Social Media Philosophy

In this third and completely revised edition of his classic book, bestselling author and college educator Mark Schaefer explains why many marketers are "sleepwalking" through the social media world because they haven't kept up with new consumer trends. Schaefer untangles the world's least understood business practices in his easy-to-understand personal style.

In this collection, Alan Watts displays the intelligence, playfulness of thought, and simplicity of language that has made him so perennially popular as an interpreter of Eastern thought for Westerners. He draws on a variety of religious traditions, and covers topics such as the challenge of seeing one's life “just as it is,” the Taoist approach to harmonious living, the limits of language in the face of ineffable spiritual truth, and the psychological symbolism of Christian thought.

Analogy is the core of all thinking. This is the simple but unorthodox premise that Pulitzer Prize-winning author Douglas Hofstadter and French psychologist Emmanuel Sander defend in their new work. Hofstadter has been grappling with the mysteries of human thought for over 30 years. Now, with his trademark wit and special talent for making complex ideas vivid, he has partnered with Sander to put forth a highly novel perspective on cognition.

The Red Book, published to wide acclaim in 2009, contains the nucleus of C. G. Jung's later works. It was here that he developed his principal theories of the archetypes, the collective unconscious, and the process of individuation that would transform psychotherapy from treatment of the sick into a means for the higher development of the personality.

"Teaching in the Age of Social Media: Engaging Generation Alpha Kids in the Classroom" is a comprehensive guide designed to help educators connect with today’s digitally fluent students using the power of social media. As Generation Alpha kids grow up in a world dominated by instant communication, bite-sized content, and immersive digital experiences, traditional teaching methods must evolve to stay relevant. This book offers a roadmap for educators who want to transform their classrooms into dynamic, interactive, and meaningful learning environments.

To most of us, learning something 'the hard way' implies wasted time and effort. Good teaching, we believe, should be creatively tailored to the different learning styles of students and should use strategies that make learning easier. Make It Stick turns fashionable ideas like these on their head and will appeal to all those interested in the challenge of lifelong learning and self-improvement.

Setting down his thoughts on swordplay, on winning, and on spirituality, legendary swordsman Miyamoto Musashi intended this modest work as a guide for his immediate disciples and future generations of samurai. He had little idea he was penning a masterpiece that would be eagerly devoured by people in all walks of life centuries after his death.

The now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, authors George Lakoff and Mark Johnson explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by"—metaphors that can shape our perceptions and actions without our ever noticing them.

This special edition of A Book of Five Rings contains one hour of traditional Japanese flute (shakuhachi) and 43 minutes of music by traditional japanese ensemble. The music appears track by track at the end of the two and a half hour audiobook and is included as wonderful compliment to this dynamic and elegant listening experience. Legendary 17th-century swordsman Miyamoto Musashi’s exposition of sword fighting, strategy, and Zen philosophy.

The present framing of the cultural debate in terms of materialism versus religion has allowed materialism to go unchallenged as the only rationally viable metaphysics. This book seeks to change this. It uncovers the absurd implications of materialism and then, uniquely, presents a hard-nosed non-materialist metaphysics substantiated by skepticism, hard empirical evidence, and clear logical argumentation.

Holocaust survivor Viktor E. Frankl is known as the founder of logotherapy, a mode of psychotherapy based on human's motivation to search for meaning in his life. The author discusses his ideas in the context of other prominent psychotherapies and describes the techniques he uses with his patients to combat the "existential vacuum".

Breakthroughs in genetics present us with a promise and a predicament. The promise is that we will soon be able to treat and prevent a host of debilitating diseases. The predicament is that our newfound genetic knowledge may enable us to manipulate our nature - to enhance our genetic traits and those of our children. Although most people find at least some forms of genetic engineering disquieting, it is not easy to articulate why.

A “landmark book” (Robert J. Sternberg, president of the American Psychological Association) by one of the world's preeminent psychologists that proves human behavior is not “hard-wired” but a function of culture."

In this new and revised edition of Oswald Spengler's classic Man and Technics, Spengler makes a number of predictions that today, more than 80 years after the book was first published, have turned out to be remarkably accurate.

John T. Cacioppo's groundbreaking research topples one of the pillars of modern medicine and psychology: the focus on the individual as the unit of inquiry. By employing brain scans, monitoring blood pressure, and analyzing immune function, he demonstrates the overpowering influence of social context - a factor so strong that it can alter DNA replication.

"This is a declaration of war. In the name of our creator, we declare a revolutionary war against both the gods and those titans who were gods before them! In the name of our liberator, we declare a revolutionary war against fatalism and every other form of tyranny! We think from out of the end of all things, with an indomitable will to achieve either victory or a martyrdom that inspires enduring rebellion in those to whom we pass the torch of our example."

The concept of law lies at the heart of our social and political life. Legal philosophy, or jurisprudence, explores the notion of law and its role in society, illuminating its meaning and its relation to the universal questions of justice, rights, and morality. In this Very Short Introduction audiobook, Raymond Wacks analyzes the nature and purpose of the legal system and the practice by courts, lawyers, and judges.

Nothing is harder to do these days than nothing. But in a world where our value is determined by our 24/7 data productivity...doing nothing may be our most important form of resistance. So argues artist and critic Jenny Odell in this field guide to doing nothing (at least as capitalism defines it). Our attention is the most precious - and overdrawn - resource we have. Once we can start paying a new kind of attention, we can undertake bolder forms of political action, reimagine humankind's role in the environment, and find more meaningful understandings of happiness and progress.

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there's no one like Guy Kawasaki, the legendary former chief evangelist for Apple and a pioneer of business blogging, tweeting, Facebooking, Tumbling, and much more. Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he's ever met, to offer The Art of Social Media - the one essential guide to get the most bang for your time, effort, and money.

"He who controls the spice controls the universe." Frank Herbert's Dune saga is the epic story of Paul, son of Duke Leto Atreides, and heir to the massive fortune promised by the desert planet Arrakis and its vast reservoirs of a drug called "spice." To control the spice, Paul and his mother Jessica, a devotee of the pseudo-religious Bene Gesserit order, must find their place in the culture of the desert-dwelling Fremen of Arrakis. Paul must contend with both the devious rival House Harkonnen and the gargantuan desert sandworms—the source of the spice.