Social Business

Filled with logical yet counterintuitive answers to ordinary and extraordinary problems - whether it be buying a new home or pivoting a failing business model - Mudd's HEAD (High Efficiency Analytic Decision-making) methodology provides listeners with a battle-tested set of guiding principles that promise to bring order to even the most chaotic problems, all in five practical steps.

In this sharp and controversial international best seller, an award-winning economist debunks the pervasive myth that the government is sluggish and inept, and at odds with a dynamic private sector. She reveals in detailed case studies that the opposite is true: The state is, and has been, our boldest and most valuable innovator. Denying this history is leading us down the wrong path. A select few get credit for what is an intensely collective effort, and the US government has started disinvesting from innovation.

I know my own mind. I am able to assess others in a fair and accurate way. These self-perceptions are challenged by leading psychologists Mahzarin R. Banaji and Anthony G. Greenwald as they explore the hidden biases we all carry from a lifetime of exposure to cultural attitudes about age, gender, race, ethnicity, religion, social class, sexuality, disability status, and nationality. Blindspot is the authors’ metaphor for the portion of the mind that houses hidden biases.

In Digital Prospecting, Mike Jones and Ken Guest offer a proven, battle-tested process for an integrated 21st century prospecting system that leverages today's social technologies. The book outlines the most effective ways to prospect using email and social selling interactions as the initial point of contact with the prospect. The process it offers is not meant to replace cold calls. It's meant only to give you the tools you need to evaluate which method makes the most sense, given your unique situation.

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.

Neurodivergent people often thwarted in academic and corporate careers because we don't know the unwritten social codes of large organisations, even though we excel at strategic thinking. Practical, inspiring and no-nonsense, this book is full of essential advice on the core principles of leadership—and how to capitalise on neurodivergent strengths whilst navigating common pitfalls. Whether you're already a leader—or just starting out on your leadership journey, this is your bible for self-care, self-evaluation and self-advocacy.

In Joel's Schwartzberg's 10-plus years as a strategic communications trainer, the biggest obstacle he's come across - one that connects directly to nervousness, stammering, rambling, and epic fail - is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.

Explore the revolutionary impact of AI on social media marketing and discover key trends that are shaping the future. From automating content creation and audience engagement to optimizing advertising strategies, this resource provides actionable insights to elevate your marketing game. Understand why integrating AI is crucial for generating income online and learn how businesses and creators are monetizing their social platforms effectively. Discover essential AI tools designed to streamline your marketing efforts, enhance customer engagement, and analyze performance metrics.

When Linda Babcock asked why so many male graduate students were teaching their own courses and most female students were assigned as assistants, her dean said: "More men ask. The women just don't ask." It turns out that whether they want higher salaries or more help at home, women often find it hard to ask.

What would your life look like if you finally stopped second-guessing yourself and started speaking up with confidence? Imagine walking into any room and knowing exactly how to express your needs without fear, guilt, or apology. That’s the promise of Confidence and Assertive Skills for Women—a bold, practical, and inspiring guide designed to help you break free from self-doubt and claim your power.

The ability to listen and communicate effectively are vital skills, enabling us to motivate and influence people in our personal and professional lives. But all too often, we’re our own biggest roadblock. In The Art of Facilitation, Tina Frey Clements teaches you to master the art, (and even science) of facilitation and use it to your advantage. With more than 25 years of experience as a professional communicator, she shares tools and techniques to successfully deliver your message to any audience, from the board room to the classroom.

Ready to escape the 9–to–5, build multiple income streams, and launch a business that actually fits your life? This powerful 2-in-1 collection combines Practical Passive Income Mastery Blueprint and The Practical Starting a Business Blueprint to give you proven strategies and step-by-step guidance for taking control of your financial future.

In a refreshing departure from today's celebrity worship cultivated by reality television, tabloid photos, and celebrity twittering, award-winning novelist W.D. Wetherell's On Admiration celebrates the heroes and heroines who have peopled his life from his earliest years.

En este audiolibro se encuentra el "Plan para Salvarse a sí Misma," un organizado programa de cinco meses que proporciona verdadera seguridad financiera a largo plazo. Pero lo que esta en juego es más que el propio dinero. Es acerca de todos los sentidos de una mujer, de quién es y qué realmente merece, y por qué todo comienza con la decisión de salvarte a ti misma. ¿Que esperas? Toma control de tu destino.

En El arte de la guerra, Sun Tzu hace análisis detallados y recomendaciones útiles sobre trece temas principales de la estrategia militar: la planeación, el reto, el ataque, el posicionamiento, la dirección, fuerzas y debilidades, las maniobras, la implementación de las tácticas, el avance, el terreno, las fases de una campaña, las armas y el uso de información.

You've learned the principles in Napoleon Hill's classic Think and Grow Rich - now give them STICKABILITY! The path to personal and professional success is not a one-way street. Most people encounter setbacks and obstacles that threaten to derail them from their chosen route. The most successful people, however, adhere to their principles and goals, capitalizing on hidden opportunities, even in the face of what many would consider unconquerable obstacles. To coin a new word - these people have STICKABILITY!

In this fully revised and updated edition of her breakthrough book, Women of Destiny, best-selling author and speaker Cindy Jacobs reveals the biblical foundation for women in ministry and leadership. Through sharing her own story, successes, and failures, she speaks to the doubts, fears, and insecurities women have about stepping up and speaking out.

In Friend and Foe, researchers Galinsky and Schweitzer explain why this debate misses the mark. Rather than being hardwired to compete or cooperate, humans have evolved to do both. It is only by learning how to strike the right balance between these two forces that we can improve our long-term relationships and get more of what we want.

Do you wish to know the secrets to influence people’s thoughts, feelings, and behavior? Do you wish that you could easily win over friends and leverage your relationships to get what you want? The solution to these problems is to learn the insidious persuasion techniques that are used by some of the most successful people in the world. Psychology of Persuasion is full of tricks and techniques that will have an immediate and tangible impact on your ability to influence people.

Are you looking for the competitive edge to take your personal brand to new heights and be in control of your career? Are you looking for the competitive edge to crush the competition and 10X your business? In this audiobook you will learn the secrets to drive massive amounts of traffic to your content without paying for it and dominate your competitors and the secrets and up to date success strategies push your business to new heights.