
Predictably Irrational
The Hidden Forces That Shape Our Decisions
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Narrateur(s):
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Simon Jones
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Auteur(s):
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Dan Ariely
À propos de cet audio
When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we? In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable - making us predictably irrational.
From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. Predictably Irrational will change the way we interact with the world - one small decision at a time.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
©2008 Dan Ariely (P)2008 HarperCollins PublishersVous pourriez aussi aimer...
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Everyone should read this book at least once
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"Behavioural Economics"
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Brilliant
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The studies are all interesting and the topics are well-discussed, but I can't help but think Dan misses the point on some of his postulations. I really did enjoy this book, there's just something holding me back from giving it the 5 stars.
Maybe it's irrational, but that's a risk I'm willing to take after reading this book.
I liked this book, but feel it's a little preachy
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Excellent and enlightening
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the psychology of choice
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One of my favourite books
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Great book!!!
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This is a must-read for skeptics and everyone else
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good mind shift
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