Social Media Study

Librarians spend their lives weeding - not weeds, but books - books that have reached the end of their shelf life both literally and figuratively. They remove books that patrons no longer check out, and they put back books they treasure. Annie Spence, who has a decade of experience as a Midwestern librarian, does this not only at her Michigan library but also at home, for her neighbors, at cocktail parties - everywhere. In Dear Fahrenheit 451, she addresses those books directly.

In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks - to an astonishing degree - mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world's social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media - and to make online content that impacts the world - you must start with the Social Organism.

When "metadata" became breaking news, appearing in stories about surveillance by the National Security Agency, many members of the public encountered this once-obscure term from information science for the first time. Should people be reassured that the NSA was "only" collecting metadata about phone calls - information about the caller, the recipient, the time, the duration, the location - and not recordings of the conversations themselves? Or does phone call metadata reveal more than it seems?

प्रचार प्रसिद्धीच्या या युगात जग अगदी लहान झाले आहे. जगाच्या कानाकोपर्‍यात घडणारी कोणतीही गोष्ट तत्काळ या टोकापासून त्या टोकापर्यंत सर्वांपर्यंत पोचते असे म्हणतात. या विधानातले तथ्य एवढेच की, प्रचार माध्यमे अधिक शक्तिशाली झाली आहेत व रात्रंदिवस माहिती ऐकविण्याची त्यांची क्षमता अपरिमीत वाढली आहे. पण साधन हे कधीच चांगले अथवा वाईट नसते. ते वापरणार्‍यांच्या बुद्धीवर त्याचा चांगले वाईटपणा अवलंबून असतो. प्रसिद्धी माध्यमे आज सर्वसामान्य व्यक्तीचे प्रबोधन करणे, संस्कार करणे, जगात कुठे काय चांगले चालले आहे ते इतरांपर्यंत पोचवतो या भूमिकेपासून फार दूर आहेत.

An urgent account of the revolution that has upended the news business, authored by one of the most accomplished journalists of our time.

Legal scholar and architect Sara C. Bronin examines how zoning became such a prevailing force and reveals its impact. Outdated zoning codes have maintained racial segregation, prioritized cars over people, and enabled great ecological harm. But, as Bronin argues, once we recognize the power of zoning, we can harness it to create the communities we desire, and deserve. Drawing on her own experience leading the overhaul of Hartford's zoning code and exploring the efforts of activists and city planners across the country, Bronin shows how new codes are reshaping our cities.

Just Like Us tells the story of four high school students whose parents entered this country illegally from Mexico. All four of the girls have grown up in the United States, and all four want to live the American dream, but only two have documents. As the girls attempt to make it into college, they discover that only the legal pair see a clear path forward. A coming-of-age story about girlhood and friendship, as well as the resilience required to transcend poverty, Just Like Us is also a book about identity.

Imagine losing a loved one in the public eye. A media frenzy ensues and spreads your family name through the news. Reporters ambush you, and across the country, strangers gossip about your personal loss. Welcome to the circus. In Media Circus, Kim Goldman, now a dedicated victims' advocate who works with families across the country, presents the first collective look at these ordinary, grieving victims - forced to manage their very private trauma and despair in a very public way.

Beginning with America’s first newspaper, investigative reporting has provided journalism with its most significant achievements and challenging controversies. In The Evolution of American Investigative Journalism, James L. Aucoin provides listeners with the first comprehensive history of investigative journalism.

Reddit hails itself as "the front page of the Internet". It's the third-most visited website in the US—and yet, millions of Americans have no idea what it is. We Are the Nerds is an engrossing look deep inside this captivating, maddening enterprise, whose army of obsessed users have been credited with everything from solving cold-case crimes and spurring tens of millions of dollars in charitable donations to seeding alt-right fury and landing Donald Trump in the White House.

Gary Webb had an inborn journalistic tendency to track down corruption and expose it. For over thirty-four years, he wrote stories about corruption from county, state, and federal levels. He had an almost magnetic effect to these kinds of stories, and it was almost as if the stories found him. It was his gift, and, ultimately, it was his downfall.

Social worker, activist, and cultural commentator Feminista Jones explores how Black women are changing culture, society, and the landscape of feminism by building digital communities and using social media as powerful platforms. As Jones reveals, some of the best-loved devices of our shared social media language are a result of Black women’s innovations, from well-known, movement-building hashtags (#BlackLivesMatter, #SayHerName, and #BlackGirlMagic) to the now ubiquitous use of threaded tweets as a marketing and storytelling tool.

Cary Poarch started working at CNN in the summer of 2017 as a die-hard Bernie Sanders supporter. But on his first location shoot during the Charlottesville riots, he quickly became disillusioned with how the network created the “fine people” hoax. This began a political odyssey as he documented numerous incidents of outright bias, eventually leading him to contact James O’Keefe of Project Veritas. For months, Cary Poarch documented CNN’s rampant political bias for Project Veritas, and saw how the network was dividing the country.

Technology insider Alice Marwick contends in this insightful book, “Web 2.0” only encouraged a preoccupation with status and attention. Her original research - which includes conversations. Marwick analyzes status-building techniques - such as self-branding, micro-celebrity, and life-streaming - to show that Web 2.0 did not provide a cultural revolution, but only furthered inequality and reinforced traditional social stratification, demarcated by race, class, and gender.

Ever since Johnny Carson first popularized the late-night talk show in 1962 with The Tonight Show, the 11:00 p.m. to 2:00 a.m. comedy time slot on network television has remained an indelible part of our national culture. More than six popular late-night shows air every night of the week, and with recent major shake-ups in the industry, late-night television has never been more relevant to our public consciousness than it is today.

Labor Day, 1969: Two recent college graduates move to New York to edit a new magazine called the National Lampoon. Over the next decade, Henry Beard and Doug Kenney, along with a loose amalgamation of fellow satirists such as Michael O’Donoghue and P. J. O’Rourke, popularized a smart, caustic, ironic brand of humor that has become the dominant voice of American comedy. Ranging from sophisticated political satire to broad raunchy jokes, the National Lampoon introduced iconoclasm to the mainstream, selling millions of copies to an audience both large and devoted.

Five mysterious billionaires summoned Douglas Rushkoff to a desert resort for a private talk. The topic? How to survive The Event: the societal catastrophe they know is coming. Rushkoff came to understand that these men were under the influence of The Mindset, a Silicon Valley-style certainty that they can break the laws of physics, economics, and morality to escape a disaster of their own making—as long as they have enough money and the right technology.

In this startling group memoir, four friends - Black and White, gay and straight, immigrant and American-born - use Toni Morrison’s novels as a springboard for intimate and revealing conversations about the problems of everyday racism and living whole in times of uncertainty. Tackling everything from first love and Soul Train to police brutality and the Black Lives Matter movement, the authors take up what it means to read challenging literature collaboratively and to learn in public as an act of individual reckoning and social resistance.

In 2014, on the side of a Los Angeles freeway, a One Direction fan erected a shrine in the spot where, a few hours earlier, Harry Styles had vomited. “It’s interesting for sure,” Styles said later, adding, “a little niche, maybe.” But what seemed niche to Styles was actually an irreverent signpost to an unfathomably large, interconnected, and influential multiverse: stan culture. In this book, Kaitlyn Tiffany, a staff writer at the Atlantic and proud superfan herself, guides us through the nebulous online world of fans, stans, and boybands.

In The Marketplace of Attention, James Webster explains how audiences take shape in the digital age. Webster describes the factors that create audiences, including the preferences and habits of media users, the role of social networks, the resources and strategies of media providers, and the growing impact of media measures - from ratings to user recommendations. He incorporates these factors into one comprehensive framework: the marketplace of attention.