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Superfans

The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business

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À propos de cet audio

Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers?

But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust and who they know have their best interests in mind.

These are the people, if you connect with them in the right way, who will become superfans. Followers may "like" an Instagram post. Customers may buy a product. But superfans will be your biggest supporters. They will promote you and your products because they know you have made a difference in their lives. They will tell their friends. They will send you encouraging emails.

Whether you're a shy YouTuber just starting out or the leader of a Fortune 500 company, your superfans are out there waiting for you to connect with them.

You don't need to change the entire world to build a successful business; you just need to change someone's world. People don't become superfans the moment they find you. They become superfans because of the magical moments you create for them over time.

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Really good thoughtful storytelling. Clear actionable items. Well organized and helpful for anybody trying to build their community.

Well done

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Thanks Pat, I am well on my way to becoming a superfan of you. much appreciated advice and memorable anecdotes.

great practical and entertaining read!

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Pat does it again. delivers great practical tools and techniques that you can actually use to create Superfans.
I read Raving fans years ago, and i found Pat's advice more practical and relatable.

Fantastic listen.

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Good tips and tricks to implement in your business, especially if you create online content.

Great

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This book is about creative audience engagement and providing honest value to your followers. I was worried it’d be filled with outdated techniques but it’s not very technical, so the concepts hold up over time.

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