Research Career

In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prize-winning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation.

In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: How do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers listeners one metric that trumps the hundreds entangling brand value, feelings.

In sechs Stufen zu besseren Verkaufsergebnissen. Wer seinem Kunden wie einem Gegner begegnet, darf sich über seine Verkaufsergebnisse nicht wundern. Heuchler verkaufen schlechter. Gabriele Stöger und Hans Stöger zeigen in diesem Buch, dass es auch anders geht. Die Dienstleistung kann in vielen Bereichen optimiert und verbessert werden. Produkte und Dienstleistungen gut zu verkaufen, bedeutet nicht, mit Tricks zu arbeiten, sondern Service und Verkauf kundenfreundlicher zu gestalten. Mit positiver Einstellung und Sympathie werden nicht nur die Verkaufsergebnisse besser, auch die Kunden werden zufriedener.

Nudge - so heißt die Formel, mit der man andere dazu bewegt, die richtigen Entscheidungen zu treffen. Denn Menschen verhalten sich von Natur aus nicht rational. Nur mit einer Portion List können sie dazu gebracht werden, vernünftig zu handeln. Aber wie schafft man das, ohne sie zu bevormunden? Wie erreicht man zum Beispiel, dass sie sich um ihre Altervorsorge kümmern, umweltbewusst leben oder sich gesund ernähren? Darauf gibt Nudge die Antwort. Das Konzept hat bereits viele Entscheidungsträger überzeugt, darunter US-Präsident Barack Obama.

While the first two editions of How Cool Brands Stay Hot focused exclusively on Generation Y (Millennials), this fully revised third edition looks at both Generations Y and Z. Using new market research to map and quantify the spending power of Generation Z, branding experts Joeri Van den Bergh and Mattias Behrer provide hard evidence on the impact of this generation and suggest ways to market effectively to them. The book reveals how Millennials think, feel, and behave, and discusses how recent developments such mobile marketing and purchasing.

Revealing the Invisible provides a front-row seat to the mind-blowing future, where businesses of the 21st century can read consumers’ minds and make informed decisions based on their behaviors and tendencies. The world is at the precipice of a disruptive new era in which the ability to track every behavior will predict our individual and collective futures. Using artificial intelligence to analyze trillions of once-invisible data (behaviors) across vast digital ecosystems, companies and governments now have unimagined insight into our every behavior.

Good works are no longer optional. For many businesses, success comes in unexpected ways. Toms grew into a $600-million company by giving away 35 million pair of shoes. Patagonia's profits have climbed year after year even as it funnels heavy investments into sustainability. And it's not just millennials rewarding companies with causes. In every age group, people commit to brands that show good citizenship.

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.

Featuring instructional case studies from companies including Panasonic, Hilton, Merck, and Honeywell, this evidence-based book provides listeners with a proven methodology for driving success before, during, and after every sale. Embracing the entire customer life cycle, Beyond the Sales Process reveals twelve essential strategies including: Study your customer. Give them compelling reasons to engage. Build a vision for them of their own success....

In this far-reaching examination of contemporary American culture, John Zogby, one of the nation's foremost pollsters, explores who today's Americans are, identifying patterns in our social makeup that hint at the way we'll be. Companies from multinational corporations down to family-owned small businesses can benefit from this detailed information about where we are and where we're going.

By one expert's prediction, within 20 years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying.

In Honest to Greatness, serial Inc. 5000 entrepreneur Peter Kozodoy shows how today’s greatest business leaders use honesty - not as a touchy-feely core value, but as a business strategy that produces game-changing, industry-dominating success.

Since the Enlightenment, there has been a very simple but widely held assumption that we are a species of thinking individuals and that human behavior is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioral and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior, with a result that necessitates a complete rethinking about these subjects.

Fred Reichheld's 2006 book The Ultimate Question - that question being, "How likely is it that you would recommend this company to a friend or colleague?" - challenged the conventional wisdom of customer satisfaction programs. It coined the terms "bad profits" and "good profits" and pointed to a faster, much more accurate way of gauging customers' real loyalty to a company. Richard Owen and Laura Brooks are co-developers, along with Reichheld, of the methodology behind answering the question.

We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong.

YouthNation is an indispensable brand road map to the youth-driven economy. Exploring the idea that youth is no longer an age - it's a commodity that's available to everyone - this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Listeners will learn the ins and outs of the new consumer and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth.

Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components.

How much time have you spent reflecting on the fact that revenues are generated by actual customers—the people who pull out their wallets and pay for your products and services? In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base.

We are dizzy trying to keep up with the constant flood of newness across every aspect of our lives. And it's clear that some of our biggest companies are facing similar challenges. Each week another big brand name fails. Why is this? Change is like a wave: It has both amplitude and frequency. The last century was about change of great amplitude, big waves washing over the whole society.

How do you build a business that thrives during good times and bad? Is there a strategy that can set up your company up for success, no matter what curveballs the world may throw your way? There is: Turn customers into repeat customers, and turn repeat customers into loyal customers. Renowned customer service and experience expert Shep Hyken maintains that delivering an amazing customer service experience that keeps customers coming back for more is everyone’s job.