Small Leadership

Here are really two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the entire text of Samuel B. Griffith's popular translation of The Art of War. Within, McNeilly explains how to gain market share without inciting competitive retaliation, how to attack a competitor's weak points, and how to maximize the power of market information for competitive advantage.

Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.

In late 2014, internationally acclaimed blogger and podcaster Chris Ducker coined the term “Youpreneur” to describe the rise of the personal brand entrepreneur, a new business model that very few people saw coming. Since then, the Youpreneur has risen to the top across sectors. A Youpreneur transcends the old rules of business and builds a sustainable business from the foundation of their experience, interests, and personality - their personal brand. Youpreneurs draw an engaged, loyal audience even as they pursue varying, changing interests.

La verdad es que...la mayoría de los nuevos jefes luchan por mantener a su equipo receptivo y motivado. A menudo, los nuevos gerentes pueden tener problemas para adoptar su rol de liderazgo. Tal vez has trabajado para un acosador alguna vez, y no quieres ser el "chico malo". Te gustaría que tus empleados te miraran con admiración y no con "fastidio".

After 15 years stuck behind a desk in the software industry, Bob Clagett walked away from a well-paying, stable job to make the things he was interested in and show the world how to make them, too. His company, I Like to Make Stuff, started as a hobby but quickly grew into a passion project. In "Making Time", Bob recounts his history and build-up to becoming a full-time content creator, and shares his process, experiences, and mistakes from his first two years of self-employment.

How did Apple rebound from a decade-long slump? By creating a product, the iPod, that transformed not just the company, but the entire music industry. How did Whole Foods turn itself into a supermarket empire? By challenging the sacred cows of the food business. And how did Dove differentiate its line of beauty products? By creating the concept of "real beauty". In Big Think Strategy, Bernd Schmitt shows you how to "think big" by sourcing and implementing bold ideas that change markets.

Church Revitalization guides current and future leaders through the often-complex process of bringing a church to a place of vibrancy. This book demonstrates how the overarching goal of seeing people come to faith in Christ and develop into Christlikeness can—and must—inform the most foundational to the most fleeting aspects of revitalizing a struggling church.

The Lean Entrepreneur moves us beyond this myth. It combines powerful customer insight, rapid experimentation, and easily actionable data from the Lean Startup methodology to empower individuals, companies, and entire teams to evolve their vision, solve problems, and create value at the speed of the Internet. Anyone can be visionary.

Suresh Iyengar is a profitability coach who collaborates with CEOs, entrepreneurs, executives, and business owners to uncover hidden profits and create new wealth from private profitability coaching. After spending nearly two decades in multimillion-dollar companies, Suresh knows exactly what drives business growth, profits, and sales–and it’s not abstract ideas. It’s how you craft your detailed plan and carry it out, quickly building loyal fans for your goods and services.

The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia's former lead strategist for consumer marketing, and advisor to such iconic brands as Seventh Generation and Burton Snowboards, Craig Wilson outlines game-changing insights for providers of any product or service who desire fiercely loyal behavior.

This is a book about work choices and life choices, and the critical points, or defining moments, at which the two become one. A refreshing antidote to traditional feel-good, inspirational business ethics, it examines the right-versus-right conflicts that every business manager faces and presents an unorthodox yet practical way for you to think about and resolve them.

Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional. Founded in a Copenhagen loft by three 30-something friends looking to break free from corporate doldrums, Zendesk Inc. became one of the hottest enterprise software companies, rapidly growing with customers in 150 countries. But its success was anything but predestined.

The government and all of its respective agencies are in a war to spend more and more money. With policies like “use it or lose it” and our military industrial complex, it’s no wonder why we’ve have been on a spending tear since World War II. To make matters more attractive to small businesses (as defined by Small Business Administration rules), the United States is consistently spending huge sums of money with new suppliers.

If you’re an innovator or entrepreneur, you challenge precedent and disrupt the status quo. You trust that the result is worth the struggle and embrace change because it could equal progress. You have blind faith. You know that success isn’t reserved for the superstars, but you remain humble because failure is always a possibility This journey of entrepreneurship and innovation shouldn’t be a solo trip. If you’re missing something, struggling to begin, or have reached a plateau, fellow entrepreneur and innovator Bob Moesta knows your next steps because he’s been there himself.

Richard Branson, one of the world's most famous and admired business leaders, argues that it's time to turn capitalism upside down - to shift our values from an exclusive focus on profit to also caring for people, communities, and the planet as he writes: "People often associate me with challenges, with trying to break records while sailing the Atlantic or flying in a jet stream in a balloon or going into space with Virgin Galactic. But this audiobook isn't just about fun and adventure and exceeding one's wildest dreams."

Forget everything you've learned about creating new businesses. Forget market research. Forget customer interviews. Forget everything business schools teach. Forget about "finding pains in the market", or gaining user empathy, or validating hypotheses.

Martial arts business owners! In Martial Arts School Staff and Leadership Team Training, I'm revealing my entire system for recruiting, selecting, and training staff and leadership teams for martial arts school owners. Any style! Any system! Any school! You can easily adapt and use this system for training and developing your own staff and leadership team. And not only will you find out how to train them—you'll learn how to train them right so you keep your program quality high!

Negotiation has always been at the heart of solving problems at work. Yet today, when people in organizations are asked to do more with less, be responsive 24/7, and manage in rapidly changing environments, negotiation is more essential than ever. What has been missed in much of the literature of the past 30 years is that negotiations in organizations always take place within a context - of organizational culture, of prior negotiations, of power relationships - that dictates which issues are negotiable and by whom.

Daring to Compete offers real-world strategies to accelerate the growth of your business and secure your place as a market leader. This expert guide is the result of years of comprehensive research and experience from global professional services organization EY, originator of the celebrated "Entrepreneur of the Year" program. Employing its worldwide reach and extensive network of successful entrepreneurs, EY has developed a model of sustainable business development - "The 7 Drivers of Growth."

Yes, you are ready to become the next online star. This is an audiobook for kick-ass women who want fame, fortune, and success and don't take no for an answer. You will get amazing results if you implement the only thing that is stopping you from putting yourself out there. Time is over for the polished version of you. Now, it's time to step it up a notch and make money just by being you. Let the world see you and get inspired by the things you do. You are amazing, but you need a little push in the right direction. You will get that in this audiobook.