Science Category

Category Creation is the first and only audiobook on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing and, more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There's no better strategy that results in faster growth and higher valuations for the company on top.

Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader.  

Superstorms, hurricanes, typhoons, and spiraling freak weather: the fallout of global warming is a real-life natural thriller, as captured in Porter Fox’s urgent and stunning story of chasing the world’s most devastating storms. Here is the story of the largest storms on earth and how those...

Perhaps the most important book in philosophy after the Allegory of the Cave. Incomparable logic and findings about the things that matter in life with a clear succinct prose touch.

Race is one of the most elusive phenomena of social life. While we generally know it when we see it, it's not an easy concept to define. Social science literature has argued that race is a Western concept that emerged with the birth of modern imperialism, whether in the 16th century or the 18th century. This book points out that there is a disjuncture between the way race is conceptualized in the social sciences and in recent natural science literature. In the view of some proponents of natural-scientific perspectives, race has a biological - and not just a purely social-dimension. 

إنسانولوجي هو حديثٌ شيق بين إنسان الحاضر وإنسان الماضي عن الماضي والحاضر والمستقبل..عن العلم والدّين..عن النسبية وقوانين نيوتن وعلاقتها بحياتنا اليومية..عن...

Learn some amazing truths about sports, science, history, and more with this interactive trivia book asking you to spot the lie—perfect for a personal challenge or group game night! Was Cleopatra the last Egyptian pharaoh? Can you really make diamonds out of tequila? Is the platypus actually...

Mushroom picking is an incredible hobby. You’re out in the open, enjoying nature and the fresh air, and you’re bringing home something that will have a fantastic impact on your health. Don’t let the fear of the unknown stop you - if you follow the rules closely and always play it safe, you’re in no danger whatsoever. Mushrooms are just like every other type of life on Earth - there are good guys and there are bad guys. All you need to know is how to tell one from the other. And that’s precisely what this guide will help you to do.

In 1973, Martin Cooper invented the cell phone. How? He started with a problem (the Chicago police needed an alternative to bulky two-way radios). He synchronized the magic triangle (product, company, and category design). He executed a lightning strike (a publicized call to his top competitor). And he won the category.