Listen free for 30 days

  • Blue Ocean Strategy, Expanded Edition

  • How to Create Uncontested Market Space and Make the Competition Irrelevant
  • Written by: W. Chan Kim, Renee Mauborgne
  • Narrated by: Roger Wayne
  • Length: 8 hrs and 43 mins
  • 4.3 out of 5 stars (49 ratings)

Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo + applicable taxes after 30 days. Cancel anytime.
Blue Ocean Strategy, Expanded Edition cover art

Blue Ocean Strategy, Expanded Edition

Written by: W. Chan Kim,Renee Mauborgne
Narrated by: Roger Wayne
Try for $0.00

$14.95 a month after 30 days. Cancel anytime.

Buy Now for $21.92

Buy Now for $21.92

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Tax where applicable.

Publisher's Summary

In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans" - untapped new market spaces ripe for growth. 

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: a new preface by the authors: "Help! My Ocean Is Turning Red"; updates on all cases and examples in the book; and two new chapters and an expanded third one - "Alignment, Renewal, and Red Ocean Traps" - that address some of the most pressing questions listeners and readers have asked over the years. 

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.  

©2015 Harvard Business Publishing Corporation (P)2020 Gildan Media

What listeners say about Blue Ocean Strategy, Expanded Edition

Average Customer Ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    29
  • 4 Stars
    12
  • 3 Stars
    5
  • 2 Stars
    2
  • 1 Stars
    1
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    22
  • 4 Stars
    9
  • 3 Stars
    4
  • 2 Stars
    0
  • 1 Stars
    1
Story
  • 4 out of 5 stars
  • 5 Stars
    17
  • 4 Stars
    12
  • 3 Stars
    3
  • 2 Stars
    3
  • 1 Stars
    1

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    4 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    4 out of 5 stars

Great book, terrible audiobook.

Because this book references, a bunch of diagrams and charts, the author just says sea figure one. If you are using this audiobook, because you have vision impairment, you are mobile beer on foot, in a car, or on a bicycle. This could be easily addressed by just applying some descriptive practises to the figures. I ultimately cannot recommend this as an audiobook.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Outstanding!

Best business book I have ever read with practical tips to apply today. Highly recommend!

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!