Science Business

Spanning world civilizations, synthesizing dozens of political, philosophical, and religious texts and thousands of years of violent conflict, The 33 Strategies of War is a comprehensive guide to the subtle social games of everyday life, informed by the most ingenious and effective military principles in war. Structured in Greene's trademark style, The 33 Strategies of War is the I Ching of conflict, the contemporary companion to Sun Tzu's The Art of War.

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".

Artificial intelligence has changed how money is built, shifting the advantage toward those who move early. What once required years of effort can now be created through leverage instead of grind, making passive income accessible to anyone who understands the system. This 2-in-1 guide, offers a clear path to building income streams that grow beyond your time and effort. Start now and put yourself on the side of automated income that compounds forward.

Twenty years ago, Joel Salatin wrote You Can Farm, which has launched thousands of farm entrepreneurs around the world. With another 20 years of experience under his belt, bringing him to the half-century mark as a full-time farmer, he decided to build on that foundation with a sequel, a graduate-level curriculum. Everyone who reads (or listens to), and enjoys that previous work, will benefit from this additional information.

In this eloquent and persuasive book, Neil Postman examines the deep and broad effects of television culture on the manner in which we conduct our public affairs, and how "entertainment values" have corrupted the very way we think. As politics, news, religion, education, and commerce are given less and less expression in the form of the printed word, they are rapidly being reshaped to suit the requirements of television.

Bringing together fifty years of research into behavior change, The Science of Change explores Intentional Change Theory (ICT) and highlights how the model can be used to understand and support lasting change. In this book, Richard E. Boyatzis presents a unifying theory for lasting change with an examination of each phase and principle in this multi-level, fractal theory and provides examples of sustained, desired change at the individual, dyadic, team, organization, community, and country levels.

Millions of copies sold! The bestselling modern classic that sparked a worldwide conversation about the value of concentration—and the true costs of fractured attention. “I’m handing you the answer to the overwhelm you feel, and his name is Dr. Cal Newport.” —Mel Robbins, The Mel...

Do you ever feel like you're too busy, too stressed, or just too distracted to concentrate and get work done? In Unlimited Memory you'll learn how the world's best memory masters get themselves to concentrate at will, anytime they want. When you can easily focus and concentrate on the task at hand and store and recall useful information, you can easily double your productivity and eliminate wasted time, stress, and mistakes at work. In this book you'll find all the tools, strategies, and techniques you need to improve your memory.

Wall Street Journal bestseller “A welcome revelation.” --The Financial Times Award-winning Wharton Professor and Choiceology podcast host Katy Milkman has devoted her career to the study of behavior change. In this ground-breaking book, Milkman reveals a proven path that can take you from...

What skills do you need to succeed today? How can you make better choices? In today's fast world, it's important to have certain skills for success. With so much fake news and information everywhere, critical thinking and logic are crucial. These skills help us think well and make good decisions. They help us understand why things are how they are, figure out what influences them, and come up with ways to make things better. One of the reasons most of us fall short in thinking critically is that our educational system doesn't teach critical thinking.

Michael Jordan credits George Mumford with transforming his on-court leadership of the Bulls, helping Jordan lead the team to six NBA championships. Mumford also helped Kobe Bryant, Andrew Bynum, and Lamar Odom and countless other NBA players turn around their games. A widely respected public speaker and coach, Mumford is sharing his own story and the strategies that have made these athletes into stars in The Mindful Athlete: The Secret to Pure Performance.

He says that's his best offer. Is it? She says she agrees. Does she? The interview went great—or did it? He said he'd never do it again. But he did. Read this book and send your nonverbal intelligence soaring. Joe Navarro, a former FBI counterintelligence officer and a recognized expert on...

What if you could harness the power of AI to dominate digital and social media marketing—and turn it into real money and passive income? Welcome to AI-Powered Digital & Social Media Marketing 2026. This isn’t just another guide—it’s your blueprint to mastering the future of marketing. Inside, you’ll discover how to combine artificial intelligence, SEO, and the world’s biggest platforms to grow your brand, reach millions, and make money online like never before.

AI tools are everywhere. Clear guidance on what to build with them is not. Most people don’t fail with AI because they lack access, skill, or motivation. They fail because they never decide what deserves their focus. They keep learning and tweaking—while real progress stays just out of reach. If you’ve explored platforms, followed tutorials, and still asked yourself how you could monetize AI—it isn’t confusion. It’s a missing decision framework.

Unlock new levels of business success with AI Profit Multiplier, your guide to leveraging the power of AI apps and chatbots like ChatGPT and Claude. In this essential resource, you’ll discover how today’s most innovative digital entrepreneurs and business owners use AI to transform operations, increase productivity, and supercharge sales.

Setting down his thoughts on swordplay, on winning, and on spirituality, legendary swordsman Miyamoto Musashi intended this modest work as a guide for his immediate disciples and future generations of samurai. He had little idea he was penning a masterpiece that would be eagerly devoured by people in all walks of life centuries after his death.

AI for Business is a 30-day tactical framework designed to take you from "overwhelmed operator" to "strategic architect". Using the PROCESS Framework, you will systematically audit the chaos, pinpoint the 20 percent of tasks driving 80 percent of your drag, and engineer a machine that executes the boring work without you.

The Antidote is a series of journeys among people who share a single, surprising way of thinking about life. What they have in common is a hunch about human psychology: that it’s our constant effort to eliminate the negative that causes us to feel so anxious, insecure, and unhappy. And that there is an alternative "negative path" to happiness and success that involves embracing the things we spend our lives trying to avoid.

This book is the pocket guide I wish I had when I first became a general manager of a Mitsubishi dealership in New York. Honestly, I am not the brightest star in the sky and made every mistake anyone could’ve possibly made. The car business desperately needs better leadership skills, understanding of social media, inventory management, fixed operations, and so much more. There is no educational barrier to the entry into car business, and there are only a handful of universities offering a major in car dealership general management, such as Liberty and Keiser.

Sun Tzu's Art of War for Women helps women find the peaceful path to success through strategies made famous in the ancient Chinese text, The Art of War. Female wisdom, or common sense, is about avoiding needless confrontation, conserving energy for the things that matter, and seeking an outcome in which everyone wins. And for women, as for Sun Tzu, success doesn't come simply from knowing what to do, but from knowing who you are.