Psychology Career

Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.

In The First 20 Hours, Josh Kaufman offers a systematic approach to rapid skill acquisition: how to learn any new skill as quickly as possible. His method shows you how to deconstruct complex skills, maximize productive practice, and remove common learning barriers. By completing just 20 hours of focused, deliberate practice you'll go from knowing absolutely nothing to performing noticeably well. What do you want to learn?

Why do customers hesitate or walk away even when the offer is great? How do you sell more without cutting prices or adding benefits? What are the three critical mistakes that ruin most sales efforts? The Hidden Yes takes you on a fascinating journey into the world of consumer psychology to reveal the answers. Packed with real-world case studies, this audiobook shows you how to remove the invisible barriers that stop customers from acting and how to apply powerful principles that make your offers more persuasive.

Power. It corrupts the best and attracts the worst. Its allure is loved and despised. It brings more pain and less happiness. And yet, men chase it like wild animals. We cannot help ourselves. But not only can we not help ourselves, we are nothing without it. Welcome to Earth, where women are born with value and men are born without it. Us men need to find our value. Women must preserve their deteriorating value, and men must accumulate it. We find it by earning, then providing. Our output is what defines us. And our level of output originates from the personal power we hold.

Citing a wealth of research data and drawing on illustrative anecdotes, The Burnout Challenge shows how organizations can change to promote sustainable productivity. Christina Maslach and Michael P. Leiter provide useful tools for identifying the signs of employee burnout, most often exhaustion, cynicism, and ineffectiveness. They also advise managers on assembling and interpreting worker self-evaluation surveys, which can reveal workplace problems and potential solutions. And when it comes to implementing change, Maslach and Leiter offer practical, evidence-driven guidance.

Unlock your originality and unleash your unique talents with this simple guide from the acclaimed author of Think Like a Rocket Scientist. We say some people march to the beat of a different drummer. But implicit in this cliché is that the rest of us march to the same beat. We sleepwalk through...

Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.

A century ago, it was a given that a woman with a college degree had to choose between having a career and a family. Today, there are more female college graduates than ever before, and more women want to have a career and family, yet challenges persist at work and at home. This book traces how generations of women have responded to the problem of balancing career and family as the twentieth century experienced a sea change in gender equality, revealing why true equity for dual career couples remains frustratingly out of reach.

In this inspirational fable, Jack McKee is a professional golfer who has just suffered through the most humiliating meltdown of his career. After years of struggle, he is ready to quit on his dream. He has convinced himself he doesn't have what it takes to make it on the PGA Tour. In an attempt to figure out why his career has ended up the way it has, Jack reaches out to one of the game's greatest former players for advice. This legendary golfer teaches Jack that the problem is not in his swing, but in his mind.

Scientific research conducted by many American and European universities proves that "common" intelligence responses account for only less than 20 percent of our life achievements and successes, while the other more than 80 percent depends on emotional intelligence. To put it roughly: Either you are emotionally intelligent or you're doomed to mediocrity at best. As opposed to the popular image, emotionally intelligent people are not the ones who react impulsively and spontaneously or who act lively and fiery in all types of social environments.

We live in a time of vast changes that include accelerating globalization, mounting quantities of information, the growing hegemony of science and technology, and the clash of civilizations. Those changes call for new ways of learning and thinking in school, business, and the professions. Listen as psychologist Howard Gardner defines the cognitive abilities that will command a premium in the years ahead.

This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.

You are a mind reader, born with an extraordinary ability to understand what others think, feel, believe, want, and know. It's a sixth sense you use every day, in every personal and professional relationship you have. At its best, this ability allows you to achieve the most important goal in almost any life: connecting, deeply and intimately and honestly, to other human beings. At its worst, it is a source of misunderstanding and unnecessary conflict, leading to damaged relationships and broken dreams. How good are you at knowing the minds of others?

It took 40,000 client hours to write a book that offers real strategies for how people with ADHD can get more done. Most adults with ADHD wish they were more productive. And consistent. And on time. Most of the advice on living with ADHD involves some aspect of productivity. However, because people are complicated and life is varied, too often that advice falls flat. The ADHD Productivity Manual goes both deeper and wider and covers thirty-six areas that influence productivity for people with ADHD.

We know that our minds are capable of great things because, every now and then, they come out with a brilliant idea or two. However, our minds are also unpredictable, spending large stretches of time idling or distracting themselves. This is a book about how to optimize these beautiful yet fitful instruments so that they can more regularly and generously produce the sort of insights and ideas we need to fulfill our potential and achieve the contentment we deserve.

Discover how developing your emotional intelligence can further your relationships with others, in the workplace and at home. Emotional awareness is also a critical skill for career success, and Dr. Stein provides practical exercises for developing this skill and achieving your professional and personal goals. He also provides valuable insights into how emotional intelligence can be applied to raising children and teenagers and realizing personal happiness.

New York Times Bestseller Foreword by Dr. Phil McGraw Ask yourself…are you truly who you want to be? Is this the life you really want? Are you living each day as your best self? What can you change, today? How would you answer those questions? Think about your daily life. Are you thriving, or...

Psychologists and neuroscientists struggle with how best to interpret human motivation and decision making. The assumption is that below a mental "surface" of conscious awareness lies a deep and complex set of inner beliefs, values, and desires that govern our thoughts, ideas, and actions, and that to know this depth is to know ourselves. In this profoundly original book, behavioral scientist Nick Chater contends just the opposite: Rather than being the plaything of unconscious currents, the brain generates behaviors in the moment based entirely on our past experiences.

Jung regarded the unconscious and its symbolic content as crucial to our psychological development; among the central concepts of analytical psychology is individuation, which is the lifelong psychological process of differentiation of the self. Jung considered it to be the main task looming over every human being in their development, and experimented with a variety of practices to dive always deeper into it. These 100 quotes have been carefully selected to introduce you to his character and his way of thinking, and to inspire you into making your own discoveries about the unconscious.

The uproarious, bestselling true story of the world's most sought-after con man, immortalized by Leonardo DiCaprio in DreamWorks' feature film of the same name, from the author of Scam Me If You Can. Frank W. Abagnale, alias Frank Williams, Robert Conrad, Frank Adams, and Robert Monjo, was...