New Career

AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".

Drawing on author Max Beairsto’s decades of experience advising pharmacy owners, buyers, and sellers, Buy It Smart: From Pharmacist to Owner explores and explains the five basic steps of transacting a purchase, from finding the right pharmacy to finalizing the closing and beyond.

In UGC for Gen X and Boomers, Kitty Jay, a successful content creator, writer, and voice over artist, shares her no-nonsense guide to breaking into the booming world of User Generated Content. You don’t need to chase followers or go viral—you just need to bring your real-life experience, authenticity, and a willingness to learn new tools. From tech basics to building your first video portfolio, landing paid gigs, and setting healthy boundaries, this practical, encouraging guide shows you how to create compelling content for brands—even if you’ve never made a TikTok in your life.

In the world of startups and business innovation, the promise of a revolutionary idea is often shadowed by the looming specter of risk. But what if entrepreneurs could systematically diminish that risk, paving a clearer path to success and securing the trust of investors? Zero Risk Startup is not just another business guide for startups. Paulo Andrez, a serial entrepreneur and angel investor, gives you a masterclass in understanding, navigating, and practically eliminating the inherent risks of your entrepreneurial journey.

The Cheer Gym Owners' Handbook is your indispensable guide to building a profitable and thriving all star gym. Recognized as the #1 industry resource, this book is packed with actionable advice and practical strategies, covering everything from enhancing your marketing and optimizing staffing to mastering the financial aspects of gym ownership.

For the first time in history, listeners have a definitive audiobook on what keeps them from succeeding. Chandler breaks new ground with his startling revelations and fresh interpretations about people as diverse as Elvis Presley, Van Gogh, Governor Bill Richardson, actor Tyrese Gibson, Dr. Andrew Weil, Hugh Hefner, Mark Twain, and the biblical character Lazarus.

Let’s face it. Today’s users are impulsive and easily distracted. They don’t have the time (or patience) to try and figure things out by themselves. They expect the product to be intuitive, easy, and fast. What’s more, they want more than they paid (or didn’t pay) for, and they want it now.

Ready to build the profitable and peaceful salon or spa that is calling your name? Most owners start with a big and beautiful dream. Soon exhaustion, fear and financial woes overtake all emotions. The glimmers of joy often feel like a pretense, as you row the boat alone. Your family, your free time and your well-being all suffer. There is a proven system of success! This book gives you the step-by-step formula of how to reduce your stress while you maximize your profits.

I have been in the ATM owning and operating business for years. It first started when I was looking to implement a way to give the customers in my convenience store another outlet for gaining access to cash easily. After I implemented an ATM in my own store, I realized that there were probably many other small business owners who needed access to the same service for their customers, too. My ATM fleet operation boomed! In this book, I will tell you everything you need to know from start to flourish (not “finish”) when starting your own ATM business.

Are you ready to take your outbound sales game to the next level? Look no further than the Justin Michael Method 2.0. This advanced outbound system is your ticket to driving unparalleled growth in your sales pipeline.

The quality movement prompted many companies to question their entire way of operating. To understand and profit from the concept of Total Quality Management, companies must pay particular attention to the first word in the phrase: total. The spectacular rewards enjoyed by top companies like 3M, FedEx, and Ben & Jerry's were earned through a total commitment to achieving superior quality and customer satisfaction across all company functions and processes. This management model is customer-driven and focuses on systems thinking.

Companies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market intensification—building on the presence you already have. Kelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement.

ROI Reimagined introduces 11 revolutionary ways to measure business success in the modern marketplace: Return on Inspiration – How well do you motivate your people? Return on Integrity – Do customers trust your brand? Return on Inclusion – Does your business reflect the world you serve? Return on Innovation – Are you evolving fast enough to stay relevant? And 7 more game-changing metrics that forward-thinking leaders are already using to outperform their competition. Why settle for measuring the past when you could be shaping the future?

David Cohen and Brad Feld, leading advocates for entrepreneurs and startups, team up to provide first-time entrepreneurs with the tools, insights, and experiences to help them do more faster. The authors share their decades of experience working with thousands of startup founders and have enlisted the advice of dozens of Techstars startup founders and mentors. Contributors include Tim Ferriss, Eric Ries, Matt Mullenweg (WordPress), Isaac Saldana (SendGrid), and other successful entrepreneurs.

Here are proven methods for building an online income stream. Maybe you dream of making money with an online business, but haven’t tried so far because you’d have to quit your current job and enter the risky world of Internet startups. Or because you think you need lots of capital and way too much time. If these reasons sound familiar, Dave Lindahl and Jon Rozek beg to differ.

Launch Your New Career is for professionals who are serious about launching their coaching business to help others and to make a positive impact in the world. In Launch Your New Career, author and Master Results Coach, Carine Kindinger shares her own recipe for success that she used to transition from a day job to becoming a successful Results Coach.

Unlock the door to financial freedom and turn your property into a thriving Airbnb in just 30 days—even if the market feels overcrowded! Imagine earning passive income while creating memorable guest experiences. With this guide, you’ll move forward with confidence—from understanding regulations to mastering pricing—and turn your property into steady income. What if starting your Airbnb was easier than you thought?

First published in 1998, Following Through shines a spotlight into the black hole in inner space where good intentions disappear. It reveals the startling reason why we so often fail to make the life-improving changes we truly intend to make.

Have you ever wondered how certain businesses in your community became local institutions—those household names that carry with them a reputation for unmatched quality and service? Or how they launched to local celebrity status and get preferential treatment everywhere they go as a pillar of the community? And how nobody can compete, even though they charge the highest price in town?

The most innovative, current—and most importantly—proven ideas on how to become successful.