Social Business

This audiobook dives into the core principles and secrets toward mastering marketing and advertising skills on Instagram, Facebook, YouTube, Twitter, and Pinterest to scale your audience to levels you did not think were possible. Social media has the power to reach the world, and if you do it right, you will have an unlimited customer base by following the steps in this audiobook.

Is there a hidden part of you that no one else sees? Do you have a vivid inner world of thoughts and emotions that your peers and loved ones can't seem to access? Have you ever been told you're too quiet, shy, boring, or awkward? Are your habits and comfort zones questioned by a society that doesn't seem to get you? If so, you might be an introvert. On behalf of those who have long been misunderstood, rejected, or ignored, fellow introvert Jenn Granneman writes a compassionate vindication.

Psychologists and neuroscientists struggle with how best to interpret human motivation and decision making. The assumption is that below a mental "surface" of conscious awareness lies a deep and complex set of inner beliefs, values, and desires that govern our thoughts, ideas, and actions, and that to know this depth is to know ourselves. In this profoundly original book, behavioral scientist Nick Chater contends just the opposite: Rather than being the plaything of unconscious currents, the brain generates behaviors in the moment based entirely on our past experiences.

Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what...

Start-Up Nation addresses the trillion dollar question: How is it that Israel - a country of 7.1 million, only 60 years old, surrounded by enemies, in a constant state of war since its founding, with no natural resources - produces more start-up companies than large, peaceful, and stable nations like Japan, China, India, Korea, Canada, and the UK?

Traditional Eastern wisdom and real-life business experience come together in this brief and practical guide, which offers a step-by-step plan that will help readers adopt a more successful way of working and living. Karmic Management is a little book with a revolutionary message. It turns traditional business mentality on its head by stating simply that helping others become successful - suppliers, customers, even competitors - is the real key to success in life as well as in business.

It’s difficult to be an effective speaker when you’re not used to speaking in front of a crowd. It’s even more difficult to influence a crowd when you have raging anxiety inside of you. Being able to influence an audience sounds like a difficult task. Without the proper training and the right guide, it’s impossible to take control of the audience’s attention. Luckily for you, this guide on How Highly Effective People Speak is a true game-changer! This book will teach you all the essentials towards becoming a highly effective speaker and will help you enhance your powers of persuasion!

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.

People - friends, family members, work colleagues, salespeople - lie to us all the time. Daily, hourly, constantly. None of us is immune, and all of us are victims. According to studies by several different researchers, most of us encounter nearly 200 lies a day. Now there’s something we can do about it. Liespotting links three disciplines - facial recognition training, interrogation training, and a comprehensive survey of research in the field - into a specialized body of information developed specifically to help business leaders detect deception....

Soft skills are the personal qualities that make you a great communicator, problem solver, and leader on the job—and in your personal life. Soft Skills For Dummies helps you hone in on the traits you already have—or fine tune the ones that may need some extra attention—to market yourself as a workplace leader who's in touch with what today's employers are looking for: people who can lead and inspire through interpersonal communication, cultural awareness, time management, teamwork, critical thinking, and problem solving.

Power. It corrupts the best and attracts the worst. Its allure is loved and despised. It brings more pain and less happiness. And yet, men chase it like wild animals. We cannot help ourselves. But not only can we not help ourselves, we are nothing without it. Welcome to Earth, where women are born with value and men are born without it. Us men need to find our value. Women must preserve their deteriorating value, and men must accumulate it. We find it by earning, then providing. Our output is what defines us. And our level of output originates from the personal power we hold.

This step-by-step guide to mastering LinkedIn will teach you how to optimize your LinkedIn profile, make high-quality connections, and create compelling content, with 60 LinkedIn lessons that are short enough to understand, and implement in 15 minutes or less. If you complete one each day, within 60 days, you’ll fully master LinkedIn. If you’re looking to find a new job, your LinkedIn profile will attract the best employers. If you’re recruiting, you’ll find and connect with top talent. And if you’re growing a business, you’ll attract your ideal customer to you.

Most of us are quite relaxed and confident when we're with our friends and family. We can tell a story or even tell a joke. But put us on a platform and we can feel very different. When we speak to an audience, we often put on a public mask; and use a different voice. Why can't we seem to be ourselves when we give a talk? In this audiobook, we will look at all aspects of spoken communication, from structure right through to delivery. We will learn how to have a conversation with our audience - to be ourselves - so that we connect with them every time we speak.

Communicating with Mastery provides listeners with a rich treasure trove of frameworks and tools for leadership communication as developed and taught over the past decade at Stanford's Graduate School of Business. Designed for the business leader on the go, it provides you quick access to helpful approaches to vexing communication problems leaders face today in speaking and writing to various audiences.

In this book, you'll discover how Napoleon Bonaparte mastered the use of the pregnant pause to grab attention, how Lady Margaret Thatcher punctuated her most serious speeches with the use of subtle props, how Ronald Reagan could win even the most hostile crowd with carefully timed wit, and much, much more. Whether you're addressing a small nation or a large staff meeting, you'll want to master the tips and tricks in Speak Like Churchill, Stand Like Lincoln.

En este libro el doctor Hawkins nos describe los estados emocionales del ser humano y explica el camino de ascenso desde la depresión y la ira hasta los estados de paz y alegría. Es el trabajo lúicido y genial de un hombre que ha sabido aunar la ciencia, era médico psiquiatra, con la conciencia, realizando una síntesis única que resulta muy aclaratoria para quienes entender el camino del desarrollo humano y el crecimiento personal. El doctor Hawkins es un hombre muy respetado en los círculos especializados y su trabajo recibió elogios de Madre Teresa de Calcuta.

Modern life throws endless choices and challenges your way. Without strong critical thinking skills, it’s easy to feel overwhelmed, make poor decisions, or miss opportunities. That’s why this book gives you a simple, step-by-step system to boost your mental clarity, starting with just 10 minutes a day. Whether you’re a professional, student, entrepreneur, or someone seeking better outcomes, this audiobook equips you with a practical skillset you can use for life.

In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream.

Average schools don't inspire greatness - and greatness is what our world needs if we are going to produce world-changing learners. In Culturize, author and education leader Jimmy Casas shares insights into what it takes to cultivate a community of learners who embody the innately human traits our world desperately needs, such as kindness, honesty, and compassion. His stories reveal how these "soft skills" can be honed while meeting and exceeding academic standards of 21st-century learning.

Filled with logical yet counterintuitive answers to ordinary and extraordinary problems - whether it be buying a new home or pivoting a failing business model - Mudd's HEAD (High Efficiency Analytic Decision-making) methodology provides listeners with a battle-tested set of guiding principles that promise to bring order to even the most chaotic problems, all in five practical steps.