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Publisher's Summary

The godmother of Silicon Valley, legendary teacher, and mother of a super family shares her tried-and-tested methods for raising happy, healthy, successful children using trust, respect, independence, collaboration, and kindness: TRICK. 

Esther Wojcicki - "Woj" to her many friends and admirers - is famous for three things: teaching a high school class that has changed the lives of thousands of kids, inspiring Silicon Valley legends like Steve Jobs, and raising three daughters who have each become famously successful. What do these three accomplishments have in common? They're the result of TRICK, Woj's secret to raising successful people: trust, respect, independence, collaboration, and kindness. Simple lessons, but the results are radical. 

Wojcicki's methods are the opposite of helicopter parenting. As we face an epidemic of parental anxiety, Woj is here to say: relax. Talk to infants as if they are adults. Allow teenagers to pick projects that relate to the real world and their own passions, and let them figure out how to complete them. Above all, let your child lead. 

How to Raise Successful People offers essential lessons for raising, educating, and managing people to their highest potential. Change your parenting, change the world.

©2019 Esther Wojcicki (P)2019 Recorded Books

What listeners say about How to Raise Successful People

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Incredible book

I loved everything about this book, it really changed the way I think and how I look at problem-solution. I loved the trick methodology and it will change so many things that I do with my kids and how I deal with them and their issues. I will probably repeat the book again just to make sure I got the most out of it. Thank you so much for an amazing book. While listening I was dreaming to meet the writer and have a collaboration with her as I have so many thoughts about changing the educational system or even opening a private school that uses those open minded methodologies, design thinking , etc.

3 people found this helpful

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Full of themselves

I disliked this book enough that I have decided to stop listening. Funny enough, I agree with most of what is shared but... there are some hypocritical bits that turned me off, and oh by golly this author is the best person to ever roam the earth and that is repeated so often, that I can’t stand listening anymore.

1 person found this helpful

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Inspirational Read for Parents and Anyone Working With Children

This book has so many tidbits and inspirational stories that I can relate to and learn from. It also gives a unique glimpse at education and parenting in Silicon Valley. It is down to earth, entertaining, and has applicable advice that comes from Woj’s years of experience as a teacher and mother. I love her style of writing and story telling!

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Amazing book and teachings!

Parents and teachers should consider picking up this book. The conclusion in this book is life lesson worth practicing and passing onto others.

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  • pooneh
  • 2019-06-12

Very poor performance by narrator

The performer need to learn how to pronounce some of the words that she is not familiar with like neutrons so it wouldn’t sound funny and affect the flow of the book. So many unnecessary pauses and wrong pronunciations. The book didn’t give much of an expert opinion. A mismatch with no strong evidence based findings. Quoting other writers doesn’t make one an expert in any field. She is definitely a proud mother and teacher!

11 people found this helpful

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  • Eric B.
  • 2019-05-21

Self aggrandizing common sense

The author has 3 very successful daughters. You will hear about them over and over. The ‘insight’ offered is almost all common sense. The stories that are supposed to highlight her use of her TRICK methodology are mostly inane. There is some good in this book but it comes with an unpalatable heaping of look at me! I’m an incredible mother and all because of me my children and their grandchildren will all be amazing.

Mrs. Wojcicki certainly has good ideas but really needed an editor. Her example for grit was her eldest daughter buying YouTube instead of continuing development of google video... not exactly relatable.

22 people found this helpful

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  • Bobby Canedy
  • 2019-05-16

Rushed, no depth, very disappointed

I expected more from this book but basically this feels like a book from a good mother who’s girls had every advantage in the world, though the writer skips that. It feels braggadocio, the writer talks a lot about her accomplishments as a teacher who helps poor kids and created this and that, never saying well my kids are now rich, and famous which helped me created these programs with google, etc. This could have been a good book, but you will not get a real understanding of how her daughters became so successful, only how great mom is. Esther should have taken more time with this book, hired a ghostwriter and really gone deep. Instead, it feels rushed only to make a dime.

66 people found this helpful

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  • Amazon Customer
  • 2019-05-14

Meh

This book could be a margin of its size. Seems very self promoting of the author. I’m sure she did a great job but I got tired hearing how amazing she thinks her self and how it is all thanks to her that her children and countless students have become successful. You can probably get most of her points out of a well written blog.

56 people found this helpful

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  • Najlaa
  • 2020-10-14

Rich privileged White woman's on parenthood

I thought I'm going to love this book, since I already believe in many of the things she "lecture": trusting our kids and treating them as dignified human beings , however, from the beginning, this book takes a disturbing tone, one of prevailed white woman who is clueless about the challenges other people have, who assumes that her "personal success story" is a model for "all people, all around the world at all times" , and very judgmental and snappy regarding other people's struggles.
not many people can afford to let leave their kids to shop alone in the supermarket, if one of people of color attempted this "confidence boosting adventure" they might lose custody on their children, the children may be arrested or worse.
White saver complex: in her self promotion book, you can hear how she single handedly altered the fate of many many people and changed the course of their lives with a single word or act, this of course is useful and silly.
Also prepare yourself to hear a lot about her three daughter's and their success, that is not much related to her parenting method, but to having grown up in privileged family , and being in the right place in the write time.
Save yourself hours of frustration and just skip this one.

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  • Abby Alwan
  • 2019-08-05

A reminder of how we should be guiding our kids

I enjoyed this book. Yes she is a bit bragadocious and it’s obvious her kids had privilege. But she came from poverty so there’s clearly a success to learn there - I do think she missed that path’s explanation in this book though.
I don’t know how else you expect her to tell the story of raising successful kids without explaining HOW she did it and WHO her kids are? I can’t get on board with the low and judgmental reviews.
I enjoyed the reminder of how we should be the best to our kids and the independence they need. How she approached situations with her classroom and kids is how I want to approach raising mine. I appreciate the good stories of how some successful people in our society were brought up.

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  • Allison Martin
  • 2019-07-13

Good concept - bad presentation

I like the idea behind TRIK. They’re not new in the way all people should be treated. And I like that Waj treats kids more like adults. However, she is way too high on herself and her kids, which was a distraction. The reader didn’t help with that. The tone of the reader’s voice was very “uppity” and distracting.

2 people found this helpful

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  • mkg
  • 2021-02-05

Best parenting book

One of the best books I have read in regards to parenting. If all parents raised their kids the way Ester did, it would be a much different world.

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  • JLD
  • 2021-02-04

Opposite of the Tiger Mom approach

I like how the author highlights the importance of child-rearing and education beyond grades, focusing on self-fulfillment through service and finding your passion, sharing these gifts with others. I highly recommend this book for parents and educators to read.

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  • Alina
  • 2020-08-27

No new ideas, but a lot of praise to oneself

Great beginning, yet rather disappointing towards the middle and the end. To much emphasis on how great the author and her family are and how they overcame difficulties. Let me remind you, the "difficulties" are the 1st world problems... of a white attractive educated woman.. Too much self praise for my taste.
Couldn't complete the book. The chapter "Kindness. Model it. It's contageous", where her daughter "kindly" rescue her 91 year old dehydrated crying grandmother from the hospice,(where the author put her in the first place...) got me disgusted with the hypocrisy of this author. Sorry...

1 person found this helpful