Writing Career

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

दुनिया बदल रही है, ब्यूरोक्रेसी बदल रही है और ब्यूरोक्रेट चुनने का एग्ज़ाम भी बदल रहा है । यह किताब इसी नये समीकरण यानी यूपीएससी 2.0 पर बात करती है और उसके लिए खुद को तैयार करने की तरकीबें बताती है। यह किताब मोटिवेशन की पारंपरिक किताबों से अलग अपने आसपास की वास्तविक दुनिया और खुद को समझने की नज़र देने वाली किताब है। इसका संदर्भ बेशक यूपीएससी है लेकिन असल में यह पढ़ने के तरीके और व्यक्तित्व तराशने का हुनर देने वाली किताब भी है।

In this collection of Jeff Bezos' writings - his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas - you'll gain an insider's view of the why and how of his success. Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.

This audiobook is about the stuff you learn when you've worked for a boss you'd swear jumped out of a Dilbert cartoon; worked in a business whose performance careened up and down like a runaway clown car; when you've faced legal or ethical problems that needed the wisdom of Solomon to sort out while they roiled your guts at night; or when you've sat on the stand across from some third-rate Perry Mason, or tried to be one yourself.

Despite the growth of platforms such as LinkedIn, resumes remain an indispensable tool. With the job market more competitive than ever before, it's vital that you present the “best version” of yourself on paper. With 100s, even 1000s of resumes to sift through, hiring managers simply look for the smallest mistake to discard your resume and hire your competitor.

Yes, it’s possible to build a business around your expertise, ideas, message, and personality. But first you need to realize - you are the brand. It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income? In You Are the Brand, Mike Kim shares his proven eight-step blueprint that has helped build the brands for some of today’s most influential thought leaders - as well as his own personal brand.

A unique and significant guide to selling more books through personal appearances and online interviews, brimming with information and resources as well as tips and ideas from nearly two dozen author-speaker professionals.The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books.

When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.

It's not easy for an entrepreneur to get a bank loan, find investors, and make it to the top of your industry. Many business owners find themselves overwhelmed in their business planning process, or even worse, they outsource the planning to an unqualified professional.

An insightful and actionable guide to creating a hero that readers will fall in love with, from the author of The Secrets of Story The hardest yet most essential element of writing great fiction is character – specifically, creating a central hero who is relatable, compelling, and worth the...

With advice and tools for improving a wide array of communication skills - from delivering an effective presentation to drafting proposals to the effective use of e-mail - Business Communication helps managers deliver information effectively.

The media guru and bestselling author of Pitch Perfect helps professionals break away from canned communications and find their true—and most effective—voice no matter the workplace. The business world has adopted the wrong definition of successful communication. For many years, being “on...

The definitive source of information, insight, and advice for creative writers, from the nation’s largest and most trusted organization for writers, Poets & Writers. For half a century, writers at every stage of their careers have turned to the literary nonprofit organization Poets & Writers...

Like the best advice from a therapist, career counselor, and savvy best friend, this practical resource details dozens of concrete ways to improve work life in any kind of job or entrepreneurial setting. As Minda Zetlin shows, basic self-care principles are the key, and they apply in both tranquil and turbulent times. Her prescriptions are action-ready and available to all.

Author and former literary agent Nathan Bransford shares his secrets for creating killer plots, fleshing out your first ideas, crafting compelling characters, and staying sane in the process. Hear the guide that New York Times best-selling author Ransom Riggs called "the best how-to-write-a-novel book I've read."

Communicating with Mastery provides listeners with a rich treasure trove of frameworks and tools for leadership communication as developed and taught over the past decade at Stanford's Graduate School of Business. Designed for the business leader on the go, it provides you quick access to helpful approaches to vexing communication problems leaders face today in speaking and writing to various audiences.

In Joel's Schwartzberg's 10-plus years as a strategic communications trainer, the biggest obstacle he's come across - one that connects directly to nervousness, stammering, rambling, and epic fail - is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.

This masterfully well-constructed bundle contains five books by four expert bloggers.

When we’re writing a book, we need inspiration, and we need the “how-to” pieces that we were never taught in school. Start Writing Your Book Today provides both. Over the last 10 years as a writing coach, Morgan has developed a blend of mindset and mechanics to help authors through feeling stuck and into power writing through their books. In this book, Morgan shares her methods with you, so that you can step up and become the writer you know you’re meant to be.

What will I learn? Discover the Power of Words. Master Clear Thinking and Language for Impactful Communication. Learn to Structure Your Thoughts for Effective Speaking. Learn to speak fluently with strategic exercises. Learn how to be more articulate in every conversation.