Self Advertising

“A quick-witted, wry sendup of the advertising industry and corporate culture…A clear-eyed, sympathetic story about complex family ties and the possibility of healing” (The Washington Post). Finbar Dolan is lost and lonely. Except he doesn’t know it. Despite escaping his blue-collar...

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest of business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.

When Amazon introduced the Kindle, it changed the publishing world, and the gates came crumbling down for millions of people who had stories to tell. Now, self-publishing supports thousands of authors who have cracked the marketing code. What do they know that you don’t? Short answer: marketing and promotion. The best part of marketing and promotion is you don’t need to have a ton of money or time to make it work.

Part memoir, part manifesto, this is the story of a woman determined to go deep inside a business she was raised to hate, so she could save the world – and herself – through advertising. What could possibly go wrong? As a high-level advertising creative director for 14 years, Lu Chekowsky...

Self-Publishing Secrets is based on a workshop series and talks I have been conducting on self-publishing.

Prescription for Advertising is created specifically for the business owner or manager who needs to advertise but really doesn't know how to make it happen. It's a comprehensive guide to the complete world of advertising.

The Natural Advantages of Women explains why women do what they do, exploring female traits like emotion, passion, intuition, and nurturing.

Learn the 25 keys to building brand awareness, understanding the secrets of advertising and pricing strategies, and integrating the four P's of marketing. This program is part of The New York Times Pocket MBA Series.

Are you, like all of us, looking for the truth about your life? For direction, purpose, and momentum? Perhaps the answers you seek are just one word away.... Questions: Directions to Who You Are contains 52 thought-provoking reflections, each inspired by just one word. Open your heart and mind to these words, and embark on the journey of a lifetime.

Whether you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales you need to understand how to get into the mind and heart of your customers and cause them to take action to buy your product or service, or else you will simply not make sales. You will discover how to use storytelling for your marketing, how to employ time-tested copywriting formulas, and how to write copy for the platform you are advertising on.