Social Business

نبع هذا الكتاب من رصد وحل مشكلات وأسئلة العملاء الذين يريدون تطوير أصواتهم على مدار عشرة أعوام وأكثر من التدريب. على مر الأعوام، كونت خبرات في تشخيص طبيعة الأخطاء في الطريقة التي يتحدث بها الناس، وقد كنت ناجحة في المجمل في مساعدتهم على التحدث بصورة أكثر فاعلية. لكن اطلاعهم على المشكلة ومساعدتهم على معرفة ما يفعلونه حيالها لم ينجح في كل مرة. خلال عملي مع الأشخاص، أدركت أنه عندما أعلم أساليب الحركة المطلوبة لأجزاء مختلفة من الجسد من أجل تحسين المهارات الكلامية، يصبح البعض أكثر خجلًا وتحفظًا، وليس أقل، وبالتالي لا يتحسنون بالقدر المطلوب.

As a response to the increasing violence in our culture, the widening ideological divides, and the growing gap in economic well-being, there is greater awareness that a deeper sense of community is desperately needed. But even as we acknowledge the need to build community, the dominant on-the-ground practices about how to engage people, civically and organizationally, remain essentially unchanged. We still believe community is built with better messaging, more persuasion, and social events for people to get to know each other better. All of which is naïve.

Opt out of expectations and live a more intentional life with this refreshing guide from the national bestselling author of The Year of Less. We all follow our own path in life. At least, that's what we're told. In reality, many of us either do what is expected of us, or follow the invisible but...

Ready to captivate any room and inspire action with every word? Imagine delivering speeches that leave audiences spellbound, commanding attention the moment you speak. In this transformative book, renowned speaker trainer Gerard Grogans reveals the techniques that help you tap into your innate charisma and authenticity by discovering your unique "It" Factor.

Reconnecting with such authors as Seth Godin from Guerrilla Marketing Handbook, the father of guerrilla marketing Jay Conrad Levinson and coauthor Jeannie Levinson present fans and new guerrillas with the first book to deliver The Best of Guerrilla Marketing - a combination of the latest secrets, strategies, tactics, and tools from more than 25 top-selling Guerrilla Marketing books. Learn how to reshape your approach to branding, advertising, social media, networking, and more - ultimately, making more money, while spending less.

Marketing your business through social media isn't an option these days - it's absolutely imperative. In this new edition of the best-selling Social Media Marketing All-in-One for Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace.

In this sharp and controversial international best seller, an award-winning economist debunks the pervasive myth that the government is sluggish and inept, and at odds with a dynamic private sector. She reveals in detailed case studies that the opposite is true: The state is, and has been, our boldest and most valuable innovator. Denying this history is leading us down the wrong path. A select few get credit for what is an intensely collective effort, and the US government has started disinvesting from innovation.

Man is born free, and everywhere he is in chains. In The Social Contract, Rousseau explores the concept of freedom and the political structures that may enable people to acquire it. He argues that the sovereign power of a state lies not in any one ruler but in the will of the general population. Rousseau argues that the ideal state would be a direct democracy where executive decision making is carried out by citizens who meet in assembly, as they would in the ancient city-state of Athens.

The most successful women are often not the most talented, the most gifted, or even the most experienced. What these women have is a knack for communicating that opens doors and gives them influence. Gleaning from powerful research, best-selling author and life strategist Valorie Burton unearths practical insights you can put to work in your life immediately.

It’s difficult to be an effective speaker when you’re not used to speaking in front of a crowd. It’s even more difficult to influence a crowd when you have raging anxiety inside of you. Being able to influence an audience sounds like a difficult task. Without the proper training and the right guide, it’s impossible to take control of the audience’s attention. Luckily for you, this guide on How Highly Effective People Speak is a true game-changer! This book will teach you all the essentials towards becoming a highly effective speaker and will help you enhance your powers of persuasion!

Are you looking for the competitive edge to take your personal brand to new heights and be in control of your career?The secrets to drive massive amounts of traffic to your content without paying for it and dominate your competitors?... That’s what this audiobook is about. To get consumers to walk across the bridge to your content. The opportunity to provide value and establish yourself as an authority figure. The chance to leave a legacy behind by turning your brand viral so you can automatically turn your followers into customers.

One of 2021's Most Highly Anticipated New Books—Newsweek One of The 20 Leadership Books to Read in 2020—Adam Grant One of The Best New Wellness Books Hitting Shelves in January 2021—Shape.com A Top Business Book for January 2021—Financial Times A Next Big Idea Club Nominee Social...

One of the Best Technology Books of 2020—Financial Times “Levy’s all-access Facebook reflects the reputational swan dive of its subject. . . . The result is evenhanded and devastating.”—San Francisco Chronicle “[Levy’s] evenhanded conclusions are still damning.”—Reason “[He]...

En El arte de la guerra, Sun Tzu hace análisis detallados y recomendaciones útiles sobre trece temas principales de la estrategia militar: la planeación, el reto, el ataque, el posicionamiento, la dirección, fuerzas y debilidades, las maniobras, la implementación de las tácticas, el avance, el terreno, las fases de una campaña, las armas y el uso de información.

Unlike traditional marketing mediums, social media doesn’t swallow a huge chunk of your advertising and promotion budget. You don’t need to create cost-intensive and ineffectual marketing plans that leave you broke. All you need is some creativity, perceptiveness, and an intuitive understanding about your audience’s needs. More than sharp business acumen, you need a human touch. Social media gives your brand a human angle without breaking the bank.

As a sales engineer these days, are you afraid of software making parts of your job obsolete? If not, you should be. So, how do you avoid becoming obsolete? The Social Sales Engineer shares timeless principles that will shape your sales engineering future on social media and as a trusted advisor in your client's organization. Armed with this audiobook's principles, you will sell more solutions and do it confidently with original ideas, all while building your brand.

The Art of Conversation will show you step by step how to converse skillfully and enjoyably with other people, at home, at work, on the phone, and in the street. Even if you're daunted now, discover the difference good conversation can make in every aspect of your life.

While most programs on public speaking focus on a polished presentation and overcoming fear, Larsen's holistic blend of spirit and logic goes far beyond the standard format, making Transformational Speaking a must listen for even the most seasoned speechmakers. With her uniquely inspirational approach, Larsen reaches out to those who want to make a genuine difference in our world by changing minds through changing hearts.

Access more than 2 Billion customers. Learn how with Facebook ads. Facebook is one of the most popular social media sites to advertise one’s business, and for a good reason: it has more than two billion active users, a wealth of user data, and numerous ad formats. In the age of social media where nine in ten people check their phones an hour after waking up in the morning, Facebook advertising is the perfect complement to your advertising strategy. In The Complete Guide to Facebook Advertising, Brian Meert teaches you how to advertise on Facebook.

Do you dream of being a full-time artist? This friendly, practical guide shows you how to make your dream a reality, with expert advice on everything from writing a business plan to pricing your work and raising your profile as an artist. Learn how to start taking commissions and ensure your long-term success.