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  • The Story of Lululemon: Little Black Stretchy Pants

  • Written by: Chip Wilson
  • Narrated by: Chip Wilson
  • Length: 10 hrs and 59 mins
  • 4.7 out of 5 stars (371 ratings)

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The Story of Lululemon: Little Black Stretchy Pants cover art

The Story of Lululemon: Little Black Stretchy Pants

Written by: Chip Wilson
Narrated by: Chip Wilson
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Publisher's Summary

The unauthorized story of Lululemon.

This is a book about ordinary people who took an opportunity to be creative, to be innovative, and to maximize their potential.

Chip Wilson’s part in this story comes from the learning of thousands of mistakes. He set the culture, business model, quality platform, and people development program and then got out of the way. Lululemon’s exponential growth, culture, and brand strength have few peers, and it is because of those employees who choose to be great. 

This book is also about missed opportunity - five years of missed opportunity. Chip was playing to win while the directors of the company he founded were playing not to lose.

©2018 Time Is Tight Communications Ltd (P)2018 Time Is Tight Communications Ltd

What listeners say about The Story of Lululemon: Little Black Stretchy Pants

Average Customer Ratings
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Simply, a great book and guide for entrepreneurs

Chip, thank you for writing this inspirational book. I find it strange that I can remember buying shorts from you at West Beach in Calgary but it speaks to your passion for customer service. Your mention of Ken Achenbach, one of my sponsors when I was a 15 year old competitive BMX rider, brought up fond memories but also highlights how being first is not all that is required for success in a burgeoning industry. You made your success happen because of passion and innovation and I hope your book somehow motivates Wall Street to align with you and bring back the spark that made lululemon great.

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3 people found this helpful

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The first half well worth the cost of the book

After listening to a large chunk of the book, I was blown away that this wasn't mentioned in "best of" lists. Chip goes into perfect detail on the setting up of his first business and the key elements and steps of his second, Lululemon. Highly recommended for people to learn more about vertical retailing, merchandising, branding and taking on investors. However, after the first half, the book takes a dark turn as Chip loses control of his company and fights to take it back. The book lags in the end as Chip spends his time regretting past decisions. I still loved the book and recommend it.

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1 person found this helpful

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Open, Honest, Inspired.

A great listen for those interested in leadership, people development, culture, change and lululemon. This book reminds us that people can do great things when they have shared vision and passion.

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Awesome listen!

Loved the story. Really cool to hear the full story and the true point of view

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A book for entrepreneurs, designers and leaders

Candid, honest, and incredibly generous to share the advice that a life of great work has taught

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Very honest story

This is a really good view of a founder, telling his experience just at it was, recommended.

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Oblivious truth

I very closely relate with this book being in the same industry and striving towards the same goals. Chip’s story is eerily similar to my story and over the period of a few days of listening to it I have made many changes in my personal ideals and vision. Which in turn will lead to changes in business. Thank you for your contribution to the world Chip. Hopefully our paths cross in our journeys!

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Fascinating insight

Chip and others quoted do a great job giving the background to his building of a multi national company. His candid takes and commitment to not glossing over his own errors is refreshing and fascinating.

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Truthful and Authentic

Loved hearing this read by Chip. You can hear the authentic tone of each section through his voice. Loved hearing his side of each story and his devotion to the vision of the company he created.

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Great book!

This book changed my perspective about Lululemon, but also I received great advice that I would like to apply to my business.

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