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Rule the World
- Master the Power of Storytelling to Inspire, Influence, and Succeed
- Narrated by: Paul Furlong
- Length: 5 hrs and 1 min
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Rule the World
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Publisher's Summary
What difference could you make if people hung on your every word every time you spoke? How different would your world be if your marketing was more influential? And if you closed more sales and earned more commission, what would your life look like?
The common factor between inspiring leaders, influential marketeers, and great salespeople is that they inspire action in the people around them.
How do they do this? By telling well-told stories.
There is an element of art to a well-told story, but behind the art is a great deal of craft. And that means that it can be learned, practiced, and perfected.
In this audiobook, international best-selling author Paul Furlong demonstrates:
- Why storytelling is so powerful.
- How to structure your story for maximum impact.
- How to engage emotionally and create a connection with your audience.
- How to take your storytelling to the next level.
- How to collect stories.
- How to ensure that storytelling permeates your entire organization to shape its culture and perception.
What the critics say
"Your messaging, and ultimately your results, will improve many times over by reading this book." (Graham Weihmiller, chairman and CEO of BNI)
"Storytelling is the most effective way to persuade anyone. Rule the World is filled with storytelling insights with prompts that invite you to think and communicate using effective stories. The detailed analysis of the many story aspects is unique to this work and would be helpful to anyone growing a vibrant tribe of customers." (Robert Skrob, CEO of Be Unleavable)
"Paul understands the power of storytelling and how to use it to maximise business messaging." (Roger S. H. Schulman, TheWriterCoach.com, BAFTA-winning screenwriter of Shrek)