New Business

Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work...

Start mastering the art of business management today. Propel your venture to new heights of profitability without overwhelming jargon. Many entrepreneurs struggle to turn ideas into thriving businesses. The landscape of management, growth, and leadership can feel overwhelming—but it doesn’t have to be. With the right strategies, you can simplify decisions, boost efficiency, and achieve sustainable success.

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".

Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.

Learning is the key to bettering your circumstances and becoming the person you want to be. Skills, information, and abilities will never come to you - it’s up to you to seek them out, and this audiobook shows you how to do so in the most effective and efficient manner.

Dually armed with military and strategic prowess, the Wagner Group created a new market in a vast geopolitical landscape increasingly receptive to the promises of private actors. In this trailblazing account of the Group’s origins and operations, John Lechner—the only journalist to report across its many warzones—brings us on the ground to witness Wagner partner with fragile nation states, score access to natural resources, oust peacekeeping missions, and cash in on conflicts reframed as Kremlin interests.

We're building more products today than ever before, but most of them fail—not because we can't complete what we want to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. In this book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture. This new edition introduces the continuous innovation framework and follows one entrepreneur's journey from initial vision to a business model that works.

NOW A NATIONAL BESTSELLER The definitive guide to spreading ideas, building movements, and leaping ahead in our chaotic, connected age. Get the book New York Times columnist David Brooks calls "the best window I’ve seen into this new world." Why do some leap ahead while others fall behind in...

Conversationally Speaking has become the most popular book in the world teaching conversation skills. Millions of people have used it to learn the secrets of effective communication. This revised edition provides more ways to improve your conversation skills by giving you strategies that work for starting conversations, asking questions that promote interaction, interesting people in what you have to say, listening so that others will be encouraged to talk, avoiding rejection-producing behavior, handling criticism constructively, and more.

The trusted management classic and go to guide for anyone facing new responsibilities as a first time manager. Learn to conquer every challenge like a pro with the clear, candid advice in The First-Time Manager. For nearly four decades, this trusted guide has brought newcomers up to speed on the...

Tracy Kidder's "riveting" (Washington Post) story of one company's efforts to bring a new microcomputer to market won both the Pulitzer Prize and the National Book Award and has become essential reading for understanding the history of the American tech industry. Computers have changed since...

The author of The Energy Codes combines quantum science and cosmic principles with practical tools to awaken your high brain centers and access your capacity to embody divine love—right now, just as you are. In our rapidly changing world, we are challenged to maintain a sense of self and not...

Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations for its eventual ruin.

If you read (or listen to) nothing else on becoming a new manager, listen to these ten articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you transition from being an outstanding individual contributor to becoming a great manager of others.

Shortlisted for the Financial Times Business Book of the Year Named a Best Book of 2022 by The Economist “A gripping fly-on-the-wall story of the rise of this unique and important industry based on extensive interviews with some of the most successful venture capitalists.” - Daniel...

When Before You Quit Your Job was written and published, it was a guidebook for aspiring entrepreneurs. Today - with the job market in shambles, overseas outsourcing and high unemployment - it can be a path to the salvation so many are looking for: A way take control of their life and use their skills and talents to create their future. Before You Quit Your Job asks: Do you have a million-dollar idea? Are you afraid of failing? Are you tired of making other people rich? Are you sick of taking order from your boss? Are you tired of working hard and not getting ahead?

Unlock the secrets of success with Paul Jamison, celebrated host of the Green Industry Podcast, in "How to Build a Thriving Lawn Care Business." This guide distills years of industry expertise into actionable strategies that will transform your operation and skyrocket your profits.

You'll never see leadership the same way again after reading this book. These 15 commitments are a distillation of decades of work with CEOs and other leaders. They are radical or provocative for many. They have been game changers for us and for our clients. We trust they will be for you too. Our experience is that unconscious leadership is not sustainable. It won't work for you, your team, or your organization in the long term.

For over 500 years, The Prince by Niccolò Machiavelli has been one of the most influential—and controversial—works ever written on leadership, politics, and human nature. This Complete Edition brings Machiavelli’s insights to today’s listener with a faithful line-by-line modernization that keeps the original tone, structure, and message fully intact. Designed to be both accessible and authentic, this edition allows modern listeners to engage directly with Machiavelli’s ideas—without the barriers of outdated language or dense phrasing.

Transform your business with the fully updated 2025 edition of The 1-Page Marketing Plan. This edition is more practical than ever, now packed with new step-by-step examples and actionable exercises in every chapter to help you implement your marketing plan with precision. Master the timeless...