Science Research

In Body By Science, bodybuilding powerhouse John Little teams up with fitness medicine expert Dr. Doug McGuff to present a scientifically proven formula for maximizing muscle development in just twelve minutes a week. Backed by rigorous research, the authors prescribe a weekly high-intensity program for increasing strength, revving metabolism, and building muscle for a total fitness experience.

How do master storytellers compel us? There have been many attempts to understand what makes a good story, but few have used a scientific approach. In The Science of Storytelling, Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can tell better stories, revealing, among other things, how storytellers - and also our brains - create worlds by being attuned to moments of unexpected change.

Author Mick West shares over a decade's worth of knowledge and experience investigating and debunking false conspiracy theories through his forum, MetaBunk.org, and sets forth a practical guide to helping friends and loved ones recognize these theories for what they really are. West puts his debunking techniques and best practices to the test with four of the most popular false conspiracy theories today (chemtrails, 9/11 controlled demolition, false flags, and flat Earth) - providing road maps to help you to understand your friend and help them escape the rabbit hole.

In this no-nonsense guide, primary reading expert and classroom teacher Lindsay Kemeny shares seven ways K-3 teachers can modify what they are currently doing to transform their reading instruction.

Is cosleeping safe? How important is breastfeeding? Are food allergies preventable? Should we be worried about the aluminum in vaccines? Searching for answers to these tough parenting questions can yield a deluge of conflicting advice. In this revised and expanded edition of The Science of Mom, Alice Callahan, a science writer whose work appears in the New York Times and the Washington Post, recognizes that families must make their own decisions and gives parents the tools to evaluate the evidence for themselves.

For fans of determined plus-sized heroines and cinnamon-roll bear shifters, A Polar Expedition is the first standalone novella in the Shades of Sanctuary series, where the vibes are cozy, the heat is high, and the mates are monstrous. Grab a cup of tea and snuggle in because while the burn might be slow, the HEA is only a few hours away!

The Researcher's Bible provides a short introduction to the major concepts and approaches used in the social sciences, especially in sociology, anthropology, leisure, recreation, and tourism. It is an ideal supplement to a more detailed text on research methods and a guide to choose which research methods to use in a study. It also provides an explanation of different options for company owners and managers of organizations, who might want to do research or hire a research company to conduct a study for them.

For thousands of years those of Ra have sought to teach the Law of One to seekers of truth on Earth who wished to learn of the unity or oneness of all things. This basic law of all creation is buried deep within each of our hearts because we really are one in love and in light, the building blocks of the universe. We are all manifestations of the one infinite creator. We are the creator. We are not learning this law for the first time but are remembering it yet again as all mystics have taught throughout Earth’s history.

At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys­functional culture of infighting, backstabbing, and excuses.

What science has gotten so shamefully wrong about women, and the fight, by both female and male scientists, to rewrite what we thought we knew For hundreds of years it was common sense: women were the inferior sex. Their bodies were weaker, their minds feebler, their role subservient. No less a...

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.

Bob Lazar was a brilliant young physicist that found himself employed at a top-secret facility in the middle of the desert outside Las Vegas. Under the watchful eye of the government elite, he is tasked with understanding an exotic propulsion system being used by an advanced aerospace vehicle he is told came from outer space. The stressful work and long, odd hours start to wear on Bob and he becomes concerned for his safety. He tells his wife and a couple close friends about what he's doing in the desert, and his employers find out and are furious.

As a scientist, you are a professional writer: your career is built on successful proposals and papers. Success isn't defined by getting papers into print, but by getting them into the reader's consciousness. Writing Science is built upon the idea that successful science writing tells a story. It uses that insight to discuss how to write more effectively.

In July 1995, San Jose Mercury-News reporter Gary Webb found the Big One - the blockbuster story every journalist secretly dreams about - without even looking for it. A simple phone call concerning an unexceptional pending drug trial turned into a massive conspiracy involving the Nicaraguan Contra rebels, L.A. and Bay Area crack cocaine dealers, and the Central Intelligence Agency.