Join host Imran Mian in this captivating episode of Behind the Growth as he dives deep into the world of AI and digital engagement with Robert Simon, the Senior Manager of Digital Adoption at Bell Media. Prepare to be inspired as Robert takes us on a fascinating journey, from his initial discovery of passion for digital technologies to his current role in the telecom industry, where he empowers businesses to embrace the power of digital transformation.

Throughout the conversation, Simon unravels the complexities of Artificial Intelligence (AI), shedding light on the crucial role that customer engagement and digital adoption play in achieving success. Discover the secrets to understanding customer retention and crafting personalized experiences that leave a lasting impact.

But it's not all smooth sailing on the path to digital transformation. Robert also addresses the challenges faced, particularly in the realms of data management and customer segmentation. Gain invaluable insights into overcoming these hurdles and driving your business forward.

As the episode draws to a close, we catch a glimpse of the future of digital transformation, carefully exploring the delicate balance between digital and human touchpoints. With Robert’s expert insights, you'll walk away armed with practical strategies to thrive in the dynamic digital age.

Key Takeaways:
- Personalization is crucial for successful digital adoption.
- Deep linking can direct customers to specific products and enhance engagement.
- Customers still need a human touch in AI experiences.
- Data points are essential to creating personalized customer experiences.
- The right prompts will provide authenticity and value in AI results

Visit mobilelive.ca/podcast to learn more about each guest and read key insights for every episode.