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Cold Calling Sucks (and That's Why It Works)

A Step-by-Step Guide to Calling Strangers in Sales

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Cold Calling Sucks (and That's Why It Works)

Written by: Armand Farrokh, Nick Cegelski
Narrated by: Armand Farrokh, Nick Cegelski
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Your Ultimate Guide to Book 1 in 3 Cold Calls

Cold calling is painful and uncomfortable for every single salesperson on Earth.

The average seller makes a couple dials, hits 6 voicemails, and gives up the moment a prospect hits them with a nasty objection.

But every time you decide to pick up the phone in spite of the suck, you separate yourself from the folks who quit. That's when you get ahead on the leaderboard.

Cold calling sucks. And that's why it works.

While most books are a 400-page exercise in academia, we have 4 promises to make this the most actionable sales book you've ever heard of:

- Step-by-Step Breakdowns & Talk Tracks: You'll learn how to win the first 60 seconds, overcome any objection, and land the meeting.

- Audio Clips to Master Tone: It's not just what you say, but how you say it. Listen to over 31 voiceovers

- Examples for Every Industry: Learn from interviews with 200+ elite reps who sell SaaS, real estate, and everything in-between.

- Backed by Gong Data on 300M+ Cold Calls: Every tactic is supported by results from real cold calls so you know it actually works.

If you embrace the suck of cold calling and master the frameworks in this book, you'll reach the top 10% of reps who book 1 meeting for every 3 cold calls that connect.

This is your step-by-step-guide to get there.

Founders of the #1 sales podcast, 30 Minutes to President's ClubArm and Farrokh led Pave from $0 to $13M+ ARR in two years as VP of Sales, and Nick Cegelski won #1 Enterprise Seller multiple times selling 6 & 7-figure deals.

©2024 30 Minutes to President's Club (P)2024 30 Minutes to President's Club Marketing Marketing & Sales Personal Success
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What the critics say

"The #1 reason for failure in sales is an empty pipeline. And the #1 reason your pipeline is empty is that you avoid cold calling. In this book, Armand & Nick inspire you to get past your mental hangups, pick up the phone, and start cold calling. Read it now. Your bank account will thank you!"—JEB BLOUNT, bestselling author of Fanatical Prospecting
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fantastic breakdown and instruction on how to book that all important first meeting, with the psychology behind it.

An amazing read for sales people of all tenure

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It was a great listen and I can wait to implement everything I learned…listened to everything in two sittings and it was great stuff!

Cold calling sucks!!!

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Loved the engaging way the audiobook was presented. Also followed along with the Kindle book. 3h of strong, actionable kung-fu cold calling tactics. You can literally steal the scripts and objections, and get to work. I'd highly recommend it to all aspiring entrepreneurs, and my community of boot stewpped Founder's & CEO's with less than $500k in revenue. This book is a must listen.

A must-read book for the New CEO

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this is a must grab and study the content...its incredibly well thought and put together including the guide along with audiobook. Their pod is also really helpful if anyone wants to learn more about this space. I'd say though that most examples both in the book and podcast seems that its geared towards selling software but any smart sales rep would be able to relate to that quite easily. Do yourselves and your team a favor and grab some copies of this puppy. well worth the time spent.

if you're in the outbound sales business or roles

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Before reading this book, fanatical prospecting was my sales bible. Immediately, after finishing my first listen through, I went back to the beginning to do it all over again. Like my favourite roller coaster as a kid, I needed to feel that rush.

There is a plethora of sales material out there that claim to be helpful. This book is without a doubt the most impactful sales book I have come across.

The authors do a wonderful job of delivering relevant tactics, in a concise, relatable, and entertaining manor. Their real world examples and simple explanation make it easy to directly apply their teachings.

Yesterday, I listened for an hour in the gym and booked a meeting in the afternoon with a lesson I learned that morning.

This is my new sales bible. I am a disciple. I will follow Armand and Nick into the fire, through the flames, to reach the end of the quarter in presidents club.

Cold calling rocks

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