Right Career

People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations. Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!

Robert B. Reich makes a powerful case for the expansion of America’s moral imagination. Rooting his argument in common sense and everyday reality, he demonstrates that a common good constitutes the very essence of any society or nation. Societies, he says, undergo virtuous cycles that reinforce the common good as well as vicious cycles that undermine it, one of which America has been experiencing for the past five decades. This process can and must be reversed.

If you listen to nothing else on performing at your highest level, listen to these ten articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you focus on what matters, manage your energy and attention, and achieve remarkable results. This book will inspire you to improve on your weaknesses, not just your strengths; rise above the pack; take care of your physical health for sustained mental performance; understand what motivates you; use short-term goals to achieve long-term aspirations; and inspire others.

High-Impact Interview Questions shows you how to use competency-based behavioral interviewing methods that will uncover truly relevant and useful information. By having applicants describe specific situations from their own experience during previous jobs (rather than asking them hypothetical questions about "what would you do..."), you'll be able to identify specific strengths and weaknesses that will tell you if you've found the right person for the job. But developing such behavior-based questions can be time-consuming and difficult.

Confronting Reality will change the way you think about and run your business. It is the first book that shows how to connect the big picture of the new era of business with the nitty-gritty of what to do about it.

Under the recent advice of social distancing and “stay safe, stay at home”, the advantage in today’s workforce lies with those people who are able to do real work from home. Because, let’s face it, this will not be the only instance in our lifetime where we will encounter the need to lock down and shelter in place. In my book, I show you over 100 ways you can have a successful career working from the comfort of your own home.

Organizations have more data at their fingertips than ever, and their ability to put that data to productive use should be a key source of sustainable competitive advantage. Yet, business leaders looking to tap into a steady and manageable stream of "actionable insights" often, instead, get blasted with a deluge of dashboards, chart-filled slide decks, and opaque machine learning jargon that leaves them asking, "So what?" Analytics the Right Way is a guide for these leaders.

Most of us, especially people looking for high-priced corporate jobs, don’t do this, according to author Jim Beqaj. We spend our entire lives trying to be somebody other than who we are. We’re afraid of being judged for being ourselves - in a job interview and on the job. So, we put on our suits, squeeze ourselves into a corporate box, and set ourselves up for misery.

If you are a remodeler or home building contractor wanting to get found online and make more sales, you must begin with a solid online presence. Author Martin Holsinger shows exactly how to apply the principles of online marketing to your business with today's online technology.

Nous sommes prisonniers de deux injonctions contradictoires : la culture de l'essai-erreur et la politique du zéro échec. Comment appréhender l'échec intelligemment ? Grâce à une nouvelle grille de lecture qui vous apprendra à trier le bon grain de l'ivraie. Accordez-vous le droit à des échecs contrôlés pour mieux relever les défis qui vous feront grandir. Et apprenez des échecs quand ils surviennent. Une stratégie de gestion du risque et de protection naturelle qui sauvera quelques-unes de vos plus précieuses plumes!

When confronted with an ethical dilemma, most of us like to think we would stand up for our principles. But we are not as ethical as we think we are. In Blind Spots, leading business ethicists Max Bazerman and Ann Tenbrunsel examine the ways we overestimate our ability to do what is right and how we act unethically without meaning to.

Procrastination stops and fear evaporates when we have the correct follow-up skills. No more dreading the telephone. Prospects will return our telephone calls. And now we can look forward to easy, bonded conversations with prospects who love us.

There is nothing more expensive than ignorance. Let The Educated Franchisee serve as your guide for selecting a franchise that meets your needs! The audiobook details out five keys to long-term success as a franchisee.

Too often, thanks to multiple rounds of equity investment, company founders wind up with only a small fraction of the businesses they start. But this situation isn't inevitable. The intelligent use of a variety of financing options—including debt financing—can help to maintain, or even grow, a founder's stake. In All Money Is Not Created Equal, renowned Silicon Valley veteran David Spreng delivers an expert guide for entrepreneurs and founders seeking to maintain as much ownership stake as possible in the companies they create as they move through the various stages of the financing process.

Sydney drummed her fingers against her coffee cup, staring at the job application on her screen. The cursor blinked, waiting. She had the experience. The internships. The polished resume. So why did it feel like she was just another name in a sea of applicants? Like most people, Sydney had been playing by the rules—following the expected path, hoping the right opportunity would find her. But when an unexpected mentor hands her a challenge, she starts to realize something: The most successful people don’t wait for opportunities. They create them.

For the first time in history, eight generations are alive at the same time and four of them are working side by side in today’s workplace. Whether in our everyday lives or at work, we’re all interacting across multiple generations, and yet bridging the age gap has never been more challenging.

Preparation is easy to praise but very hard to master. No modern coach, in any sport, understands that better than NFL veteran Tom Coughlin. He led the New York Giants to two Super Bowl victories with his system of relentless preparation and old-school tough-mindedness. He teaches his players that you can never guarantee a win, but you can always earn the right to win - with focus, consistency, hard work, and anticipation of obstacles. And if you’ve earned the right to win, you can sleep soundly before a big game....

""A haunting memoir of disarming honesty. . . a remarkable testament to the anguish and the beauty of foreign correspondence.”—Roger Cohen, New York Times Paris bureau chief and author of An Affirming Flame From award-winning journalist Jane Ferguson, an unflinching memoir of ambition and...

Hey you...you saw the title. You get the deal. You’re smart. You’ve made a few dollars. You’ve done what the financial books and websites tell you to do. So why isn’t it working? Maybe emotions and expectations are getting in the way of good sense - or you’re paying attention to the wrong people. If you’ve started counting your lattes, for god’s sake, just stop. Listen to this book instead. After decades of working as a Wall Street trader, investment adviser, and money expert for CBS News, Jill Schlesinger reveals 13 costly mistakes you may be making right now with your money.

In Scaling Done Right, Scrum@Scale trainers Gereon Hermkes and Luiz Quintela show how organizations can dramatically improve their productivity and adaptability, and finally achieve business agility. In a time where the mortality of large organizations is rising in lockstep with a constantly increasing rate of change, it is not surprising that many of the world’s most valuable companies are using Scrum to succeed.