Science Research

Condensing the most important topics in all of clinical research in an easy-to-understand presentation. The 20 percent of what you need to know in order to be 80 percent proficient! The authors who have operated various levels of businesses in the clinical research industry since 2005 believe that more practical information pertaining to clinical research needs to be accessible to individuals who are new to the industry or are curious about entering the rewarding world of clinical trials.

If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.

Sandy Glass, a charismatic publicity-seeking oncologist, and Marion Mendelssohn, a pure, exacting scientist, are codirectors of a lab at the Philpott Institute dedicated to cancer research and desperately in need of a grant. Both mentors and supervisors of their young postdoctoral proteges, Glass and Mendelssohn demand dedication and obedience in a competitive environment where funding is scarce and results elusive.

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.

Rule One: Travel can only occur to a point within your lifetime. Rule Two: You can only travel for ninety seconds. Rule Three: You can only observe. The rules cannot be broken. In this riveting science fiction novel from acclaimed author Philip Fracassi, a scientist has unlocked the mysteries...

If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.

This eye-opening book offers a "clear and captivating" (Dr. Kris Verburgh​)scientific deep dive into how plants and animals have already unlocked the secrets to immortality–and the lessons they hold for us all. Recent advances in medicine and technology have expanded our understanding of...

A famed political scientist's classic argument for a more cooperative world We assume that, in a world ruled by natural selection, selfishness pays. So why cooperate? In The Evolution of Cooperation, political scientist Robert Axelrod seeks to answer this question. In 1980, he organized the...

This revolutionary guide to real change introduces microsteps—tiny, science-backed changes that will help you get your life back on track. ​Live the life you want, not the life you settle for. Helping people build healthy new habits that improve their lives is more important than ever...

A long life in a healthy, vigorous, youthful body has always been one of humanity's greatest dreams. Recent progress in genetic manipulations and calorie-restricted diets in laboratory animals hold forth the promise that someday science will enable us to exert total control over our own biological aging.

Take a fascinating deep dive into the dark world of forensic science as experts team up to solve the identity of an unknown woman by exploring the rapidly evolving techniques being used to break the most notorious cold cases. Fans of true crime shows like CSI, NCIS, Criminal Minds, and Law and...

In a ranch south of Texas, the man known as The Executioner dumps 500 body parts in metal barrels. In Brazil's biggest city, a mysterious prisoner orders hit men to gun down 41 police officers and prison guards in two days. In Southern Mexico a meth maker is venerated as a saint while enforcing Old Testament justice on his enemies. A new kind of criminal kingpin has arisen: part CEO, part terrorist, and part rock star, unleashing guerrilla attacks, strong-arming governments, and taking over much of the world's trade in narcotics, guns, and humans.

Readability, aesthetics, and argumentation are intertwined. Ryan McCarl shows how litigation documents that are easier and more pleasant to read are more likely to persuade judges and other busy readers. The book also discusses parts of legal writing that many guides overlook, including sentence mechanics, writing technology, and typography.

For decades, Sherry Turkle has shown how we remake ourselves in the mirror of our machines. Here, she illuminates our present search for authentic connection in a time of uncharted challenges. Growing up in postwar Brooklyn, Turkle searched for clues to her identity in a house filled with mysteries. She mastered the codes that governed her mother's secretive life. She learned never to ask about her absent scientist father—and never to use his name, her name. Before empathy became a way to find connection, it was her strategy for survival.

For fans of determined plus-sized heroines and cinnamon-roll bear shifters, A Polar Expedition is the first standalone novella in the Shades of Sanctuary series, where the vibes are cozy, the heat is high, and the mates are monstrous. Grab a cup of tea and snuggle in because while the burn might be slow, the HEA is only a few hours away!

Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

According to a poll from the American Psychological Association more than a quarter of U.S. adults say they’re so stressed they can’t function. But it’s not just adults. Teenagers and children are also experiencing the negative effects of stress. Blending brain science, biblical truth, and best practices, Stress Less provides hope and healing. From his PhD research, pastor Charles Stone presents nine actionable insights for those battling stress or who have friends or family with fear and anxiety.

Engaging users is essential to every area of online business... Discover everything you need to know to make sure that happens. Are you considering a career in UX design? Or maybe you collaborate with UX designers and don’t fully understand what it is they do…It’s a field that flummoxes many people because it’s such a fast-growing industry, and if you have no background in design, it can seem like an intimidating field to break into.

An audacious street rat, Pax scrambles to develop powerful and forbidden magic before his enemies can capture and ruin him. A monstrous beast, capable of shattering the city's defenses, is coming. Panic ensues, and the capital mobilizes for war, pushing Pax's strategic abilities to their limits. With time running out, the corrupt ruling families of the Astan Empire will stop at nothing to track down and extinguish any hint of rebellion. Pax races to strengthen his crew and navigate new alliances as the stakes skyrocket.

What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots. Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer.