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Ca$hvertising

How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Auteur(s): Drew Eric Whitman
Narrateur(s): Johnny Heller
Durée: 6 h et 17 min
Catégories: Affaires, Marketing
5 out of 5 stars (20 évaluations)

CDN$ 14,95 par mois; les 30 premiers jours sont gratuits. Annulable en tout temps.

Description

Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you - and millions like you - to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising?

Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses...and how you can use them to rapidly increase your sales, no matter what you sell.

In this audiobook, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including:

  • How to push your prospects' hot buttons in every ad, sales letter, or email - it's not hard to do once you know the secret
  • Why developing your "USP" can leave your competition in the dust - it's the quickest way to instantly begin out-marketing your competitors
  • Why you don't need a degree in business to create great ads - but there is one thing you must know or your ads will likely fail miserably
  • How to develop a powerful ad-agency mind-set - what the pros know about consumer buying behavior and how you can use it to your advantage
  • How to save $600 for every $1,000 you spend on ads - this idea alone is worth infinitely more than the price of this book...and you can start using it immediately
  • The amazing five-second, no-fail headline test - chances are your ads, emails, websites, and other promotional materials fail this test every time
  • How to install persuasive images in people's brains - learn how to direct how people think about your products and services
  • Why people really buy your product or service - sorry, but it's not what you think
  • How to write headlines that get read and get response - tons of examples you can "steal" for your own ads
  • Long vs. short copy: Which is really best for response? Don't believe the lies!
  • How to use the devilishly effective pyramid principal - lure readers into your ads by understanding human eyeball behavior
  • How to turn ordinary words into copy that motivates, influences, persuades
  • How to cause people to mentally demonstrate your products...before they buy
  • How emotional words melt sales resistance like a red-hot knife through butter
  • And much more

©2009 Drew Eric Whitman (P)2017 Vibrance Press

Ce que les membres d'Audible en pensent

Moyenne des évaluations de clients

Au global

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  • Au global
    5 out of 5 stars
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Only book I've ever read multiple times

follow it page by page to write great copy. It's very practical and effective. no wonder it has 5/5 star review. probably highest rated on Amazon.

1 personnes sur 1 ont trouvé cette évaluation pertinente

  • Au global
    5 out of 5 stars
  • Performance
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  • Histoire
    5 out of 5 stars

Learnt so much!

Very easy to listen to, loved it! Solid principles and great examples. As a graphic designer, I learnt some great tips and strategies behind to designing ads.

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars

Straightforward, Valuable, and Actionable Advice

Gives you the nuts and bolts advice you need to start applying the tactics that will help you focus your ads and copywriting. You will likely need/want to listen to this several times to fully digest everything in this book. And make notes!
#Audible1

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars

Awesome

I'd suggest you buy the paperback edition or be ready to listen to this book more than once, it's packed with information, either way get it 👍

  • Au global
    5 out of 5 stars
  • Performance
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  • Histoire
    5 out of 5 stars

Finally a book with real chops!

Get this. Read this and use the many concrete tools to grab your customers and keep them coming back.

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  • Au global
    4 out of 5 stars
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  • Client d'Amazon
  • 2019-03-18

Good book

If you want to learn some valuable principles on advertising, marketing and other related subjects, you will find what you need ! The guy knows his stuff ! You will not waste money

  • Au global
    5 out of 5 stars
  • Performance
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  • Client d'Amazon
  • 2018-12-08

very practical

the best book on the subject I listened to until now. very practical and straight to the point. useful.

Trier :
  • Au global
    5 out of 5 stars
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  • Ahmad
  • 2017-07-24

Be Careful with This Book. Extremely Powerful.

Holy shit.

This book literally covers everything. From psychology to copy, to color to font and more.

As a copywriter & marketing consultant -- this book is the equivalent of 10 or so other books -- all put together in one -- and will be on my desk for regular reading and re-reading.

I'm also grateful they chose such a great narrator. One of the best.

Listen to it. Then listen to it again. Then read it. Then read it again. Repeat. You'll make a lot of money if you follow what it says.

11 personnes sur 11 ont trouvé cette évaluation pertinente

  • Au global
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Ian S.
  • 2017-12-17

Excellent info, audiobook isn't optimal form

I purchased the physical book first, and as I didn't have enough time to read it, I backed up with the audio book. Excellent information and specific tactics, very approachable, I've sent copies to my teammates.

Thanks Drew!

6 personnes sur 6 ont trouvé cette évaluation pertinente

  • Au global
    5 out of 5 stars
  • Performance
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  • Ken
  • 2017-12-12

This book is one of the Greatest ever written!

The audiobook is very easy to listen and the best part is that it has tons of practical examples of actions that you can implement in your ad copy immediately.I found this audiobook so interesting that I was able to finish it within a day and an hour the next day.This book is a must-have and it one worth investing in.So please go and grab it-I highly recommend it.I also want to thank Drew, the author for sharing these valuable information with us, God bless you.

2 personnes sur 2 ont trouvé cette évaluation pertinente

  • Au global
    5 out of 5 stars
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  • Histoire
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  • Amazon Customer
  • 2017-12-01

powerful book on advertising

this book really breaks it down and is packed with powerful information to take your advertising to the next level.

2 personnes sur 2 ont trouvé cette évaluation pertinente

  • Au global
    5 out of 5 stars
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    4 out of 5 stars
  • BCGO
  • 2018-04-30

Excellent book on advertising

I will most certainly dive back into this book. It's probably best to have both an audible version plus a hard copy or ebook so that you can take notes on all of the great content. Must read for business owners, marketers, prospectors etc.

1 personnes sur 1 ont trouvé cette évaluation pertinente

  • Au global
    5 out of 5 stars
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    5 out of 5 stars
  • Efrain
  • 2018-04-09

Best book to read on the subject!

This books is a compilation of everything you must know to become a champ at copywriting. Read it and learn its secrets.

1 personnes sur 1 ont trouvé cette évaluation pertinente

  • Au global
    5 out of 5 stars
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  • Marcus Cass
  • 2017-12-20

Simply put: The BEST book there is on advertising

Simply the best book there is on advertising, copy, and marketing psychology explained in a simple, easy to understand, easy to implement manner. The only book I've purchased both on audible and paper back because it is really that good. You need to have this book as a reference when trying to sell anything. It definitely is worth more than the cash paid for it.

1 personnes sur 1 ont trouvé cette évaluation pertinente

  • Au global
    5 out of 5 stars
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  • Alston J. Balkcom
  • 2017-10-28

Narrator Crushes It!

Great content. Even better narration.

The book goes over the basics plus some stuff I hadn't heard before.

The combination of the writing and the narrator makes everything more entertaining and therefore, easier to retain than any marketing book I've listened to before.

1 personnes sur 1 ont trouvé cette évaluation pertinente

  • Au global
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  • Berényi Áron
  • 2017-08-24

It is sick. G.R.E.A.T

This is amazing. As a starter entrepreneur I wanted to learn stuff about advertizing an general. If you do as I am... Don't look any further. This is your book. I have heard many audio books, but this narration kicks. I would go as far to say it is sexy. LOT LOT LOT OF CONTENT. You will sit down and listen carefully. After a time you will realize you are hungry. You don't do shit. Just listen. You are sleepy, but it keeps you soo entertained, you just rush out for a coffee, and listen to the end. Finally, you are asleep. Next day. You start to listening to it from the beginning to the end. After a month you will know every sentence, every word. That great this stuff is. With a late night DJ voice of an old man, it is unbelievable. GET IT RIGHT NOW!

1 personnes sur 1 ont trouvé cette évaluation pertinente

  • Au global
    5 out of 5 stars
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  • Maksim Zhivotovskiy
  • 2019-06-18

Loved it

great book lots of useful content very detailed and gives examples loved it will listen to it again