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Choose Your Enemies Wisely

Business Planning for the Audacious Few

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Choose Your Enemies Wisely

Written by: Patrick Bet-David, Greg Dinkin
Narrated by: Patrick Bet-David
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What’s the difference between your competitor and your enemy?

You know who your competitors are. You keep tabs on them regularly, and can list them calmly, along with their strengths and weaknesses.

But your enemies are a whole other matter. They’re the haters and the doubters who said you’d never make it, the ones who stomped on your dreams. When you think about your enemies, you get emotional. You feel like you won’t let anything—or anyone—stop you.

In Choose Your Enemies Wisely, Patrick Bet-David, #1 Wall Street Journal bestselling author, founder of Valuetainment, and host of The PBD Podcast, shows how to harness that emotion to turbocharge your business, dominate this year, and grow for generations after.

But first, you need to choose your enemies wisely.

Bet-David has spent years perfecting the system that led to the knockout success of his own financial services company. Now, Bet-David shares the secret behind this system: his 12 Business Building Blocks, which will teach you how to seamlessly blend emotion and logic in your business plan. Both a practical document for achieving goals and the fuel needed to fire up yourself and your team, this plan goes beyond the “how” and digs deeper into the “why”: not only how you’ll get funding, but why you need long-term vision; why you must build a culture that makes employees want to run through walls; why you have to know the enemy you’re out to prove wrong. Straightforward and simple, the steps in this book will lead you to move the levers that create exponential growth and lasting success.

Read Choose Your Enemies Wisely if you are a visionary, dreamer, and big thinker. Where you are now in your business journey doesn’t matter. By following Bet-David’s plan, you will set up your business for sustainable success and accomplish your most audacious goals.


* This audiobook edition includes a downloadable PDF that contains important visual aids from the book. Entrepreneurship Forecasting & Strategic Planning Management & Leadership Marketing & Sales Small Business Small Business & Entrepreneurship Business Marketing Leadership Inspiring Success Emotions Management Thought-Provoking
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What the critics say

“While Choose Your Enemies Wisely is an excellent guide to creating a business plan that will accelerate your company’s success, it is also, at its core, an ode to American capitalism—and Bet-David is living proof that anyone can achieve their wildest dreams, with the right motivation.”
-Ken Langone, co-founder of The Home Depot

"One of the best lessons my dad taught me is that 'adversity is a terrible thing to waste.' You can’t control what challenges life throws at you, but you can decide how you react to them, how you let them fuel you. In this inspiring book, Patrick Bet-David unpacks this idea brilliantly, and lays out a step by step path that will help you bring your business dreams to life."
-Will Guidara, national bestselling author of Unreasonable Hospitality

"Patrick understands and can see the entire big picture, which very few can do. He is able to use that insight to inspire and motivate individuals to reach their highest goals."
-Tommy Mottola, former Chairman and CEO of Sony Music

"The foundation for business plan design shared by Bet-David is reminiscent of the identification of inspiration and perspiration as the formula for genius—with a twist... An accessible guide for anyone needing to come up with a business plan."
-Booklist
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Most Relevant
What an eye opening read! I discovered so much about myself and my mind and way I was thinking with my businesses and my life. If you are looking to grow your in all aspects of your life...please read and re read 🫡

Wow!

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Patrick Bet-David is a no-nonsense guy, and this book proves it once again, just like "Your Next Five Moves" (Must read). This book lays out 13 fundamentals to reaching the top of your own pyramid of needs and self fulfilment, with actionable steps that must be achieved and completed in order to build a world class brand. PBD also highlights the dangers in targeting the wrong "Enemies/Competition" and most of all, how to "choose them wisely", to steer your entrepreneurial journey in the right direction, sustainably.

A must read for entrepreneurs!

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Enjoyed this thoroughly. Tons of useful information with easy/detailed steps for various projects. So many great references and quotes. Lots of his content overlaps with other leaders I follow, so this resonated much deeper for me.

Logic & Emotion

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Great book for people if you’re in the business world or even in regular life on how to see things from a different perspective.

Outside the box thinking

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Very cool. Some great insights mixed in with some audio bonuses. Concise, Direct and Helpful. Thanks Pat.

Pat is a Mensch.

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