Social Business

Social Engineering: The Art of Human Hacking does its part to prepare you against nefarious hackers. Now you can do your part by putting to good use the critical information this audiobook provides.

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of "Crush It!" and "The Thank You Economy" with a fresh spin, "Jab, Jab, Jab, Right Hook" is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"—their next sale or campaign that's going to knock out the competition.

Rompe la barrera del no es un manual de negociación imprescindible desarrollado y perfeccionado a lo largo de la extraordinaria carrera de Chris Voss como negociador en secuestros con rehenes y como reconocido profesor en las escuelas de negocio más prestigiosas del mundo.

In this New York Times bestseller, a young and successful entrepreneur makes the case that politics has no place in business, and sets out a new vision for the future of American capitalism. There’s a new invisible force at work in our economic and cultural lives. It affects every...

Speak your mind effectively! The best, most direct way to convey your intelligence, expertise, professionalism, and personality to other people is through talking to them. But most people have no idea what they sound like. And even if they do, they don’t think they can change it. It’s the Way You Say It is a thorough, nuts-and-bolts guide to becoming aware and taking control of how you communicate with others. Dr. Carol Fleming provides detailed advice and scores of exercises.

Ao longo de oito décadas, este livro se tornou a referência quando o assunto é o desenvolvimento das relações humanas, das habilidades sociais e da comunicação eficiente. Partindo do princípio de que é preciso se interessar genuinamente por aqueles com quem interagimos, ele mudou a vida de milhões de pessoas, fazendo-as se sentirem mais seguras, abertas e confiantes em seus encontros sociais e profissionais.

FonoLibro se enorgullece en presentar el audiolibro Las 5 Elecciones: Las Cinco El Camino Hacia Una Productividad Extraordinaria escrito por Kory Kogan, Adam Merrill, y Leena Rinne, una continuación de la saga de productividad de Franklin Covey. En esta oportunidad, los autores nos brindan una solución que viene como anillo al dedo para alcanzar una productividad grandiosa. En este sentido, la habilidad para discernir entre lo importante, lo menos importante, y lo no importante será una competencia clave para seguir adelante.

Man is born free, and everywhere he is in chains. In The Social Contract, Rousseau explores the concept of freedom and the political structures that may enable people to acquire it. He argues that the sovereign power of a state lies not in any one ruler but in the will of the general population. Rousseau argues that the ideal state would be a direct democracy where executive decision making is carried out by citizens who meet in assembly, as they would in the ancient city-state of Athens.

This practical resource offers the foundational skills and tools needed by new coaching educators, as well as presenting an overview of the knowledge and theory base behind the practice. Established coaches will find numerous ways to deepen and refine their coaching practice. Principals and others who incorporate coaching strategies into their work will also find a wealth of resources. Aguilar offers a model for transformational coaching which could be implemented as professional development in schools or districts anywhere.

Merchants of Doubt has been praised—and attacked—around the world, for reasons easy to understand. This book tells, with “brutal clarity” (Huffington Post), the disquieting story of how a loose-knit group of high-level scientists and scientific advisers, with deep connections in politics and industry, ran effective campaigns to mislead the public and deny well-established scientific knowledge over four decades.

As a response to the increasing violence in our culture, the widening ideological divides, and the growing gap in economic well-being, there is greater awareness that a deeper sense of community is desperately needed. But even as we acknowledge the need to build community, the dominant on-the-ground practices about how to engage people, civically and organizationally, remain essentially unchanged. We still believe community is built with better messaging, more persuasion, and social events for people to get to know each other better. All of which is naïve.

In The Myth of the Nice Girl, Fran Hauser deconstructs the negative perception of "niceness" that many women struggle with in the business world. If women are nice, they are seen as weak and ineffective, but if they are tough, they are labeled a bitch. Hauser proves that women don't have to sacrifice their values or hide their authentic personalities to be successful.

At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys­functional culture of infighting, backstabbing, and excuses.

His good friend Mark Twain dubbed him "St. Andrew." British Prime Minister William Gladstone called him an "example" for the wealthy. Such terms seldom apply to multimillionaires. But Andrew Carnegie was no run-of-the-mill steel magnate. At age 13 and full of dreams, he sailed from his native Dunfermline, Scotland, to America. Here, in one volume, are two impressive works by Andrew Carnegie himself: his autobiography and The Gospel of Wealth, a groundbreaking manifesto on the duty of the wealthy to give back to society all of their fortunes.

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".

Escaping the Housing Trap is the must-have resource for everyone with a stake in the future of housing in America-and that means everyone. Listeners will find discussions of housing as an investment and how the country's neighborhoods are being transformed by the introduction of large amounts of investment; explorations of housing as shelter, including discussions of zoning policy and NIMBYism; and a comprehensive overview of the Strong Towns approach to solving the American housing crisis.

This book is not about the newest trends or the latest hacks. Instead, it revisits the early practices and principles that shaped social media, reminding us that the roots of Facebook, Instagram, YouTube, and more still matter today. If you’re searching for new tricks, this book is not for you. But if you want to rediscover the timeless foundations that built social media, then you’ve found the right guide.

The ability to “hold space” for yourself and for others has never been more urgent. Faced with global issues of climate change, political unrest, violence, and economic crises, more citizens of the world are experiencing disconnection, grief, and a deep sense of loneliness than at any other time. But, with the right tools, you and your circle can become part of the solution.

Do you HATE public speaking? Are you TERRIFIED to stand in front of people? When you think of speaking, do you get nervous, anxious, even sweaty? You don’t have to be afraid any longer. It can seem like everyone is a gifted speak when you watch TED talks or compare yourself to skilled co-workers giving presentations. Don't get caught up in comparison. Instead, take action to improve YOUR ability and to overcome your fear. If you struggle when you speak, then you are not alone. Public speaking is the number one fear in America.

In Digital Prospecting, Mike Jones and Ken Guest offer a proven, battle-tested process for an integrated 21st century prospecting system that leverages today's social technologies. The book outlines the most effective ways to prospect using email and social selling interactions as the initial point of contact with the prospect. The process it offers is not meant to replace cold calls. It's meant only to give you the tools you need to evaluate which method makes the most sense, given your unique situation.