The Little Red Book of Selling cover art

The Little Red Book of Selling

12.5 Principles of Sales Greatness

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The Little Red Book of Selling

Written by: Jeffrey Gitomer
Narrated by: uncredited
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About this listen

Winner of the 2009 Audie Award for Business/Educational Audiobook

Sharing strategies and answers from a lifetime of selling, Jeffrey has packed The Little Red Book of Selling with the information you've been searching for. You'll learn a philosophy of success - long term, relationship-driven, and referral-oriented - that has nothing to do with manipulation or other old-world sales tactics, and has everything to do with understanding buying motives and taking ethical, relationship-building actions.

©2004 Jeffrey Gitomer (P)2008 Simon & Schuster Entrepreneurship Management & Leadership Marketing Marketing & Sales Personal Success Small Business & Entrepreneurship Career Business Management Leadership
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First off I like it best when the narrator is the author. You get so much more from it!! You understand the important parts that the author means for you to get and understand.

If you want to excel at sales then Jeffory Gitamers' little red book or selling is where you need to start.

WANT TO BE THE BEST SALESPERSON EVER?

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amazing book. . 4 thumbs up . highly recommend to everyone. start to finish and just going to listen to it again .

wicked awesome book

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The Holy Grail for any serious Sales Professional.
Read this book at least 10 times. As of now, I'm on the 7th.

The Holy Grail!

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WoW super à lire et relire. Un des meilleurs livres de ventes à vie.. 50 à mon actif

WoW

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He basically spends the entire book telling you how much you suck and how awesome he is. Then tells you not to do exactly what he's doing the entire book - tell people they're failing at something and then sell them on a better way of doing it...

He's an ass

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There is value in this book, but I believe in today's world his methods are half invalid. He tells you tricking a customer is ok. If you lie to a customer they can post that all over social media and destroy you credibility. Also Cold calling is a very useful tool for selling. I dont recommend this book.

I dont recommend

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