Television Business

“Provocative…terrific stories” (The New Yorker) of the people who transformed sports—in the span of a single generation—from a job that required even top athletes to work in the off-season to make ends meet into a massive global business. It started, as most business deals do, with a...

Kelly Perdew, winner of The Apprentice 2, has what it takes to lead. His secret weapon: the principles he learned at West Point, as a U.S. Army Intelligence officer, and as an Airborne Ranger, principles that he's applied to business with the same firepower determination that makes our military the best on the battlefield.

In The Second Assistant, readers across the country found a heroine they loved to love in Lizzie Miller, the smart and witty East Coast girl clinging for dear life to the bottom rung of the Hollywood ladder. But no more coffee runs and sorting thumbtacks by color for Lizzie; she's been promoted. As first assistant to Scott Wagner, now president of The Agency and one of Hollywood's premiere movers and shakers, she's making decisions and learning the ins and outs of the business.

From the New York Times bestselling author of Seinfeldia, the definitive story of the creation and legacy of Parks and Recreation, with exclusive interview content from its cast, crew, and creators, as well as an introduction by Nick Offerman More than fifteen years after Parks and Recreation...

Flipping TVs is a business model that is often overlooked, but those who are getting involved and know what to look out for can make impressive additional incomes–with very little effort.

The internet didn't kill TV! It has become its best friend. Americans are watching more television than ever before, and we're engaging online at the same time we're tuning in. Social media has created a new and powerful backchannel, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And connected TVs blend web and television content into a unified big screen experience, bringing us back into our living rooms.

Get on TV!, Jacquie Jordan brings her expert advice straight to you - the entrepreneurs, experts, authors, and future reality stars looking to land a television spot....Jacquie Jordan has been involved in booking, supervising or producing over 10,000 television guests, as well as coaching countless people on how to get on air.

Walter's Perspective provides a unique glimpse into the rough-and-tumble Chicago news business as seen through the eyes of one of its legendary players. From his first news job working as a legman to his later role as a news anchor and political commentator, Jacobson battled along the front lines of an industry undergoing dramatic changes.

Multi-Screen Marketing is a comprehensive guide to understanding the multi-screen consumer. Written by thought leaders from Microsoft's Advertising division, the book identifies what drives consumer behavior across devices and digital platforms - sequentially, simultaneously, at home, at work, and everywhere in between. The underlying concept is that marketers need to move beyond a technology feature-obsessed approach, where a device's capabilities dictate one's marketing plan, and instead, focus on the underlying needs and motivations of their customers.

The most up to date media training book on the market. The idea of Media is more than just TV, Print, and Radio. Media now includes social media interviews, Skype, Periscope, Facebook Live, Blog interviews. It means Leveraging Traditional and Internet Media. All are important.

On February 7, 2010, the CBS television series Undercover Boss premiered to a staggering 38.6 million viewers, the largest post–Super Bowl audience for a new series and the most-watched premiere episode of any reality series in the history of television. Now, for the first time, the bosses and employees featured on Undercover Boss share the lessons they learned as well as the formative experiences that resulted from being on the show.

Recommended by agents and acting coaches, Acting in Chicago, 4th Edition demystifies the question of how to build a rewarding, sustainable, and profitable acting career. Everything you need to make a full-time living as a Midwest-based actor is at your fingertips in this updated edition.

For decades, Black women have taken on pioneering management roles in television newsrooms across the country. The women were, and still are, bold, brave and unwilling to yield to the status quo. Dr. Ava Thompson Greenwell opens the door to the ugliness of racial animus that greeted them as they climbed the ranks.

Learn from the horror stories of others. Don't make the mistake of a wildly successful crowdfunding campaign that results in personal financial failure.

A mob boss in therapy. An experimental, violent prison unit. The death of an American city, as seen through a complex police investigation. A lawless frontier town trying to talk its way into the United States. A corrupt cop who rules his precinct like a warlord. The survivors of a plane crash...

One of the most innovative minds in business provides an equally original guide to getting ahead. Frank Bennack’s accomplishments in media and business are unrivaled. He was named chief executive of Hearst in 1979, and for nearly 30 years he helped solidify the company’s reputation as a...

Americans are watching more video content than ever, nearly six hours a day on average. A closer look at how audiences are consuming content reveals that video is a broad category including streaming, digital, and linear TV and that these alternatives are much more integrated than many acknowledge.

Imagine turning your music into a lucrative income stream within months, even if you've been mystified by the complex world of music licensing for years. Do you feel overwhelmed by the idea of navigating the music licensing landscape? Are you unsure of where to begin on your journey to licensing your music for movies, TV shows, and video games? Perhaps you're feeling trapped in a cycle of uncertainty, not knowing how to protect your rights, negotiate a winning deal, or create fruitful opportunities.

Bob Circosta has packed his decades of experience and knowledge into a book that can and will help you maximize your sales potential and ability to communicate your message—whatever it may be—to anybody, anywhere.

ガラポンTVは、地上デジタル放送8局の番組を1セグで、最大4カ月分（ ハードディスク増設時）全番組録画(=全録) し、スマートフォン、タブレット、PCなどでいつでもどこでも見たい番組を視聴できる画期的な録画機。ガラポンTVの特徴や開発経緯、将来展望などについて、ガラポン株式会社代表 取締役の保田歩氏に、元MACLIFE編集長の高木利弘氏がインタビューしました。起業する決断のタイミングや、困難に遭っても折れない心の持ち方、ビジネスモデルの組立方など、ベンチャーを志す人は必聴です。