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Choose Your Enemies Wisely

Business Planning for the Audacious Few

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Choose Your Enemies Wisely

Written by: Patrick Bet-David, Greg Dinkin
Narrated by: Patrick Bet-David
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About this listen

What’s the difference between your competitor and your enemy?

You know who your competitors are. You keep tabs on them regularly, and can list them calmly, along with their strengths and weaknesses.

But your enemies are a whole other matter. They’re the haters and the doubters who said you’d never make it, the ones who stomped on your dreams. When you think about your enemies, you get emotional. You feel like you won’t let anything—or anyone—stop you.

In Choose Your Enemies Wisely, Patrick Bet-David, #1 Wall Street Journal bestselling author, founder of Valuetainment, and host of The PBD Podcast, shows how to harness that emotion to turbocharge your business, dominate this year, and grow for generations after.

But first, you need to choose your enemies wisely.

Bet-David has spent years perfecting the system that led to the knockout success of his own financial services company. Now, Bet-David shares the secret behind this system: his 12 Business Building Blocks, which will teach you how to seamlessly blend emotion and logic in your business plan. Both a practical document for achieving goals and the fuel needed to fire up yourself and your team, this plan goes beyond the “how” and digs deeper into the “why”: not only how you’ll get funding, but why you need long-term vision; why you must build a culture that makes employees want to run through walls; why you have to know the enemy you’re out to prove wrong. Straightforward and simple, the steps in this book will lead you to move the levers that create exponential growth and lasting success.

Listen to Choose Your Enemies Wisely if you are a visionary, dreamer, and big thinker. Where you are now in your business journey doesn’t matter. By following Bet-David’s plan, you will set up your business for sustainable success and accomplish your most audacious goals.

* This audiobook edition includes a downloadable PDF that contains important visual aids from the book.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2023 Patrick Bet-David and Greg Dinkin (P)2023 Penguin Audio Entrepreneurship Forecasting & Strategic Planning Management & Leadership Marketing & Sales Small Business Small Business & Entrepreneurship Business Marketing Leadership Inspiring Success Emotions Management Thought-Provoking

What the critics say

“While Choose Your Enemies Wisely is an excellent guide to creating a business plan that will accelerate your company’s success, it is also, at its core, an ode to American capitalism—and Bet-David is living proof that anyone can achieve their wildest dreams, with the right motivation.”—Ken Langone, co-founder of The Home Depot

"One of the best lessons my dad taught me is that 'adversity is a terrible thing to waste.' You can’t control what challenges life throws at you, but you can decide how you react to them, how you let them fuel you. In this inspiring book, Patrick Bet-David unpacks this idea brilliantly, and lays out a step by step path that will help you bring your business dreams to life."—Will Guidara, national bestselling author of Unreasonable Hospitality

"Patrick understands and can see the entire big picture, which very few can do. He is able to use that insight to inspire and motivate individuals to reach their highest goals."—Tommy Mottola, former Chairman and CEO of Sony Music
All stars
Most relevant
What an eye opening read! I discovered so much about myself and my mind and way I was thinking with my businesses and my life. If you are looking to grow your in all aspects of your life...please read and re read 🫡

Wow!

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Great book for people if you’re in the business world or even in regular life on how to see things from a different perspective.

Outside the box thinking

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Very cool. Some great insights mixed in with some audio bonuses. Concise, Direct and Helpful. Thanks Pat.

Pat is a Mensch.

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Enjoyed this thoroughly. Tons of useful information with easy/detailed steps for various projects. So many great references and quotes. Lots of his content overlaps with other leaders I follow, so this resonated much deeper for me.

Logic & Emotion

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After I finished listening to the audiobook, I just sat back and reflected. And then I smiled. A bunch of single words came to mind: hope, anticipation, excitement, glee, but most of all, gratitude. I’m not a business person and even I could understand this book. I have taken away just over 17 pages of typewritten notes of practical steps that I will re-read and I’m looking forward to implementing. As a Solopreneur, I didn’t appreciate the need to develop a business plan … until now.

Over the past few years, I’ve been struggling to achieve a particular dream. Now I feel a sense of relief mixed with a fire in my soul because now I see a strategy. Now I have an enemy; actually I have more than one and frankly the more the merrier.

This book has provided a bridge to make my dream a reality so I thank you Patrick. “Choose Your Enemies Wisely” not only positively affects me personally but professionally, which will ultimately have a positive impact on the lives I will touch.

Thank you Patrick for overdelivering and I will do the same.

Future is looking brighter.

Unbelievable

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I usually read 1book/week. Took me a month to read this book because after 10-15min my brain was working too much and I missed a part of the text. Good book to rewire the brain into entrepreneur mode. Will def buy the paper version and read the last few chapter. Thank you PBD.

A must read for entrepreneur

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I am ordering the physical copy as we speak. I finished the audio and cannot wait to review again on hard copy. I strongly recommend this book as a CEO and business owner seeking to grow my portfolio. Patrick’s other book, Your Next Five Moves, is also a must read. I look forward to the Vault conference this year and hope to shake the authors hand. Top shelf stuff.

This man speaks gold.

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Clear and concise business planning book. I have been in business for a long time and found it helpful in highlighting those things that we just let be rather than address to move to the next level. Let’s go!!

Powerful and true to form from Patrick

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Patrick Bet-David once again proves his mastery of business and leadership. His unique perspective involving the blending of passion with logic in varying degrees. Depending on which of the two is dominant in your own personality, Mr Bet-David brakes down how to take yourself to the next level by harnessing your strengths and giving insight into how hiring the best people is crucial. Highlighting and analyzing which employees are worth investing in and for which roles that they are best suited for, if any at all.

Thank you for writing both of your books and all of your content. You have stoked the fire inside of me.

God bless!

Passionate delivery Great advice 

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Great book by PBD, lays out some great ideas to always stay hungry. Would recommend

Awesome

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