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Regular price: CDN$ 32.93

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Publisher's Summary

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet.

Just about everyone thinks they know how they got there.

Just about everyone is wrong.

For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them?

In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

©2017 Scott Galloway (P)2017 Penguin Audio

What members say

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  • Alexander Walsh
  • 2017-10-15

excellent insights on the bleeding edge

a flurry of facts. I would have liked to hear more about how cryptocurrency and Smart Contacts could affect the four.

1 of 1 people found this review helpful

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  • matt acosta
  • 2017-11-09

Unsettling

Non bias, unsettling truth about the companies that surround our current lives and careers. Will share with my team and colleagues.

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  • Daniel K Jackson
  • 2017-11-19

It’s worth buying.

It’s a history book about the four top businesses so far. It’s not a how to start the next big thing or rules your startup should follow kind of book.

If you use any of the four’s products or services you 100% need this book.

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  • Stephanie Hoyle
  • 2017-11-18

Muy buen libro

Súper interesante, completo, claro y cierto. Además es nuy fácil de escuchar y entender. Recomendado.

0 of 1 people found this review helpful