Social Business

Around the world, a new generation is looking beyond greater profits, for meaningful purpose. But, unlike business, few social interventions have achieved significant impact at scale. Inspired by the modern innovation practices popularized by best seller The Lean Startup that have fueled technology breakthroughs touching every aspect of our lives, Lean Impact turns our attention to a new goal-achieving radically greater social good.

Traveling from New York to Los Angeles, Stockholm to Korea, John Seabrook visits specialized teams composing songs in digital labs with novel techniques, and he traces the growth of these contagious hits from their origins in early '90s Sweden to their ubiquity on today's charts. Featuring the stories of artists like Katy Perry, Britney Spears, and Rihanna as well as expert songsmiths like Max Martin, Ester Dean, and Dr. Luke, The Song Machine will change the way you listen to music.

Epictetus was a Greek Stoic philosopher. This short "handbook", which was actually written down by one of his pupils, is a guide to daily living. It has been read by countless people over the centuries because of its sensibility and its easy application to daily living. Unlike some of his forefathers in philosophy, like Plato and Aristotle, he focuses on how to practically apply oneself on a philosophical level.

Take charge of your career by eliminating communication barriers and taking charge of your business relationships. Make your work environment less tense and more productive by improving communication skills. Set relationship expectations, work with people how they like to work, and give positive feedback and constructive feedback.

Este manual no evita los obstáculos de la vida real. Te ayudará a superar los obstáculos de la comunicación formal e informal, y te dará las técnicas adecuadas para hablar con tu empleador, empleados o clientes que se adapten al entorno social, y también dejar que tu personalidad salga a la luz; ¡te enseñará cómo comportarte en las reuniones y al hablar en público para que te sientas cómodo y seguro al expresar tus conocimientos, talentos y habilidades!

In 2006, Ben S. Bernanke was appointed chair of the Federal Reserve, capping a meteoric trajectory from a rural South Carolina childhood to professorships at Stanford and Princeton, to public service in Washington's halls of power. There would be no time to celebrate, however - the burst of the housing bubble in 2007 set off a domino effect that would bring the global financial system to the brink of meltdown.

Financial collapses - whether of the junk bond market, the Internet bubble, or the highly leveraged housing market-are often explained as the inevitable result of market cycles: What goes up must come down. In Liquidated, Karen Ho punctures the aura of the abstract, all-powerful market to show how financial markets, and particularly booms and busts, are constructed.

It's time to create a future where feminine power and leadership is celebrated. It's time for a radical awakening and a revolution. It's time for women to rise. In Women Rising, you'll discover how to recognise and resist the very real forces of power that limit how you work and live as a woman. Are you tired of being asked to ‘lean in,' fit in, perform and conform? The truth is that women today continue to be constrained by pervasive ideas about how we ‘should' act and behave. To break free, we need to understand the forces that limit our potential.

Scott Page, a leading thinker, writer, and speaker whose ideas and advice are sought after by corporations, nonprofits, universities, and governments around the world, makes a clear and compellingly pragmatic case for diversity and inclusion. He presents overwhelming evidence that teams that include different kinds of thinkers outperform homogenous groups on complex tasks, producing what he calls "diversity bonuses".

Connectional intelligence unlocks the 21st-century secret to getting "big things done" regardless of who you are, where you live, or what you do. We typically associate success and leadership with smarts, passion, and luck. But in today's hypercompetitive world, even those gifts aren't enough. Get Big Things Done argues that the game changer is a thoroughly modern skill called connectional intelligence.

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

The Theory of Constraints (TOC) has been successfully applied in almost every area of human endeavor. And while Eli Goldratt is indeed a scientist, an educator and a business leader, he is first and foremost a philosopher. He is a thinker who provokes others to do the same. Dr. Goldratt exhorts his readers to examine and reassess their lives and business practices by cultivating a different perspective. In his latest book, The Choice, Goldratt once again presents his thought provoking approach.

Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments - also known as randomized controlled trials - designed to test the impact of different online experiences. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.

Here's the truth about fundraising: no one is born a great fundraiser. It's just a skill you can learn, refine, and master. This book is your guide to improving your major donor fundraising. Whether you're new to fundraising or a seasoned nonprofit leader, the principles in this book apply to you. In this book, you'll discover the 3 Levers of Fundraising Growth and how to pull them effectively. You'll learn how to craft a persuasive pitch that moves donors to action, and how to treat your major donors like the valued partners they are.

Three powerful African-American female executives celebrate their gender and heritage as they share their secrets for success in this effective guide for businesswomen. Ways to communicate thoughtfully, trust yourself, and exude self-esteem are just a few tactics the authors discuss for those who want to enter the workforce as confident leaders.

In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat. “Jonah Berger has done it again: written a fascinating book that brims with ideas and tools...

Asking her older brother Charlie to train her softball team over spring break, Kristy is convinced that Charlie is a great coach, until he meets Angelica and is no longer able to pay attention to the kids.

Tao and the Four Pillars of Influence stands apart as a business book. It speaks ancient wisdom to the modern-day leader, while providing practical and tangible actions that lead to high levels of sustainable influence. The book is an easy-to-follow roadmap to creating lasting change in your workplace, community and family, while navigating chaotic and demanding environments.

A Message to Garcia is an inspirational essay that was was wildly popular, which has sold over 40 million copies, and has been translated into 37 languages. The essay celebrates the initiative of a soldier who is given a daunting mission. He does not object, ask questions, or request help but simply finds a way to accomplish it. Through this essay Hubbard encourages the reader to apply this attitude to his own life as a sure way to success.