Social Sciences Media Studies

If you want a successful business or become an influencer, it has never been more important to build relationships with your audience. Most social media marketing books and courses tell you to pump out content, throw a million things at the wall, and see what sticks. As we move into the future, this strategy is quickly dying.

In Teaching to Transgress, Bell Hooks - writer, teacher, and insurgent black intellectual - writes about a new kind of education, education as the practice of freedom. Teaching students to "transgress" against racial, sexual, and class boundaries in order to achieve the gift of freedom is, for Hooks, the teacher's most important goal. Bell Hooks speakes to the heart of education today: how can we rethink teaching practices in the age of multiculturalism? What do we do about teachers who do not want to teach, and students who do not want to learn? How should we deal with racism and sexism in the classroom? Full of passion and politics, Teaching to Transgress combines a practical knowledge of the classroom with a deeply felt connection to the world of emotions and feelings. This is the rare book about teachers and students that dares to raise questions about eros and rage, grief and reconciliation, and the future of teaching itself.

Early True Believers: The Untold Story of Silicon Alley is a 1990s saga of ambition and innovation set in Manhattan’s Silicon Alley, a swath of downtown that served as New York City’s nerve center of tech entrepreneurship. The series features the stories of a forgotten cohort of early internet visionaries, countercultural social networks, the digital gold rush, and the lavish events that came with it, including one held in an underground Tribeca bunker that abruptly ended in a police raid—a harbinger of the upheaval to come.

Crushed by the Romans in the first century A.D., the ancient Druids of Britain left almost no reliable evidence behind. Historian Ronald Hutton shows how this lack of definite information has allowed succeeding British generations to reimagine, reinterpret, and reinvent the Druids. Hutton's captivating book is the first to encompass two thousand years of Druid history and to explore the evolution of English, Scottish, and Welsh attitudes toward the forever ambiguous figures of the ancient Celtic world.

From its first publication in 1992, Men, Women, and Chain Saws has offered a groundbreaking perspective on the creativity and influence of horror cinema since the mid-1970s. Investigating the popularity of the low-budget tradition, Carol Clover looks in particular at slasher, occult, and rape-revenge films. Although such movies have been traditionally understood as offering only sadistic pleasures to their mostly male audiences, Clover demonstrates that they align spectators not with the male tormentor, but with the females tormented.

T's story didn't spring from nature: it is a tale that began long before the hormone was even isolated, when 19th-century scientists went looking for the chemical essence of masculinity. And so this molecule's outmoded, authorized life story persisted, providing a handy rationale for countless behaviors-from the boorish and the belligerent to the exemplary and enviable. Rebecca Jordan-Young and Katrina Karkazis focus on what T does in six domains: reproduction, aggression, risk-taking, power, sports, and parenting. Testosterone allows us to see the real T for the first time.

What is it about Iceland that makes many women's experience there so positive? Eliza Reid, the First Lady of Iceland, examines her adopted homeland's attitude toward women—the deep-seated cultural sense of fairness, the influence of historical role models, and, crucially, the areas where Iceland still has room for improvement. Reid's own experience as an immigrant from small-town Canada who never expected to become a first lady is expertly interwoven with interviews with dozens of sprakkar ("extraordinary women") to form the backbone of an illuminating discussion.

Not so very long ago, Yuletide was as much a chilling season of ghosts and witches as it was a festival of goodwill. In The Old Magic of Christmas, you'll rub elbows with veiled spirits, learn the true perils of elves, and discover a bestiary of enchanted creatures. Rife with the more frightful characters from folklore and the season's most petulant ghosts, this book takes you on a spooky sleigh ride from the silvered firs of a winter forest to the mirrored halls of the Snow Queen.

The Pickup Artist is a salacious book about the continuing adventures of the world's most famous pickup artist, Mystery, who was first introduced as the ringleader of a subculture of pickup artists chronicled in Neil Strauss's 2005 best seller The Game. After fame, fortune, and reality television, a group of pickup artists live in a gorgeous Miami mansion and live the life many merely dream of.

In today’s chaotic world, where the multiplication of information sources creates competing narratives, credibility is the key to winning the war of ideas. This is the reason why governments and corporations resort to astroturfing - creation of ostensibly grassroots movements set up to advance political agendas and commercial campaigns. The democratization of information and polarization of politics offer a perfect storm.

The modern marketing game has changed. Will you change with it? In today's world, there are more than 2.3 billion active social media users around the globe. The audience of Facebook, Instagram, and Snapchat has surpassed traditional media such as television and radio. As society continues to evolve and become more digital and interconnected on varying platforms, it is essential that your brand is represented in the social media sphere. This audiobook will equip you to build your brand on social media.

Explore the legends, gods, and cosmic cycles that defined one of the most powerful civilizations in the Americas. Far from a dry academic text, Myths, Gods, and Rituals of Aztec Mythology brings these ancient stories to life with vivid detail and cultural insight. Listeners are introduced to the core beliefs of the Aztec people, including their view of the cosmos, the importance of rituals, and their reverence for nature's forces. Through simple yet powerful storytelling, Matthew Torres offers a beginner-friendly entry point into one of history's most fascinating mythologies.

How will AI evolve and what major innovations are on the horizon? What will its impact be on the job market, economy, and society? What is the path toward human-level machine intelligence? What should we be concerned about as artificial intelligence advances? Architects of Intelligence contains a series of in-depth, one-to-one interviews where New York Times best-selling author Martin Ford uncovers the truth behind these questions from some of the brightest minds in the artificial intelligence community.

American society has become anti-male. Men are sensing the backlash and are responding. They're dropping out of college, leaving the workforce, and avoiding marriage and fatherhood at alarming rates. The trend is so pronounced that a number of books have been written about this man-child phenomenon, concluding that men have taken a vacation from responsibility. But why should men participate in a system that seems to be increasingly stacked against them?

In this groundbreaking work, Sara Ahmed demonstrates how queer studies can put phenomenology to productive use. Focusing on the “orientation” aspect of “sexual orientation” and the “orient” in “orientalism,” Ahmed examines what it means for bodies to be situated in space and time. Bodies take shape as they move through the world directing themselves toward or away from objects and others. Being “orientated” means feeling at home, knowing where one stands, or having certain objects within reach. Orientations affect what is proximate to the body or what can be reached.

In Survival of the Prettiest, Nancy Etcoff, a faculty member at Harvard Medical School and a practicing psychologist at Massachusetts General Hospital, argues that beauty is neither a cultural construction, an invention of the fashion industry, nor a backlash against feminism - it's in our biology.

Black Elk of the Sioux has been recognized as one of the truly remarkable men of his time in the matter of religious belief and practice. Black Elk was the only qualified priest of the older Oglala Sioux still living when The Sacred Pipe was written. This is his book: he gave it orally to Joseph Epes Brown during the latter's eight month's residence on the Pine Ridge Reservation in South Dakota, where Black Elk lived.

One of the most talked-about scholarly works of the past 50 years, Judith Butler's Gender Trouble is as celebrated as it is controversial. Arguing that traditional feminism is wrong to look to a natural, "essential" notion of the female, or indeed of sex or gender, Butler starts by questioning the category "woman" and continues in this vein with examinations of "the masculine" and "the feminine." Best known however, but also most often misinterpreted, is Butler's concept of gender as a reiterated social performance rather than the expression of a prior reality.

In the 1950s, Confidential magazine, America's first celebrity scandal magazine, revealed Hollywood stars' secrets, misdeeds, and transgressions in gritty, unvarnished detail. Deploying a vast network of tipsters to root out stars' sexual affairs, drug use, and sexuality, publisher Robert Harrison destroyed celebrities' carefully constructed images and built a media empire. Confidential became the best-selling magazine on American newsstands in the 1950s, surpassing Time, Life, and the Saturday Evening Post. Confidential's spectacular rise was followed by an equally spectacular fall.

Joseph Cordell, the founder of the nation's largest law firm focusing on men's divorce and the creator of DadsDivorce.com, has seen the consequences of the mistakes men make. Drawing upon the huge number of cases that Cordell & Cordell has handled, this book identifies the 10 most common mistakes that end up hurting men in divorce. Cordell demystifies the divorce process, explains what judges consider in making their final decisions, and lays out a road map for positive actions men can take to achieve the best possible outcome.