Social Business

"Este libro pertenece a “Cartas de un estoico”, también conocido como “Cartas a Lucilio”, la cual es una colección de cartas y notas que el famoso filósofo Romano, Séneca, envió a su amigo Lucilio para dar sus primeros pasos en el camino del estoicismo. Con estas cartas Séneca buscaba ayudar a su apreciado amigo a controlar sus emociones, ser más disciplinado y, en el proceso, aprender a vivir mejor."

Traditional Eastern wisdom and real-life business experience come together in this brief and practical guide, which offers a step-by-step plan that will help readers adopt a more successful way of working and living. Karmic Management is a little book with a revolutionary message. It turns traditional business mentality on its head by stating simply that helping others become successful - suppliers, customers, even competitors - is the real key to success in life as well as in business.

Your guide to becoming an explanation specialist. You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem. The Art of Explanation is for business people, educators, and influencers who want to improve their explanation skills and start solving explanation problems.

You are a mind reader, born with an extraordinary ability to understand what others think, feel, believe, want, and know. It's a sixth sense you use every day, in every personal and professional relationship you have. At its best, this ability allows you to achieve the most important goal in almost any life: connecting, deeply and intimately and honestly, to other human beings. At its worst, it is a source of misunderstanding and unnecessary conflict, leading to damaged relationships and broken dreams. How good are you at knowing the minds of others?

Learn conversational agility to think quickly on your feet, be incredibly smooth, funny, and clever - all at once. Goodbye awkward silences! No matter where you lie on the spectrum of awkward to engaging, witty banter is always the end goal - and it should be. Witty banter, and all the steps that lead to it, allows you to disarm and connect with anyone, immediately exit boring small talk mode, and instantly build rapport.

Oui, les trois premières minutes d'une rencontre sont les plus importantes ! Tout se joue entre deux interlocuteurs pendant cette si courte période. Pour que la première impression soit la meilleure possible, il existe des techniques, des trucs, des secrets. Grâce aux dernières découvertes sur les secrets d'une bonne communication (analyse transactionnelle, PNL...) il est possible de "plaire à tous les coups" ; un peu, beaucoup (à la folie ?) et dans toutes les situations.

Opt out of expectations and live a more intentional life with this refreshing guide from the national bestselling author of The Year of Less. We all follow our own path in life. At least, that's what we're told. In reality, many of us either do what is expected of us, or follow the invisible but...

You’ve mastered your career and secured your finances—yet when it comes to love, even the smartest men can be blindsided. Maybe you’ve watched a colleague lose years and a fortune in a breakup that turned into a courtroom battle. Maybe you’ve felt that quiet unease when someone seems more drawn to your lifestyle than to you. Or you’ve asked the same painful question: “How didn’t I see this coming?” Modern dating hides risks that don’t look like risks at first.

If you’ve ever wondered whether social media is worth your time as a business owner, this audiobook is for you. First Impressions of Social Media shifts the way you think about digital marketing, showing you why having an online presence isn’t optional—it’s essential.

Whether you are sending an email, twittering, or just wondering if it’s appropriate to answer your phone, here are the answers to all your communication questions. Covering phones, the Internet, television, and much, much more, this accessible and lively handbook provides up-to-date information on all your modern electronic needs. Written by the founders of the National League of Junior Cotillions, this book provides the listener with access to information sought after by hundreds of people.

LinkedIn is an untapped goldmine of leads, but few people understand how to convert those leads into clients. The sad fact is, there are very few who are using LinkedIn to build meaningful connections that translate into measurable sales results. Forget the old sales and marketing gimmicks. In this eye-opening audiobook, Melonie Dodaro explains how to master social selling on LinkedIn to generate B2B leads and clients.

Do you think that you have to be a lawyer to have the skills that are needed to become a leader and resolve problems that you may come across? Think again. What if I told you that simply by listening to this audiobook, you will be in a better place to solve any problem or become a leader in any situation? Think Like a Lawyer...Even if You’re Not One is the audiobook that you need to make sure that you have the skills and tools you need to take on anything that gets in your way, and solve any problem like a boss.

Are you having problems with the boss? Wishing you could be a better spouse? Not communicating well with your employees? Having trouble building business relationships? Or would you just like to improve your people skills and your ability to make strong, lasting impressions on the men and women you meet every day? The solution is Skill With People! Les Giblin's timeless classic has what you need to get on the fast track to success at home, at work, and in business.

Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.

This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.

Unlock your originality and unleash your unique talents with this simple guide from the acclaimed author of Think Like a Rocket Scientist. We say some people march to the beat of a different drummer. But implicit in this cliché is that the rest of us march to the same beat. We sleepwalk through...

Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.

Simply broadcasting a message to millions by social media accomplishes little for most businesses. Dan S. Kennedy and Kim Walsh Phillips are here to tell it like it is: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct-response strategies you must employ with every social media campaign so you can stop accepting non-monetizable "likes" and "shares" as a return on your time.

When Grace @FilthyBlueBird tweeted her dirtiest, most delicious secret desires to MovieStar @VaughnAsher she never expected a reply, let alone a face-to-face meeting and an offer of a lifetime. And when MovieStar @VaughnAsher figured out the woman vacationing at his family’s St. Thomas resort was the author of all those dirty hashtags a fan was relentlessly tweeting at him...well that was a challenge he couldn’t pass up. He was more than happy to #RockHerFilthyWorld.

Nos relations personnelles et professionnelles sont gouvernées par notre capacité à communiquer et transmettre nos idées. Pour ce faire, des moyens plus ou moins "nobles" peuvent être utilisés, comme celui de manipuler l'autre (avec le recours à la tromperie) ou de le convaincre (dans le cadre d'un rapport de force). Au contraire, la persuasion se révèle plus délicate et sophistiquée pour faire changer le prisme d'observation de son interlocuteur et l'amener, sans contrainte et en douceur, à adopter un positionnement dont résulteront des avantages réciproques.