Social Design

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

In User Friendly, Cliff Kuang and Robert Fabricant reveal the untold story of a paradigm that quietly rules our modern lives: the assumption that machines should anticipate what we need. Spanning over a century of sweeping changes, from women’s rights to the Great Depression to World War II to the rise of the digital era, this audiobook unpacks the ways in which the world has been - and continues to be - remade according to the principles of the once-obscure discipline of user-experience design.

A book unlike any other, Women in Clothes is essentially a conversation among hundreds of women of all nationalities - famous, anonymous, religious, secular, married, single, young, old - on the subject of clothing, and how the garments we put on every day define and shape our lives. It began with a survey. The editors composed a list of more than 50 questions designed to prompt women to think more deeply about their personal style.

In an irresistible invitation to lighten up, look around, and live an unscripted life, a Stanford University professor and master of the art of improvisation explains how to adopt the attitudes and techniques used by generations of musicians and actors. These secrets are currently being taught to entrepreneurs, engineers, and first responders in a crisis as well as housewives and Alzheimer caregivers. Let's face it: Life is something we all make up as we go along.

Technology rules us as much as laws do. It shapes the legal, social, and ethical environments in which we act. Every time we cross a street, drive a car, or go to the doctor, we submit to the silent power of technology. Yet, much of the time, the influence of technology on our lives goes unchallenged by citizens and our elected representatives. Our embrace of novel technological pathways, Sheila Jasanoff shows, leads to a complex interplay among technology, ethics, and human rights.

Segregation by Design draws on more than 100 years of quantitative and qualitative data from thousands of American cities to explore how local governments generate race and class segregation. Starting in the early 20th century, cities have used their power of land use control to determine the location and availability of housing, amenities (such as parks), and negative land uses (such as garbage dumps). The result has been segregation - first within cities and more recently between them.

The incredible untold story of how Ann Lowe, a Black woman and granddaughter of slaves, rose above personal struggles and racial prejudice to design and create one of America's most famous wedding dresses of all time for Jackie Kennedy.

What will it take to restore balance to our world, repair past injustices, and support future generations' survival? Looking deeply into the web of life that created and supports us, and drawing inspiration from diverse cultural traditions and perspectives, spirited thinkers Michael Pawlyn and Sarah Ichioka propose a bold set of regenerative principles with potential to transform how we design, make, and manage our buildings; infrastructure; and communities.

El amor entra por los ojos entonces ponle atención al diseño de tus campañas, ya que un gran producto con una mala imagen puede ser la diferencia entre el éxito y el fracaso.

Gender equality is a moral and a business imperative. But unconscious bias holds us back, and de-biasing people’s minds has proven to be difficult and expensive. Diversity training programs have had limited success, and individual effort alone often invites backlash. Behavioral design offers a new solution. By de-biasing organizations instead of individuals, we can make smart changes that have big impacts.

Tras décadas de expansión descontrolada, más personas que nunca están volviendo a la ciudad. La vida urbana densa se ha prescrito como la panacea para la crisis medioambiental y de recursos de nuestro tiempo. ¿Pero es mejor o peor para nuestra felicidad? ¿Son el metro, las aceras y las torres de apartamentos una mejora respecto a la dependencia del coche en los suburbios?

Internationally renowned relationship coach Eri Kardos presents what people around the world have been waiting for: a simple and effective guide to using Relationship Agreements: a beautiful tool that unpacks the spoken and unspoken understandings that hold a relationship together so that each aspect can be articulated, understood, and explored.

Sometimes designed objects reject their users: a computer mouse that doesn't work for left-handed people, for example, or a touchscreen payment system that only works for people who read English phrases, have 20/20 vision, and use a credit card. These mismatches are the building blocks of exclusion. In Mismatch, Kat Holmes describes how design can lead to exclusion, and how design can also remedy exclusion.

We all get dressed. But how often do we pause to think about the place of clothes in our world? What unconscious thoughts do we express when we dress every day? Can a philosophy of living be wrapped up in a winter coat? Can we see a handbag not just as an object, but as an idea? Dressed is the thinking person’s book about clothes. Ranging freely from suits to shoes, from Marx’s coat to Madame X’s gown, philosopher Shahidha Bari unveils the hidden power of what we wear, addressing the deepest questions of who we are and how we choose to face the world.

The Black Experience in Design spotlights teaching practices, research, stories, and conversations from a Black/African diasporic lens.

Everywhere we turn, a new device promises to transfigure our lives. But at what cost? In this urgent and revelatory excavation of our Information Age, leading technology thinker Adam Greenfield forces us to reconsider our relationship with the networked objects, services, and spaces that define us. It is time to re-evaluate the Silicon Valley consensus determining the future. We're told that innovations - from augmented - reality interfaces and virtual assistants to autonomous delivery drones and self-driving cars - will make life easier, more convenient, and more productive.

The world is working exactly as designed. And it’s not working very well. Which means, we need to do a better job of designing it. Design is a craft with an amazing amount of power. The power to choose. The power to influence. As designers, we need to see ourselves as gatekeepers of what we are bringing into the world and what we choose not to bring into the world.

How do you respond to anger - in yourself or others? Do you fight fire with fire, or run for cover? Dr. Christian Conte created Yield Theory™ as a way to meet conflict without aggression or submissiveness through the practice of compassionate listening, de-escalation, and genuine communication. With Walking Through Anger, he shares this revolutionary model for dealing with inflamed emotions in even the most difficult and charged situations.

Frances Hodgson Burnett introduces us to Mary Lennox, a spoiled and headstrong young girl sent to live with her uncle Archibald Craven at Misselthwaite Manor after her parents die from a cholera outbreak in India. At first, Mary is as sour and rude as ever. She dislikes her new home, the people living in it, and, most of all, the bleak moor on which it sits.

This is the first academic study of sneakers and the subculture that surrounds them. Since the 1980s, American sneaker enthusiasts, popularly known as 'sneakerheads' or 'sneakerholics', have created a distinctive identity for themselves, while sneaker manufacturers such as Reebok, Puma and Nike have become global fashion brands. How have sneakers come to gain this status and what makes them fashionable?