Publishing Business

The how-to playbook for start-ups and established companies on a groundbreaking discipline called category design. Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose.

Reach your financial freedom with a recession-proof business that will allow you to collect ready-to-pick cash from your vending machines!

In this widely acclaimed memoir ("Riveting, moving...a wonderful book" The New York Times Book Review), Katharine Graham tells her story—one that is extraordinary both for the events it encompasses and for the courage, candor, and dignity of its telling.

This expanded audio collection presents William Zinsser's On Writing Well, the classic teaching book that has sold more than 1 million copies, together with a new 90-minute section that tells you how to write a memoir.

This book contains proven steps and strategies on how to generate great business ideas. Statistics suggest that most start-ups don't make it through the first two years. Basing a company on the wrong idea is one of the major reasons behind this!

They say you can’t teach an old dog new tricks. And if you believe people don’t change, then you would be right. In a world where instability is constant and exhausting, learning curves are endless, and transformation is the buzzword of the day, the challenge is actually this: people don’t like change. This groundbreaking book turns the dog in that demoralizing axiom on its head. When leaders step up to create an organizational culture that encourages positive shifts, and team members realize how beneficial change can be, people do change . . . and for the better.

Unleash the power of natural influence and unshakable presence—even if you've struggled with speaking under pressure your whole life. Do your nerves take over when it's your time to speak? Have you practiced endlessly, attended workshops, or memorized scripts—only to freeze or fall flat when it matters most?

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of "Crush It!" and "The Thank You Economy" with a fresh spin, "Jab, Jab, Jab, Right Hook" is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"—their next sale or campaign that's going to knock out the competition.

With a flair for storytelling that has inspired teams at Amazon, Starbucks, Microsoft, and the Society of Human Resource Management, Koenig shares his own compelling leadership journey as well as those of leaders from health care, government, tech, the military, professional sports, and more. Radical Humility is packed with dozens of no-nonsense tools and practical takeaways, making it the ultimate actionable blueprint for a new type of leader for a new type of world.

In this fascinating exploration of the surprising power of questioning, innovation expert Warren Berger reveals that powerhouse businesses like Google, Nike, and Netflix, as well as hot Silicon Valley startups like Pandora and Airbnb, are fueled by the ability to ask fundamental, game-changing questions. But Berger also shares human stories of people using questioning to solve everyday problems—from “How can I adapt my career in a time of constant change?” to “How can I step back from the daily rush and figure out what really makes me happy?”

Do you work and live with people who are hard to convince? Who dismiss ideas before even thinking about them? Do you want to know how to influence people, without being manipulative? Want to find out how people get motivated, make decisions, how to be more persuasive with everyone? Shelle Rose Charvet, best-selling author, shows you how to match your language to people around you (in your work, with your colleagues, your boss and your clients, and at home, with your partner, family and other relationships).

I'm so overwhelmed! I just can't do this anymore! There isn't enough time in the day! Enough! It's time to overcome your anxiety, leap over your biggest obstacles, and dominate in your business and in life. After spending years struggling with crippling anxiety attacks, Craig Ballantyne developed a bulletproof system to overcome anxiety, get through hell, and dominate in business and life. His trainings have helped millions of people all over the world....

The world changed after the COVID-19 pandemic and self-storage changed with it. Self-storage markets and the industry itself have undergone dramatic changes as a result of not just the pandemic but also the maturing of the industry—and yet, opportunities in self-storage are limitless if you know where to find them. Growing Wealth in Self-Storage 2.0 shows you where to look and how to evaluate what you find. This completely revised, updated, and expanded edition builds on AJ’s first best-selling book, The Investors Guide to Growing Wealth in Self Storage.

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time.

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.

Whether you're an individual seeking financial freedom or an entrepreneur hungry for business growth, The Credit Game Mastery Series is your ultimate companion on the journey to credit mastery. Unlock the secrets of personal and business credit, seize control of your financial destiny, and pave the way for a prosperous future.

Writing at Work covers everything professionals need to know about writing on the job today. HR and L&D managers can use this new course to train experienced employees who already know the basics of business writing but could use a refresher.

This is a very different book: It is written for the dreamers of this world - the people who KNOW that something different is possible - but who have never had the tools before.... This is a Handbook for Generating Infinite Possibilities and Dynamic Change. For you. And the world. Ten years ago, Dr. Dain Heer started as a chiropractor in California, USA. Seemingly successful and happy, Dain Heer was on the verge of suicide when he came across Access Consciousness. With this modality, based on question and choice, Dr. Heer's life began to expand and grow with more ease and speed than even he could have imagined possible.

Simple Numbers can guide you to increased business profitability! Take the mystery out of small business finance with this no-frills guide to understanding the numbers that will guide your business out of any financial black hole. Author Greg Crabtree, a successful accountant, small business advisor, and popular presenter, shows you how to use your firm's key financial indicators as a basis for smart business decisions as you grow your firm from startup to $5 million (and, more!) in annual revenue.