyone seeking meaningful success on their own terms. It’s an essential framework that will give you the tools and mindset to unlock your full potential in life and business—straight from a woman who defied all the odds to become a...

“Mr. Ridley’s best and most important work to date…there is something profoundly democratic and egalitarian—even anti-elitist—in this bottom-up approach: Everyone can have a role in bringing about change.” —Wall Street Journal The New York Times bestselling author of The...

In today’s fast-paced digital world, traditional marketing strategies no longer guarantee success. The New Rules of Marketing is your ultimate guide to navigating the modern marketing landscape and turning your brand into a thriving online presence. Whether you’re a small business owner, entrepreneur, or marketing professional, this book equips you with the tools and strategies needed to attract, engage, and retain customers in the digital age.