Technology Business

In The CISO Evolution: Business Knowledge for Cybersecurity Executives, information security experts Matthew K. Sharp and Kyriakos "Rock" Lambros deliver an insightful and practical resource to help cybersecurity professionals develop the skills they need to effectively communicate with senior management and boards. They assert business aligned cybersecurity is crucial and demonstrate how business acumen is being put into action to deliver meaningful business outcomes.

The race is on to become a digital enterprise. Every organization has a plan for updating products, technologies, and business processes. But that's not enough anymore. With disruptive startups outperforming industry stalwarts, executives everywhere are pushing greater growth and innovation. Staying competitive demands a complete digital transformation.

Claude C. Hopkins fut l'un des pionniers de la publicité moderne et copywriter de génie. Il était persuadé que la publicité n'existait que pour vendre quelque chose et que ses effets devaient être mesurables. Ce modeste fils de marchand de chandelles a été imprimeur, journaliste, essayiste, éditeur de livres, de journaux populaires, homme de lettres et fondateur d'associations. Un vrai touche-à-tout ! Parti de rien, jusqu' à devenir le Père fondateur des États-Unis, cette biographie révèle les chemins qui l'ont mené au succès et à la gloire.

The rise, fall, and revival of the Caesar of Silicon Valley. Elon Musk has cast himself as the savior of humanity, an altruistic force whose fortune is tied to noble pursuits from halting our dependence on fossil fuels to colonizing Mars. Once frequently heralded as a modern-day Edison, Musk has...

This step-by-step guide to mastering LinkedIn will teach you how to optimize your LinkedIn profile, make high-quality connections, and create compelling content, with 60 LinkedIn lessons that are short enough to understand, and implement in 15 minutes or less. If you complete one each day, within 60 days, you’ll fully master LinkedIn. If you’re looking to find a new job, your LinkedIn profile will attract the best employers. If you’re recruiting, you’ll find and connect with top talent. And if you’re growing a business, you’ll attract your ideal customer to you.

Cohen shows how smart guys like Jeff Bezos, Peter Thiel, and Mark Zuckerberg fell in love with a radically individualistic ideal and then mainstreamed it. With these very rich men leading the way, unions, libraries, public schools, common courtesy, and even government itself have been pushed aside to make way for supposedly efficient market-based encounters via the Internet. Donald Trump's election victory was an inadvertent triumph of the "disruption" that Silicon Valley has been pushing. A society that belittles civility, empathy, and collaboration can easily be led astray.

How did companies like Facebook, PayPal, Oracle, and Google get started? Who built the internet as we know it now? What are their stories? How did these tech giants turn innovation into a global technological empire? You’ll learn it all and more with The Tech Billionaires Collection!

Feeling like your business is running you? Do you want to earn more—without working around the clock? This is your step-by-step, no-fluff guide to reclaiming your time, focus, and sanity through the power of Artificial Intelligence (AI)—no tech skills required.

Struggling with social media marketing for business? Feeling overwhelmed or don't even know where to begin? This is the book for you! 500 Social Media Marketing Tips is your complete guide to social media success for business, featuring hundreds of the actionable strategies for success on Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Snapchat, TikTok, and more!

From his unassuming start and his life with his adopted parents to the founding of Oracle, what would later become a technology superpower, this biography examines the life and legacy of Larry Ellison. Few could have guessed what Larry would go on to become, and his story is a testament to hard work, determination, and a drive to succeed.

Stakeholders don't invest in AI because they understand the tech―they invest when its business impact is clear and undeniable. In Show AI―Don't Tell It, AI executive and business strategist Dr. Lisa Palmer reveals how to use visual storytelling to make AI's value tangible, turning complex ideas into clear business outcomes that drive buy-in, adoption, and scale. Instead of vague theories and hype, this book provides clear frameworks, practical tools, and proven visualization techniques to help leaders secure funding, accelerate implementation, and maximize AI's impact.

The wildly enthralling and entertaining story of Apple's monopolistic impulses and the global business and political forces arrayed against its $3 trillion empire. iWar is a saga of corporate intrigue, control, and competition, featuring some of the world's most brilliant and powerful minds. It...

Unlock AI’s Power to Build Wealth and Freedom. Are you tired of struggling while others thrive? Unsure how to leverage AI for success? ChatGPT Multiverse is your step-by-step guide to using AI for passive income, viral content, and limitless opportunities.

Today, organizations are grappling with ambiguity, volatility, and paradox surrounding the challenges they face. This is complexity. But too many leaders approach complexity the wrong way - they push their people harder and harder and tackle problems one at a time over months, sometimes even years and nearly always in a linear fashion. It’s like setting a pot of water on “low” and waiting for it to boil. In this book, the authors share their proven formula for dramatically shortening the process and solving an organization’s toughest challenges in mere days.

For decades there have been two iconic Japanese auto companies. One has been endlessly studied and written about. The other has been generally underappreciated and misunderstood. Until now. Since its birth as a motorcycle company in 1949, Honda has steadily grown into the world’s fifth largest automaker and top engine manufacturer, as well as one of the most beloved, most profitable, and most consistently innovative multinational corporations.

How to Start a Social Media Management Business is your guide to building a business from the ground up. Whether you're an enthusiastic beginner or a seasoned pro looking to monetize your skills, this book provides instructions on launching, managing, and expanding a social media management business. Discover how to market your services, acquire clients, optimize operations, and scale your business effectively. Filled with practical advice, real-world examples, and the latest industry insights, this book equips you with the knowledge to create a sustainable and rewarding enterprise.

Endless terror. Refugee waves. An unfixable global economy. Surprising election results. New billion-dollar fortunes. Miracle medical advances. What if they were all connected? What if you could understand why? The Seventh Sense is the story of what all of today's successful figures see and feel...

In Untangling AI, founder and Chief AI Officer at Multiplai Tech, Matt Kesby, delivers an incisive roadmap for business leaders interested in assessing where their companies stand in the AI adoption lifecycle and where they want to go. Kesby explains how to rethink your current operational model and how to replace traditional workflows with AI-powered decision-making and execution.

Jeff Hawkins, the man who created the PalmPilot, Treo smart phone, and other handheld devices, has reshaped our relationship to computers. Now he stands ready to revolutionize both neuroscience and computing in one stroke, with a new understanding of intelligence itself.

In a world where AI is revolutionizing every industry, there's a thin line between those who thrive and those who fall behind. This exclusive three-audiobook bundle is your access key to the AI winners' club. This isn't just about “using ChatGPT and AI”—millions of people do that. It's about mastering it completely, turning it into a money-making machine that works 24 hours a day, 7 days a week, even while you sleep.