Développement commercial et entrepreneuriat

In this science-driven guide to persuasion Robert Cialdini applies the psychology of why people say yes to help you succeed in business and life.

A black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was....

Felix Dennis is an expert at proving people wrong. Starting as a college dropout with no family money, he created a publishing empire, founded Maxim magazine, made himself one of the richest people in the UK, and had a blast in the process....

Strengthen the key components of your business, overcome obstacles, and achieve success through the Entrepreneurial Operating System (EOS).

The idea is simple: You don't have to choose between being a pushover and a jerk. Using Radical Candor - avoiding the perils of Obnoxious Aggression, Manipulative Insincerity, and Ruinous Empathy - you can be kind and clear at the same time....

For those who don't want a lifetime subscription to "settle-for-less", there is an alternative; an expressway to extraordinary wealth capable of burning a trail to financial independence....

At the very heart of all the success and failure I've been exposed to - both my own entrepreneurial journey and through the thousands of interviews I’ve conducted on my chart-topping podcast - are a set of principles that ensure excellence....

Endless Customers delivers a proven framework for businesses to become the most trusted and recognized brands in their markets by harnessing the power of developing the right content, website, sales activities, technology, and culture of performance.

Kickstart your dream business and see it through to success with actionable advice and inspirational stories from entrepreneur, investor, YouTuber, and founder of HelpBnk Simon Squibb.

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.