Social Change

The balance of power has changed. Consumers have more power and control than ever before. They want everything now. Gone are the days when consumers were restricted to brick-and-mortar stores, websites, or even app experiences. Social Retail Marketing (SRM™) is the future. Marketing is now as much about digital engagement and data as storytelling. The book lays out the data, the strategy, and the tools to effectively reach, sell, and serve consumers inside social media and messaging channels. Discover the future of marketing in this groundbreaking book.

Wallet Activism challenges you to rethink your financial power so can feel confident spending, earning, and saving money in ways that align with your values.

Why do some changes occur, and others don't? What are the factors that drive successful social and environmental movements, while others falter? How Change Happens examines the leadership approaches, campaign strategies, and ground-level tactics employed in a range of modern social change campaigns. The book explores successful movements that have achieved phenomenal impact since the 1980s—tobacco control, gun rights expansion, LGBT marriage equality, and acid rain elimination.

Sabrina is a curious girl who loves her family, nature, and learning… about almost everything. Maybe one day she’ll be a scientist. However, when she overhears her dad—who’s about the smartest person she knows—say that she’s "too bookish for a girl," her confidence is shaken.

Do you want to make the world a fairer and more equal place? But are there times when all those big complex problems feel totally overwhelming or difficult to understand? You're not alone, and yet sometimes it's just the little things you can do, every single day, that all add up and make the biggest difference. In this handbook, founders of Everyday Racism Natalie and Naomi Evans introduce young listeners to anti-racism work - explaining what racism is, where it comes from, and the everyday small actions young people can take to combat it.

Toddlers aren’t born knowing how to share, wait, listen, or handle big feelings. Those are learnable skills—and the early years are the best time to teach them. This audiobook goes beyond potty training and basic discipline. It gives you simple, positive parenting strategies for raising toddlers with strong social skills—so your child can make friends, cooperate, communicate, and thrive from preschool onward.

A vital tool for these über transformational times, Word Up: Little Languaging Hacks for Big Change is chock-full of simple communication tools and tweaks with massive evolutionary implications. Informed by the integrated understanding that language is the fundamental building block of our entire known reality, this guide offers visionary insight into the vibrational codes embedded within our words. The work sheds timely and relevant light upon the ways we unconsciously language our reality, while offering easy, accessible techniques to uplevel our communication patterns.

The Capitalist and the Activist offers an engaging and thoughtful look at the new reality of corporate social activism - its driving forces, promises and perils, and implications for our businesses and personal lives. Weaving deep research and fascinating stories that span business, entertainment, history, science, and politics, Tom Lin provides an insightful road map for how society arrived here and a practical compass for moving forward.

Sound interesting? The author thinks so too! Listen to The Change Agent and learn about paradigm shifts in consciousness.

The consequences of twenty-first-century sea level rise on the United States and its nearly 90,000 miles of shoreline will be immense: Miami and New Orleans will disappear; many nuclear and other power plants, hundreds of wastewater plants and toxic waste sites, and oil production facilities will be at risk; port infrastructures will need to be raised; and over ten million Americans fleeing rising seas will become climate refugees.

Tipping is huge in America. Almost everyone leaves at least one tip every day. More than five million American workers depend on them, and we spend $66 billion on tips each year. And everyone recognizes that queasy feeling - in bars and restaurants, barbershops and beauty parlors, hotels and strip clubs, and everywhere else - when the check arrives or the tip jar looms. Omnipresent yet poorly understood, tipping has worked its way into almost every part of daily life.

In Communicate for Change, journalist and communication consultant Genelle Aldred offers suggestions and guidance to help us be better listeners, readers, watchers, and talkers. With insight drawn from years of experience, she breaks down the barriers to effective conversation so we can communicate in a more nuanced, thoughtful way and understand our part in bringing about a more just society. Thought-provoking and stimulating, it lays out how we can take that next step from learning and talking about anti-racism and unconscious bias to putting it into practice.

On la croit naïve, inutile, réservée aux doux rêveurs. Pourtant, la science le prouve : la gentillesse améliore la santé, renforce la confiance, favorise la coopération et crée un avantage décisif, aussi bien dans nos relations personnelles que dans le monde des affaires. Dans ce livre inspirant et concret, Alain Samson démontre, preuves à l’appui, que la gentillesse est un levier stratégique. À travers des recherches scientifiques, des histoires réelles et des outils pratiques, il révèle comment de simples gestes de bienveillance transforment les individus, les équipes et les organisations.

In Change Is Possible, public health legend William H. Foege and five coauthors chronicle the failures and successes of global health through the modern age, including the massive impacts of colonialism, religious groups, philanthropies, politics, NGOs, and more. Foege, who has served in local, national, and international public health contexts is uniquely qualified to reflect on the history of global health. He and his Rollins School of Public Health coauthors explain why colonialism has been the greatest disaster for global health, whereas military medicine may have been its greatest asset.

In a world saturated with noise and distractions, the art of truly hearing and understanding others is becoming increasingly valuable. Active listening is more than just a skill—it's a transformative practice that unlocks deeper connections, fosters empathy, and empowers us to navigate life's complexities with greater grace.

Newt Gingrich, architect of the Contract with America, says it is time for citizens to demand results from our elected officials. In this revealing and exciting new book, he shows how America can achieve transformational change - from a government of bureaucratic failure to a government that can meet the challenges of the 21st century.

Demokratie und Wohlstand, ein längeres Leben, mehr Gleichberechtigung und Bildung: Der Kapitalismus hat viel Positives bewirkt. Zugleich ruiniert er jedoch Klima und Umwelt, sodass die Menschheit nun existenziell gefährdet ist. "Grünes Wachstum" soll die Rettung sein, aber Wirtschaftsexpertin und Bestsellerautorin Ulrike Herrmann hält dagegen: Verständlich und messerscharf erklärt sie in ihrem neuen Hörbuch, warum wir stattdessen "grünes Schrumpfen" brauchen. Die Klimakrise verschärft sich täglich, aber konkret ändert sich fast nichts.

"Wir meinen es ernst, dass wir wirklich um unser Überleben kämpfen auf diesem Planeten." Lina Eichler, Henning Jeschke – Mitstreiter*innen der Letzten Generation– und Unterstützer Jörg Alt beschreiben in ihrem gemeinsamen Buch, wie ihnen deutlich wurde, dass sie ihr Leben in die Waagschale werfen müssen, um für einen sofortigen, wirksamen Klima-Schutz zu kämpfen. Warum für sie ziviler Ungehorsam und Widerstand der einzige Weg ist, um auszudrücken: Es ist noch nicht zu spät, wenn wir jetzt die radikale Wende schaffen.

Are Tea Party supporters merely a group of conservative citizens concerned about government spending? Or are they racists who refuse to accept Barack Obama as their president because he's not white? Change They Can't Believe In offers an alternative argument--that the Tea Party is driven by the reemergence of a reactionary movement in American politics that is fueled by a fear that America has changed for the worse.

Human society is full of would-be "change agents", a restless mix of campaigners, lobbyists, and officials, both individuals and organizations, set on transforming the world. They want to improve public services, reform laws and regulations, guarantee human rights, get a fairer deal for those on the sharp end, achieve greater recognition for any number of issues, or simply be treated with respect. Striking then, why so many universities lack programs for social activists, to which students can turn for advice and inspiration.