Get the word out about your brand!

Connecting with your audience is crucial to achieving success on social media. For a long time, a lot of brands and individuals relied on purely social media advertising to build a reputation for themselves. That is until influencer marketing became the new strategy that completely changed the way advertisers are now marketing their products. 

Social media advertising on its own is great, but working with very engaging social media influencers has proven to be an even better strategy. Before you become an influencer and a household name yourself, you need to rely on other influencers who are already making waves. You need to collaborate with them and get them to help you promote your business or personal brand until you gain enough of a following to do it on your own. 

Influencer advertising is not exactly a “new” trend. Brands have been collaborating with industry leaders and celebrities to market their products and brands even back when advertising was limited to the traditional approach of using newspapers, television, and radio ads. That is until social media came along and made it possible for anyone to become an influencer as long as they have a large enough, loyal following. 

Social Media Marketing 2020: Influencer Advertising is going to show you how to grow your authority by leveraging on working with influencers and using social media to grow your online brand. Growing your online presence and your authority on social media is akin to farming. It’s going to take a lot of work and it’s going to be a while, but if you keep sowing and tending to those seeds that you plant, the results are eventually going to sprout. 

But why is influencer advertising so effective? It has a more authentic feel that audiences are more likely to trust compared to ads. People trust other people, and they always prefer to do business with someone they feel they have a personal relationship or a connection with. Advertising to a cold audience is tough. Not knowing how to optimize your social media channels can make it even tougher. That’s why you need this book.

This guide will teach you about the seeds you need to sow and what you need to do. Social Media Marketing 2020: Influencer Advertising will shed light on:

• The power of the social platform and why social media is your best friend
• The influential trifecta and the benefits of working with influencers
• The 2020 impact and why influencer advertising is a potential goldmine
• Which platform will be optimal for your business
• Why use Facebook in 2020
• Why use Instagram in 2020
• Why use YouTube in 2020 
• Why use Twitter in 2020
• Mistakes to avoid on each of these social media platforms
• How to optimize your Facebook, Instagram, YouTube, and Twitter for the best results
• And more