E-Commerce

You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.

Whether you’re an e-commerce professional, a marketer, or an online business owner, you need to shift your focus to Customer Value Optimization (CVO). This book provides a blueprint to revolutionize how you do business, enabling you to retain a loyal following for greater profits and a sustainable business model.

Etsy is a global platform where craft entrepreneurs like you make thousands, even millions of dollars selling handmade crafts. The problem is, with thousands of sellers on this marketplace with active listings, how are you going to stand out? This guide provides the answer.

The integration of Artificial Intelligence (AI) into marketing has revolutionized the way organizations, big and small, approach their marketing strategies. This audiobook explores the intersection of AI and human creativity to automate mundane tasks, elevate marketing campaigns, and accelerate growth, providing a competitive edge in the digital era.

How can leaders adapt to the rapid change of technology's impact on business? How can AI be leveraged for more intelligent decision making? Can our choices be simultaneously good for business and the world? This book provides leaders with the first steps to answer these important questions. For over thirty years, technology has become more interwoven with both our professional and personal lives. In the future, the integration of tech, business, and life will become even more seamless.

Coleman delivers communication in a way you’ve never experienced before! He gives you the answers to all your question and more – examples that will blow your mind – straight up and to the point. With a little humor thrown in for effect. Tapping into his more than 30 years of experience in radio and advertising, Michael reveals the truth – what works and what doesn’t. His focus on the customer and how to make your branding, marketing, and sales always serve that customer is what makes this guidebook the ONLY book you need to skyrocket your business this year.

This book teaches you how to determine the valuableness of any item so that you can decide whether or not to buy it in order to sell it for hundreds or thousands of dollars each on websites like EBay and Amazon. This book teaches you how to quickly find more valuable stuff in higher quantities, while paying less than a dollar per item for everything you sell for a hundred dollars each online.

Beyond its click-worthy title and eye-catching cover, this book serves a greater purpose: to equip you with the knowledge to critically engage with online content, making informed choices in a sea of headlines vying for your attention. Whether you're a marketer aiming to craft compelling campaigns, a content creator seeking to connect with your audience, or a curious listener eager to understand the dynamics of digital communication, this book holds valuable insights for you.

Do you love popcorn? Of course you do! Who doesn’t? This is why starting a flavored popcorn business is such a good idea. People will be intrigued by your unique flavors or they’ll want to go with an unbeatable classic that’s made with a special touch.

A new retail species is emerging from the chaos of innovation, a fusion of technological and human capability, making retail better… faster… stronger. Bionic Retail. But as retail evolves into the future, there is a problem: The pace of change outside organizations is growing faster than within… creating a growing gap. A gap between how we believe the world is and how it actually is.

Foreign exchange, or forex for short, is the simple process of converting one currency into another. The exchange of currencies is essential to the operation of the world economy. Converting currencies is necessary when goods are made in one nation and sold in another. For instance, take into consideration that the well-known iPhone is sold to no less than 87 countries and is constructed using parts from at least five nations.

In Vol. 2, author Michael Coleman picks up where he left off and takes us through dozens more marketing communication insights, and on into: The Future of Messaging. He covers a range of tactics for overcoming our “media-induced ADD” and both the challenges and opportunities presented by AI and similar evolving technologies.

For thousands of years, customers have been individual humans, families or organizations. But soon, generative AI enabled software and hardware machines will start to act as customers. First they will shop for us, later they will act for themselves. You can’t take them to dinner, and they won’t fall for your slogans, but they might help grow your market – if you know how. Companies are already being called on the phone by software that sounds like a person. Cars will buy their own fuel and tires. That smart speaker in every home can become the housekeeper and shopper for the family it serves.

LinkedIn Success Blueprint: Mastering Personal Branding, Social Selling, and Networking Strategies" is your ultimate guide to thriving in the digital realm of professional networking. In this comprehensive book, you'll uncover the secrets to leveraging LinkedIn's powerful features to elevate your personal brand, drive sales through social selling, and expand your network with effective networking strategies.

In "The Art of Social Business: Strategies for Modern Success," delve into the dynamic world of social media marketing and unlock the secrets to achieving success in the digital age. This comprehensive guide offers invaluable insights, practical strategies, and actionable advice to help businesses of all sizes harness the power of social media to drive growth, engage audiences, and build brand presence.