Small Business Development

Let’s face it. Today’s users are impulsive and easily distracted. They don’t have the time (or patience) to try and figure things out by themselves. They expect the product to be intuitive, easy, and fast. What’s more, they want more than they paid (or didn’t pay) for, and they want it now.

7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.

Every iconic tech company was once a startup. And while these companies like to paint an origin story full of surefooted confidence, the truth is usually something different: the early life of most startups is pure chaos. This chaos comes from the vastly different motivations and incentives between those with the vision and those with the money. From fundraising paranoia to boardroom coups, Zalman and Neumann train their inimitable voices on the gulf between what founders and investors promise to do and what they end up actually doing.

The AI revolution is here. Will you adapt or be left behind? Artificial intelligence is redefining the future of work, reshaping how we build careers, and creating new opportunities in the AI economy. While many stand still, the early movers are seizing the opportunity of the biggest transformation in centuries. The Great Shift cuts through the hype to deliver a practical blueprint for thriving in an era defined by AI, automation, and digital transformation.

Organizational Muscle is a business operating system developed to organize knowledge and leverage activity to its maximum value. It’s all the stuff needed to build, grow, and improve a thriving organization that endures for the long haul! This system offers owners, leaders, and entrepreneurs the freedom to enjoy their lives, employees, and businesses.

The youngest of her parents’ combined 21 children, Sarah Frey grew up on a struggling farm in southern Illinois, often having to grow, catch, or hunt her own dinner alongside her brothers. She spent much of her early childhood dreaming of running away to the big city - or really anywhere with central heating. At 15, she moved out of her family home and started her own fresh produce delivery business with nothing more than an old pickup truck. Two years later, when the family farm faced inevitable foreclosure, Frey gave up on her dreams of escape and took over the farm.

10 Strategies Inspired by Elon Musk: Unlock Potential with First-Principles Thinking and Relentless Focus. Are you ready to think bigger, act bolder, and transform your life or business? Look no further than this groundbreaking guide inspired by one of the most innovative minds of our time: Elon Musk. Written for entrepreneurs, self-improvement enthusiasts, and anyone striving to achieve extraordinary results, this book reveals the 10 game-changing strategies that drive Musk's success.

“İçindeki Devi Uyandır” hayatta şu ana kadar edinmiş olduğunuz bütün bakış açılarınızın niteliğini geliştirme yönünde adım adım ilerleyen devrimsel bir programdır: kişisel veya ticari, fiziksel ya da duygusal. Bu kitap, hayatlarında bir fark yaratmak isteyen insanlardan oluşan okuyucu kitlesine ulaşmayı hedeflemektedir.

Think about your five closest friends. Are they happy? Do they live their lives with purpose? Do you? We put on a fake front for what we want people to see and think about us, but the reality is most people aren’t happy. We’re lost. We settle. We aren’t happy with where we are. You can’t be happy if you don’t know your purpose. It’s not possible. You want more but you don’t even know where to start. You know there is more out there. You see others having success and you want it, too; there is nothing wrong with that. You just need help finding your purpose.

Following his near-death experience, one simple shift in awareness tripled David Neagle's wages - his annual income then became his monthly income.... The Millions Within documents David's journey from high-school dropout to multi-millionaire entrepreneur. And, while David's rise to financial freedom began as a dockworker, his dedication to learning and applying the universal laws were at work behind his unlikely success.

Avoiding the Continuous Appearance Trap: 12 Questions to Understand What’s Truly Underneath Your Culture is a transformational book that weaves together the stories of two companies that, on the surface, appear to be quite similar. Underneath, however, they couldn’t be more different.

The Fieldbook is an intensely pragmatic guide. It shows how to create an organization of learners where memories are brought to life, where collaboration is the lifeblood of every endeavor, and where the tough questions are fearlessly asked. The stories here show that companies, businesses, schools, agencies, and even communities can undo their “learning issues” and achieve superior performance. If ever a work gave meaning to the phrase hands-on, this is it.

In The Multi-Hyphen Life award-winning British author-podcaster Emma Gannon explains that it doesn't matter if you're a part-time PA with a blog, or an accountant who runs an online store in the evenings—whatever your ratio, whatever your mixture, we can all channel our own entrepreneurial spirit to live more fulfilled and financially healthy lives.

In 1962, Stephanie 'Steve' Shirley created a software company when the concept of software barely existed. Freelance Programmers employed women to work on complex projects such as Concorde's black box recorder from the comfort of their own homes. Shirley empowered a generation of women in technology, giving them unheard of freedom to choose their own hours and manage their own workloads. The business thrived, and Shirley gradually transferred ownership to her staff, creating 70 millionaires in the process.

In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.

What happens when you consciously chart a course for your life, a course guided by your ethics and values? What happens when you truly recognize and embrace community? So often business books tell us about how to earn more, how to make our businesses more remunerative, and how to become more influential. Seldom do they address the small business and its impact on the life of its owners and those they employ. There are almost 30 million small businesses in the United States, employing over 56 million people or 57 percent of people who work in the private sector.

Business strategist, entrepreneur, #1 podcaster and global speaker Lisa Johnson is here to guide you through the world of passive income. No complicated plans or tech troubles; just a simple step-by-step approach using Lisa's simple system to earning money either as a side hustle or as your main business, without ever trading time for money.

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them

Are you struggling to grow your online presence as a writer, coach, or speaker? Do you want to attract more leads and boost your sales? Look no further! "Build Your Audience" is your ultimate guide to mastering the art of audience growth in just 60 days. In this fourth installment of the Your Message Matters Series, you'll discover proven strategies to build a loyal following and establish your brand online. Whether you're just starting or looking to scale, this book offers actionable insights tailored to your needs.

Twice a year in the heart of Silicon Valley, a small investment firm called Y Combinator selects an elite group of young entrepreneurs from around the world for three months of intense work and instruction. Their brand-new two- or three-person start-ups are given a seemingly impossible challenge: to turn a raw idea into a viable business, fast.