Marketing et ventes

Thinking in Systems is a concise and crucial book offering insight for problem-solving on scales ranging from the personal to the global. This essential primer brings systems thinking out of the realm of computers and equations and into the tangible world....

In this science-driven guide to persuasion Robert Cialdini applies the psychology of why people say yes to help you succeed in business and life.

By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy....

New York Times best-selling author, Donald Miller, makes growing a small business accessible to anyone....

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe....

Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting....

Whatever the case for poverty, the reality is that without wealth, it is impossible to lead a fulfilled or prosperous life. Without much money, no man can develop his talent or reach his full potential in either area.

Visionaries have groundbreaking ideas. Integrators make those ideas realities. This explosive combination is the key to getting everything you want out of your business....

Two renowned investment advisors and authors of the best seller The Great Reckoning bring to light both currents of disaster and the potential for prosperity and renewal in the face of radical changes in human history as we move into the next century....

Joe Navarro, a former FBI counterintelligence officer and a recognized expert on nonverbal behavior, explains how to "speed-read" people....