Product Business

Most organizations fail at transformation because they can't translate theory into practice. This book changes that. In today's rapidly evolving market, companies know they need to become product-led organizations—but the path from project-based thinking to a true Product Operating Model remains elusive. While leadership teams understand the "why" of transformation, they struggle with the "how."

The reason most people struggle to sell what they want, for the price they want, is because they’re bored by or unconfident in their own product, their customers seem uninterested with what they have to sell, and they’re uncomfortable with the sales processes they’ve been taught. Follow the Sell Futures, Not Features framework to overcome those roadblocks and build products, offers, and sales messaging that make you the absolute best choice in your market.

Today's established companies must find new ways to reignite their entrepreneurial DNA and jump-start revenues - or risk losing their way. By working with startup companies, says Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, legacy companies can renew themselves: by acquiring new technology and creating new business lines, relearning the need for speed, sparking innovation, and learning from failures.

This step-by-step DIY guide shows entrepreneurs how to create and launch new products, package and market to consumers, and build a thriving business.

In The Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services, the authors show companies how to go digital while also advancing their core business. The book emphasizes how to strike a difficult balance between establishing a new (digital) business and revitalizing - and digitizing - the legacy business.

Mastering Product Sourcing serves as your comprehensive guide to developing effective sourcing strategies and building successful supplier relationships. Whether you're a seasoned entrepreneur or a newcomer to the world of business, this book provides you with the knowledge, tools, and insights needed to navigate the complexities of product sourcing in today's global marketplace.

This book is about that side project of yours. Regardless of whether you are a hacker or a hustler, this book will show you there is much more to landing pages than button colors.

Russell Scott provides a thorough how-to guide in "Digital Products Creation Formula: The Blueprint to Creating Digital Products", which will help you turn your successful digital product ideas into reality. This audiobook, which combines strategic insight with practical counsel in a step-by-step manner, demystifies the intricate process of digital product development, making it ideal for novices, seasoned producers, and entrepreneurs alike.

The essence of this book is to make sure Facebook marketers grasp the proper knowledge of the best ways to go about their Facebook marketing journey. Also, to discover how easy Twitter is to use and how to build a solid Twitter the right way. From the first chapter to the last, we have made a conscious effort to take you through every step you need to take in this interesting, albeit complicated journey of marketing with the Facebook platform.

Affiliate marketing is one of the least expensive ways to start making an income online. Get ready to discover the ultimate techniques that will skyrocket your business. There are thousands of people making a full-time income through this business, so it is a proven model.

Unlock your creative potential and entrepreneurial opportunities with Scintilla. This guide covers the cognitive processes that help form new ideas. Inside Scintilla are practical steps to foster creativity ways of thinking. For the more pragmatic entrepreneur, you can even learn how to sift through existing information that can lead to new services, products, or idea for an entire business.

Product management is hard. You're expected to know everything about everything - from business skills to technical skills, from customer interviews to data analytics, from interpersonal relationships to competitive strategy. But you're not alone. We've crafted this guide to empower you to level up across multiple high-impact dimensions as a product manager. This audiobook contains proven frameworks and insightful perspectives on how to drive lasting, outsized positive impact.

Social media is growing so fast that it's become an essential part of any business marketing plan. This creates a huge opportunity for anyone that wants to earn high income from home - providing simple but valuable services to an unlimited range of clients. This book will give a concise overview of social media marketing platforms, tools, and strategies in an easy-to-follow format with real-world examples.

This practical, easy-to-digest guide provides you with crucial tools to enable you to break into product management. Based on thousands of conversations with established product managers and aspiring product managers, this mythbusting resource arms you with valuable knowledge. We walk you through the lives of multiple kinds of product managers, set up your foundation for success, and break down the most popular questions that come up in the product management interview process.

Are you looking to add an extra source of income into your life? Or looking for new and creative ideas to improve your eBay business? This audiobook will tell you exactly where to source products to start a successful eBay and reselling business.

Whether you’re a leader or a follower, your role is vital… and these incredible stories will show you why. When you hear “leadership,” you might picture CEOs or politicians. But leadership is everywhere—at home, in schools, in communities—and you may be leading without even realizing it. Teachers, parents, coaches, activists—ordinary people take on leadership roles every day. But no leader can create change without followers. It’s the leader-follower relationship that drives real transformation.

In Turn Ideas Into Products, author Steve Johnson introduces a nimble idea-to-market process with strong emphasis on personal experience with customers. From business planning to product launch, this approach for managing products empowers your product team to work smarter and collaborate better with colleagues and customers.

Make More Money with Your Product or Service is a step-by-step guide to making money from your products, services, and any books or programs you develop based on them. It includes much the same information as Make More Money from Your Book, with a focus on marketing products or services.

In Turn Ideas into Products, author Steve Johnson introduces a nimble idea-to-market process with strong emphasis on personal experience with customers. From business planning to product launch, this approach for managing products empowers your product team to work smarter and collaborate better with colleagues and customers.

Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations.