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Little Black Stretchy Pants

Written by: Chip Wilson
Narrated by: Chip Wilson
Length: 10 hrs and 34 mins
5 out of 5 stars (55 ratings)
Price: CDN$ 31.27
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Publisher's Summary

The unauthorized story of Lululemon.

This is a book about ordinary people who took an opportunity to be creative, to be innovative, and to maximize their potential.

Chip Wilson’s part in this story comes from the learning of thousands of mistakes. He set the culture, business model, quality platform, and people development program and then got out of the way. Lululemon’s exponential growth, culture, and brand strength have few peers, and it is because of those employees who choose to be great. 

This book is also about missed opportunity - five years of missed opportunity. Chip was playing to win while the directors of the company he founded were playing not to lose.

©2018 Time Is Tight Communications Ltd (P)2018 Time Is Tight Communications Ltd

What members say

Average Customer Ratings

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Simply, a great book and guide for entrepreneurs

Chip, thank you for writing this inspirational book. I find it strange that I can remember buying shorts from you at West Beach in Calgary but it speaks to your passion for customer service. Your mention of Ken Achenbach, one of my sponsors when I was a 15 year old competitive BMX rider, brought up fond memories but also highlights how being first is not all that is required for success in a burgeoning industry. You made your success happen because of passion and innovation and I hope your book somehow motivates Wall Street to align with you and bring back the spark that made lululemon great.

1 of 1 people found this review helpful

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Great read

Very genuine and compelling story. Heartbreaking in some ways to see the company change as it became larger. Shows how difficult it is to keep the culture in tact as a company grows and expands past the owners.

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Great leadership and personal development book

As an entrepreneur, I found Chip’s story authentic and inspiring. You can choose to follow certain sections of this book as a reference for developing yourself or your organization OR you can just listen to it to get some positive energy and inspiration to continue your growth journey...

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Open, Honest, Inspired.

A great listen for those interested in leadership, people development, culture, change and lululemon. This book reminds us that people can do great things when they have shared vision and passion.

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entertaining and inspiring

loved it....it was good to get to know Chip and to learn about the ups and downs.

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Eat your heart out Phil Knight!

An inside look of the highs and lows of one of the most prolific brands of the last 20 years. It's a beautiful story and the book is filled with plenty of learnings for any entrepreneur.

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  • Braden
  • 2018-10-22

A unique perspective.

Very cool story that reminded me of Shoe Dog with more cultural lessons. Very cool that it was also narrated by Chip and his family!

3 of 3 people found this review helpful

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  • Anonymous User
  • 2019-03-03

Incredible

As a Vancouverite, I am very familiar of the brand Lululemon. However, this book has shed incredible wisdom in building, growing and sustaining a company and would be a valuable read to any entrepreneur. It also provides an incredible gift of experience for any company considering an IPO. The realistic light Chip has spoke about is much needed education to a new comer , and shining light on the corruption and scandal of the public procedure could save many others from potential heartache. Chip thank you for your bravery in writing this book and the much needed value it will provide others 💕
Best,
Christine Taylor

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  • Harold Wong
  • 2019-03-01

I bought it just to stare at the cover

From his stomping grounds selling snow sport equipment to his meteoric rise to yoga pants.

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  • DDalla
  • 2019-02-17

Excellent

Very engaging account from Chip, jam packed with valuable lessons for any founder entrepreneur. I bought a physical copy for reference. My favourite listen of 2019 so far.

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  • Geoffrey Blake
  • 2019-01-22

An eye opener & inspiring read!

As an entrepreneur in the health sphere with a passion project of world peace awareness, this book got me super fired up!!!

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  • Philip W.
  • 2019-01-22

Solid book interesting perspective

I cool to see chip is not bitter about how things ended up.
Seems like a realistic veiw on the tale.
Too funny and not surprising that the whole inside t with chip was taken out of context

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  • Bart
  • 2018-12-27

Awesome story

An awesome story of entrepreneurship and life. One of the best books i’ve read in a while.

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  • GBU
  • 2018-12-01

Greatest Story on an Apparel Company

I never knew what Lululemon was nor did I know anything about Chip Wilson. However, I took a chance on this book because all men love to see their lady in those little black stretchy pants. However, long story short this guy Chip is an innovator and this book is raw, very detailed and truthful. Chip didn't hold back any of his punches he told it how it actually happened and how he actually felt about things, be that good or bad. Great Read!!!

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  • Jenee Bothe
  • 2018-11-22

long beginning

the history about wear beach and everything else felt drawn out compared to him eventually leaving lululemon.

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  • SEAMSTRESS PRO
  • 2018-11-18

A must have for vertical brand entrepreneurs!

Thank you Chip for sharing your valuable experience and insight. I learned so much and it has made my commute a lot more bearable.