Science Business

From terror attacks to the War on Terror, bursting real-estate bubbles to crystal meth epidemics, sexual predators to poisonous toys from China, our list of fears seems to be exploding. And yet, we are the safest and healthiest humans in history. Irrational fear is running amok, and often with tragic results. In the months after 9/11, when people decided to drive instead of fly - believing they were avoiding risk - road deaths rose by 1,595. Those lives were lost to fear.

Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into the near future.

“Essential reading” – Forbes From the New York Times bestselling author of The New Great Depression and Currency Wars, a telling prediction for how AI will endanger global economic markets and security In November 2022, OpenAI released GPT-4 in a chatbot form to the public. In just two...

Despite AI’s power to innovate daily life and revolutionize organizations, public trust in AI is low. For companies to take full advantage of AI, it is vital that they adopt and communicate a responsible approach in order to build consumer, employee and investor confidence. Governing the Machine provides business leaders with a practical and flexible framework for building comprehensive and robust AI governance. It empowers organizations to reap the benefits, while ensuring that AI is trustworthy, sustainable and a source of opportunity and profit rather than liability and harm.

"This colorful page-turner puts artificial intelligence into a human perspective. Through the lives of Geoff Hinton and other major players, Metz explains this transformative technology and makes the quest thrilling." —Walter Isaacson, author of The Code Breaker Recipient of starred reviews in...

Drawing on the wisdom of ancestors, learned firsthand from years spent with the planet's remaining hunter-gatherers, this book shows us a path to enduring health grounded in the principles of evolutionary biology. The Wildfit Way offers a refreshing take on achieving health that breaks away from...

Nobody performs better under pressure. Regardless of the task, pressure ruthlessly diminishes our judgment, decision-making, attention, dexterity, and performance in every professional and personal arena. In Performing Under Pressure, Drs. Hendrie Weisinger and J.P. Pawliw-Fry introduce us to...

The powerful ways the metals we need to fuel technology and energy are spawning environmental havoc, political upheaval, and rising violence — and how we can do better. An Australian millionaire’s plan to mine the ocean floor. Nigerian garbage pickers risking their lives to salvage e-waste...

Discover how ChatGPT and AI can give you the edge in both your personal and professional life. This new book combines the insights and strategies from two bestselling guides into one comprehensive resource, making it easier than ever to unlock the full potential of AI in your life and work.

"Vaclav Smil is my favorite author."—Bill Gates An indispensable analysis of how the world really produces and consumes its food—and a scientist's exploration of how we can successfully feed a growing population without killing the planet We have never had to feed as many people as we do...

In Your AI Survival Guide, Sol Rashidi delivers an insightful and practical discussion of how to deploy artificial intelligence in your company. Having helped IBM launch Watson in 2011, Sol has firsthand knowledge of the ups, downs, and change management intricacies that can help you with a successful deployment beyond all the AI hype. She walks you through various frameworks for how to establish your AI strategy, pick your use cases, prepare your non-technology teams, and overcome the most common obstacles standing in the way of successfully implementing AI in your business.

Escaping the Housing Trap is the must-have resource for everyone with a stake in the future of housing in America-and that means everyone. Listeners will find discussions of housing as an investment and how the country's neighborhoods are being transformed by the introduction of large amounts of investment; explorations of housing as shelter, including discussions of zoning policy and NIMBYism; and a comprehensive overview of the Strong Towns approach to solving the American housing crisis.

"Este libro pertenece a “Cartas de un estoico”, también conocido como “Cartas a Lucilio”, la cual es una colección de cartas y notas que el famoso filósofo Romano, Séneca, envió a su amigo Lucilio para dar sus primeros pasos en el camino del estoicismo. Con estas cartas Séneca buscaba ayudar a su apreciado amigo a controlar sus emociones, ser más disciplinado y, en el proceso, aprender a vivir mejor."

NEW YORK TIMES BESTSELLER A former Wall Street quant sounds the alarm on Big Data and the mathematical models that threaten to rip apart our social fabric—with a new afterword “A manual for the twenty-first-century citizen . . . relevant and urgent.”—Financial Times ...

Tracy Kidder's "riveting" (Washington Post) story of one company's efforts to bring a new microcomputer to market won both the Pulitzer Prize and the National Book Award and has become essential reading for understanding the history of the American tech industry. Computers have changed since...

NATIONAL BESTSELLER A riveting, adrenaline-fueled tour of a vast, lawless, and rampantly criminal world that few have ever seen: the high seas. There are few remaining frontiers on our planet. But perhaps the wildest, and least understood, are the world's oceans: too big to police, and under...

Average schools don't inspire greatness - and greatness is what our world needs if we are going to produce world-changing learners. In Culturize, author and education leader Jimmy Casas shares insights into what it takes to cultivate a community of learners who embody the innately human traits our world desperately needs, such as kindness, honesty, and compassion. His stories reveal how these "soft skills" can be honed while meeting and exceeding academic standards of 21st-century learning.

Most productivity advice asks one thing: do more. Productive Without Collapse asks a different question: how do you do the right work and still have the energy to enjoy the life that work is meant to buy? Drawing on neuroscience, sleep science, behavioral psychology, and real-world case studies, this book replaces myths of hustle with a durable architecture for performance. You’ll discover why willpower fails, how ultradian rhythms shape your best thinking, and why rest is not indulgence — it’s infrastructure.

NEW YORK TIMES BESTSELLER From the author of Salt Sugar Fat comes a “gripping” (The Wall Street Journal) exposé of how the processed food industry exploits our evolutionary instincts, the emotions we associate with food, and legal loopholes in their pursuit of profit over public health...

NEW YORK TIMES BESTSELLER Award-winning actor Alan Alda tells the fascinating story of his quest to learn how to communicate better, and to teach others to do the same. With his trademark humor and candor, he explores how to develop empathy as the key factor. “Invaluable.”—Deborah...